Senior Director, Creative Strategist & Content

Job Description Summary:

Lead the OU Creative Contents Community and serve as CCTM Content Lead, owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan.

This role sets the vision, governance, process, and standards for all creative content across the organization, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements.

You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.

Key Responsibilities

Creative Contents Community Leadership

• Lead and orchestrate the entire Creative Contents Community across JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building

• Establish and owncreative content vision, operating model, governance, processes, and standards to ensure consistency, quality, and efficiency across all touchpoints

• Serve as the CCTM Content Lead, with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences

• Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners

• Build digital/marketing tech capability to generate tech enabled contents (e.g.AI generated contents)for broader and customized target

Creative Strategy & Content Excellence

• Author theoverall TM Creative and Content Strategy, ensuring strong alignment with businessobjectives, brand priorities, and global platforms

• Drive the development ofbest-in-class creative briefs across all pillars, ensuring clarity of insight, idea, role of content, and success metrics

• Ensure delivery ofhigh-quality, insight-led content ecosystems, going beyond film to include digital-first, experience-led, and community-driven platforms

• Champion innovation in bothwhat content is created andhow it is created,leveragingdata, technology, and new creative models

Consumer Insight, Data & Innovation

• Lead internal and agency teams inidentifyingdeepconsumer, cultural, and behavioral insights and translating them into compelling creative and communication strategies

• Drive the creation of experience- and digital-based ecosystems thatcollect, enrich, and activate 1PD, enabling long-term consumer relationships

• Identifyand implement innovative ways tomeasure creative effectiveness, linking brand impact to behavioral and commercial outcomes

Agency & Partner Leadership

• Lead agency briefings and manage senior-level partnerships, buildingJapan and South Korea’s strongest, most collaborative creative ecosystem

• Ensure agenciesoperateas true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System

• Collaborate with Global teams toadapt and elevate global platforms through strong JSK insights, delivering locally resonant communication that drives bothBrand Love and Brand Value

Cultural Leadership & Ecosystem Building

• Lead the development of sustainable, ownable, long-term engagement platforms that drive efficient reach, recruitment, and frequency

• Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance

People, Governance & Resource Management

• Lead, coach, and develop the next generation of creative leaders within the JSK Creative Team and broader Creative Contents Community(11 Team members)

• Own performance evaluation, capability building, and career development for the JSK Creative Team

• Holdultimate responsibility for DME allocation related to content creation and agency fees, ensuring efficiency, effectiveness, and ROI

Skills:

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Relocation Provided:

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.