Senior Manager, Fanta, Turkey

Job Description Summary:

Fanta Senior Marketing Manager, Turkiye is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX (Integrated Marketing Experience), C&CL (Customer Commercial), Franchise Leadership and bottling partners’ teams. You will be part of Flavors Marketing Team in Türkiye.

Function Related Activities/Key Responsibilities:

• Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&CL, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team.
• Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
• As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
• Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.
• Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
• Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns
• Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers

Education Requirements:

• Relevant degree in Marketing

Related Work Experience:

• Solid marketing activation and brand leadership experience
• Business, commercial and financial acumen
• Experience working in cross-functional and cross-geographical teams is preferred

Functional Skills:

• Manage key brand bets with stakeholder leadership across functional teams
• Track, measure & provide actions to improve value share & business performance
• Provide local market insights that feed into annual plans (consumer, shopper, category)

Skills:

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.