{"id":3489272,"url":"https://alion.io/job/thatch-product-marketing-manager","title":"Product Marketing Manager","company":{"id":685673,"name":"Thatch","domain":"thatch.com","url":"https://alion.io/company/thatch","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":81,"open_postings":9,"ghost_share":0,"stale_share":0.556,"repost_share":0,"time_to_fill_p50_days":62,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States","New York, United States","San Francisco, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":160000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-29T19:27:47Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-09T04:28:02Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"About Thatch\nFor most people, health insurance is something that happens to them: a plan chosen by someone else, with little room to fit their life. Thatch is changing that. We help companies give every employee a real healthcare budget instead of a one-size-fits-all plan, so people can choose the coverage and care that works for them, and employers get predictable costs they can control.\nIt’s a simple idea, but making it real means solving hard problems across healthcare, payments, and technology, and we’re just getting started. We look for people who like solving complex problems, use good judgment, and are comfortable working through ambiguity. People here care deeply about our customers, take real responsibility for what gets built, and are driven by doing work that matters.\nAbout the role\nFor most people, health insurance happens to them: a plan chosen by someone else, with little room to fit their life. Thatch is changing that. We help companies give every employee a real healthcare budget instead of a one-size-fits-all plan, so people can choose the coverage and care that work for them, while employers get predictable costs they can control.\nIt’s a simple idea, but making it real means solving hard problems across healthcare, payments, and technology, and we’re just getting started. We look for people who like solving complex problems, use good judgment, and are comfortable working through ambiguity. People here care deeply about our customers, take responsibility for what gets built, and are driven by doing work that matters.\nMarketing shapes how the world understands Thatch and why it matters. We turn complex healthcare products into clear, compelling stories that help employers and brokers understand our value and drive growth.\nWe're looking for a Product Marketing Manager to sharpen how we position Thatch and expand our presence in the mid-market and enterprise segments. You'll shape our go-to-market strategy, partner closely with Product, Sales, and Growth, and own the messaging, launches, and campaigns that drive adoption and revenue.\nWhat you'll do\nOwn Thatch's positioning and messaging across employer and broker segments, with a focus on mid-market and enterprise growth.\nShape go-to-market strategy and lead product launches, aligning Product, Sales, and Growth around clear priorities and execution.\nBuild compelling narratives and enablement materials that help brokers and benefits consultants confidently recommend Thatch.\nLead quarterly segment-focused campaigns in partnership with Growth, translating customer insights into demand and revenue opportunities.\nDevelop competitive intelligence, customer research, and market insights to inform positioning and GTM decisions.\nMeasure how messaging performs across customer segments, sales conversations, and advisor channels, refining our approach based on results.\nInfluence cross-functional stakeholders, navigate competing priorities, and drive initiatives forward with a high degree of ownership.\nWhat we're looking for\nA strong background in B2B product marketing, with a track record of owning positioning, messaging, and go-to-market strategy for complex products.\nProven ability to develop and execute GTM strategies for mid-market or enterprise customers.\nStrong commercial instincts and an understanding of how product marketing contributes to pipeline, adoption, and revenue.\nA track record of building sales enablement programs and translating complex products into clear, differentiated messaging.\nAbility to influence stakeholders and drive alignment across Product, Sales, and Marketing.\nExcellent communication and storytelling skills, grounded in customer research and market insights.\nComfortable operating independently, balancing strategic thinking with hands-on execution in a fast-moving environment.\nExperience that stands out\nHealthcare, fintech, benefits, or another regulated industry.\nExperience working with brokers, consultants, or partner-led distribution.\nMarketing multi-sided products to different customer segments.\nCustomer research, win/loss analysis, and competitive intelligence.\nUsing AI to improve research, messaging, or marketing workflows.\nWhat to expect\nWe aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:\nInitial conversation with a recruiter.\nHiring manager interview.\nLive product marketing case study.\nConversations with members of the team.\nFinal conversation with our leadership team.\nEstimated Compensation Range\n$160,000—$210,000 USD","description_format":"text","description_chars":4568,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Insurance & Benefits"],"lifecycle":[{"event":"open","at":"2026-10-29T22:50:59Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":9,"expected_fill_days":62,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-11-08T05:47:12Z"},"pay":{"stated_usd_annual":210000,"is_top_pay":true},"html_url":"https://alion.io/job/thatch-product-marketing-manager","json_url":"https://alion.io/job/thatch-product-marketing-manager.json","meta":{"generated_at":"2026-11-09T05:11:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":52,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685673},"rest":"https://alion.io/mcp/rest/get_company?id=685673"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthatch-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthatch-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthatch-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/thatch-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthatch-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3489272}},{"tool":"search_jobs","arguments":{"company":"thatch.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3489272},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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