Director, Revenue Growth Management (RGM) Strategy - Sports
Job Description Summary:
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast-paced business unit at The Coca-Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitamin water, and smart water, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever-changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.
The Advanced Hydration Revenue Growth Management Organization is looking for a Director of OBPPC & RGM Strategy, Sports Portfolio to join our team.
The Director of OBPPC & RGM Strategy leads revenue growth strategy development and system alignment for our BODYARMOR and POWERADE brands. The individual serves as a strategic partner to the U.S. Bottling System in developing multi-year volume, revenue, and profit growth plans. This role serves as a strategic leader within the broader Advanced Hydration portfolio of brands to analyze and establish pricing guidance for all customers in the U.S. (over $1B in revenue), and works closely with our Sales, Commercial, Marketing and Innovation teams to drive plan objectives and deliver profitable growth.
This position will also play a key role in the integration of business intelligence systems & reporting capabilities, setting forth the price/pack architecture for our two-brand strategy, and ensuring the appropriate guardrails are established to maximize the most out of both brands.
RESPONSIBILITIES:
- Create and implement company portfolio pricing strategies, both internally and externally that drive volume and profit growth for the entire BODYARMOR and POWERADE brand value chain
- Establish and reinforce a team culture of innovation, empowerment, proactivity, positivity, collaboration, and winning to drive strategy and optimization for the division
- Negotiate Sports portfolio value sharing relationship with Bottlers that drives profit and margin % growth for the Company
- Strategic lead responsible for determining price increases or reduction in trade spending to maintain price premium and deliver our annual and long-term financial objectives
- Primary liaison with Chief Sales officer - supporting sales team on revenue growth strategies
- Responsible for reviewing and approving all customer pricing plans (to ensure market coherency and profit targets are met)
- Reporting, analysis, and annual/multi-year plan development and delivery for BODYARMOR/POWERADE, Bottlers and Customers
- Develop and implement new concepts and methods for improving revenue growth across all channels, platforms, and packages
- Analyze multiple dynamics within the overall beverage landscape and category trends to identify key short and long-term brand growth opportunities
- Optimize the BODYARMOR and POWERADE portfolios through innovation, price optimization and SKU rationalization across all channels and platforms
- Develop, direct and lead sources of growth initiatives and manage coordination with CCNA/Bottlers on annual planning activities
- Evaluate current and proposed promotional and trade marketing investments and provide new strategic direction when applicable
- Regularly brief senior management and provide influence and implementation of new direction/strategies that enhance profitability
- Effectively lead the management of retail strategy investments to balance coherency across customers, packages and channels while sustainably improving company profit
- Advise Finance/Accounting on pricing initiatives that impact financial performance
- Implement and oversee reporting routines against revenue growth metrics and other strategic work streams (create scorecards and other sales reports that integrate multiple financial data sources)
- Lead the development of the overall PGM team to effectively manage all trade investments with Customers & Bottlers while maintaining personnel needs of the organization
REQUIREMENTS:
- Bachelor's degree required
- 8+ years of RGM/PGM experience PRGM or data analysis experience required
- Minimum 8 years of people leadership required
- Ability to develop and implement profit growth methods by collaborating across multiple departments and levels of the organization
- Generate and implement innovative ideas that deliver short- and long-term growth across the entire Advanced Hydration business
- Ability to synthesize multiple data sources and deliver methods to improve profit over multiple years
- Proactively seeks out opportunities and influences the overall company’s financial health
- Reliable, hard-working & proactive team player with can-do attitude
- Creative thinker who can work independently
- Establishes credibility and builds solid relationships with Senior Company and Bottler Leaders
- Excellent written, verbal and time management skills
- 10% travel required
Skills:
Brand Strategy, Business Planning, Finance Strategy, Growth Strategies, Leadership, organization, Profitable Growth, Revenue Growth, Strategy Development, Waterfall ModelPay Range:
United States: 148,000 - 165,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
September 7, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.