{"id":4137530,"url":"https://alion.io/job/texas-instruments-product-marketing-engineer-sr-wvb","title":"Product Marketing Engineer | SR-WVB","company":{"id":36400,"name":"Texas Instruments","domain":"ti.com","url":"https://alion.io/company/texas-instruments","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":77,"open_postings":197,"ghost_share":0,"stale_share":0.934,"repost_share":0,"time_to_fill_p50_days":31,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-11T22:09:11Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-12T04:11:19Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Product Marketing Engineer - 30-59V Wide VIN Buck Portfolio (EMEA)\nChange the world. Love your job.\nWhy This Role Is Different\nThis isn’t a maintenance role - it’s a growth mandate. You’ll own an >$80M EMEA Automotive business at a genuine inflection point, with a mandate to drive double-digit revenue growth, push WIN% above 60%, and deliver +35% YoY New Business Wins. You’ll get to build something from near-zero: standing up the SoC war board strategy for IVI and ADAS, forging relationships with the key SoC players shaping the next generation of automotive electronics, and scaling two new portfolios - Functional Safety and Modules - that are still being defined. Few PME roles offer this much white space and this much trust to fill it.\nAbout the Product Line\nThe 30-59V investment area of APP’s Wide VIN Buck product line is the foundation of one of TI’s highest-share, longest-running franchises - anchored in Automotive (ADAS, Infotainment & Cluster, Body Electronics & Lighting) and Industrial (Automation, Building Automation, Test & Measurement). It’s a portfolio in active reinvention: new packaging, new power architectures, and emerging process technologies like GaN are pushing the limits of power density and performance. You’ll be marketing at the edge of what’s technically possible, not managing a legacy line.\nAbout the Role\nWe’re looking for a Product Marketing Engineer to take ownership of EMEA Automotive growth for the 30-59V portfolio - a role built for someone who wants outsized scope early in their career and the latitude to shape strategy, not just execute it.\nYour charter:\nOwn the number: Drive double-digit revenue growth on an >$80M business, push WIN% to >60%, and deliver +35% YoY new business wins\nBuild a market from scratch: Lead the SoC war board to accelerate growth in IVI and ADAS, and build direct relationships with the SoC ecosystem players who will define the next decade of automotive compute\nLaunch new frontiers: Identify and scale opportunities in the emerging Functional Safety portfolio and the fast-growing, competitive Modules space\nShape the field: Drive connections across TI’s EMEA field organization, develop compelling collateral, and track reference designs, key accounts, and new business wins from concept to close\nThis is a role with real P&L visibility, direct executive exposure, and the kind of ownership that typically comes several levels later in a marketing career.\nWhat You’ll Do\nConvert design-ins to design-wins (DINs → DWINs), growing new revenue while protecting profitability\nBuild and maintain close relationships with top-tier customers and TI account managers to surface opportunities early\nCraft product positioning and messaging that sets TI apart - including uncovering adjacent markets and customer segments others haven’t found yet\nOwn the full product lifecycle marketing plan - pre-RTM, at-RTM, and post-RTM\nAnalyze the competitive landscape and build strategies that close gaps and open new ones for TI\nPartner directly with customers and TI field sales/applications teams to accelerate design-ins\nRun a disciplined weekly/monthly opportunity cadence - price escalations, customer visits, sampling, and more\nAlign cross-functional teams (pricing, campaigns, digital marketing, launch) around a single product strategy\n Minimum requirements:\nBachelor's degree in engineering\n2 years of relevant experience\nPreferred qualifications:\nBachelor's degree in electrical and/or computer engineering\nStrong ability to build trusted relationships with key stakeholders, internally and externally\nExcellent verbal and written communication skills\nFast learner - ability to quickly ramp on new systems, tools, and processes\nStrong interpersonal, analytical and problem-solving skills\nCollaborative mindset with ability to work effectively across teams and functions\nSelf-starter who takes initiative and drives results\nStrong time management skills and ability to deliver on-time in a fast-paced 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