{"id":1372785,"url":"https://alion.io/job/the-growth-foundation-crm-manager-2","title":"CRM Manager","company":{"id":695063,"name":"The Growth Foundation","domain":"thegrowth.foundation","url":"https://alion.io/company/thegrowth-3","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Telford, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":50000,"max":60000,"currency":"GBP","period":"year","gross":null,"usd_annual":79523},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"SQL","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-09-25T13:26:36Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-20T17:05:45Z","board_verified":true,"closed_at":null,"days_open":25,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":25},"description":"£50,000 - £60,000 DOE | West Midlands, Telford / Hybrid\nThe Opportunity\nI’m working exclusively with a rapidly growing UK consumer business that is building a strategic CRM and Customer Experience function across a portfolio of established DTC brands.\nThis is an exciting opportunity for a CRM professional who wants to do more than manage campaigns. You’ll play a key role in shaping how customer data, automation, segmentation and communications are used to drive retention, conversion and customer lifetime value across multiple brands.\nThe business is currently undertaking a comprehensive CRM audit to understand its existing capabilities and identify opportunities for growth. You’ll take those recommendations and turn them into action - building a scalable CRM operating model while maintaining the individual identity of each brand.\nThis is a hands-on role with significant autonomy and visibility, ideal for someone who enjoys combining strategy, data and execution.\nWhat You’ll Be Doing\nCRM Strategy & Implementation\nTranslate CRM audit findings and recommendations into a clear, phased implementation roadmap.\n\nLead CRM implementation across the brand portfolio, including workflows, automation, segmentation and campaign activity.\n\nPrioritise initiatives based on commercial impact, customer value and available resource.\n\nDevelop scalable CRM processes and ways of working across the business.\n\nCRM Platform Management\nOwn and develop the existing CRM platform, working with technical teams on future platform improvements or migration where required.\n\nBuild and optimise CRM workflows, automations and campaigns.\n\nDevelop consistent data structures and processes that enable better customer insight and cross-brand opportunities.\n\nWork closely with Customer Service and Booking teams to improve CRM workflows and customer journeys.\n\nCustomer Data & Segmentation\nDevelop a clear understanding of customer data across the different brands.\n\nIdentify opportunities to connect customer data and create more joined-up customer experiences.\n\nEstablish robust segmentation and data governance frameworks.\n\nDevelop opportunities for cross-selling and upselling across the wider brand portfolio.\n\nUse customer insight to support relevant product recommendations and personalised communications.\n\nChannel Management\nOwn CRM activity across email and SMS, while exploring opportunities across emerging channels such as WhatsApp and chat.\n\nDevelop channel best practice and ensure communications are relevant, timely and customer-focused.\n\nWork closely with Marketing and Commercial teams to align CRM activity with wider growth objectives.\n\nPerformance & Optimisation\nEstablish and monitor meaningful CRM KPIs across the business.\n\nTrack metrics including engagement, conversion, retention, cross-sell and customer lifetime value.\n\nAnalyse performance to identify opportunities, bottlenecks and areas for optimisation.\n\nProvide clear reporting and recommendations to senior leadership.\n\nWhat We’re Looking For\nWe’re looking for someone with a strong practical understanding of CRM who can take strategic direction and turn it into measurable commercial results.\nYou’ll ideally have:\n3+ years’ experience working with CRM platforms, ideally Klaviyo, HubSpot, Braze or a similar platform.\n\nStrong experience building and optimising customer journeys across multiple channels, particularly email and SMS.\n\nA solid understanding of customer segmentation, behavioural automation and retention strategies.\n\nExperience within ecommerce, DTC or subscription businesses.\n\nStrong analytical skills and confidence using data to identify trends and inform decisions.\n\nExcellent project management and stakeholder communication skills.\n\nThe ability to work strategically while remaining highly hands-on and delivery-focused.\n\nA commercially minded approach, with a focus on customer value and measurable outcomes.\n\nIt Would Be Great If You Also Have\nExperience within home services, home improvement or a similar consumer-focused environment.\n\nExperience working across multiple brands or customer segments within a single CRM environment.\n\nExperience with WhatsApp Business API or other emerging messaging channels.\n\nSQL or basic data analysis skills.\n\nWhat Success Looks Like\nWithin your first 6 months, you’ll have:\nDelivered key quick wins identified through the CRM audit.\n\nImproved segmentation, automation and campaign activity.\n\nEstablished baseline CRM KPIs and reporting across the brands.\n\nMapped customer data and identified opportunities for greater integration.\n\nIntroduced improved CRM processes across Customer Service and Marketing.\n\nMade clear recommendations around the future CRM platform strategy.\n\nWithin 12 months, you’ll have:\nDelivered the core CRM strategy across the brand portfolio.\n\nBuilt advanced automation for lead nurturing, retention and upselling.\n\nDelivered measurable improvements in CRM engagement and conversion.\n\nEstablished an active cross-selling programme across the brands.\n\nIntroduced new communication channels where there is a clear customer and commercial opportunity.\n\nEmbedded strong data governance and CRM processes.\n\nCreated a clear roadmap for the next phase of CRM growth.\n\nWhat’s On Offer\n£50,000-£60,000 salary, depending on experience.\n\nHybrid working from Telford, Shropshire\n\nThe opportunity to take ownership of CRM across a rapidly growing group of consumer brands.\n\nSignificant autonomy and visibility with senior leadership.\n\nThe chance to build and shape a CRM function rather than simply inherit an established model.\n\nA collaborative environment working across Marketing, Commercial, Operations and Customer Experience.\n\nOur client is committed to creating an inclusive and diverse working environment and welcomes applications from candidates of all backgrounds and experiences. Recruitment decisions are based on skills, experience and suitability for the role.\nDue to the volume of applications, if you have not heard from us within two weeks of applying, unfortunately your application has not been successful on this occasion.","description_format":"text","description_chars":6089,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Design & Creative","Media & Entertainment"],"lifecycle":[{"event":"open","at":"2026-09-28T04:40:08Z"}],"visa":[],"liveness":{"score":73,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.808,"p_room":0.9,"age_days":24,"expected_fill_days":43,"reasons":["conf:8","win:mid"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":79523,"is_top_pay":false},"html_url":"https://alion.io/job/the-growth-foundation-crm-manager-2","json_url":"https://alion.io/job/the-growth-foundation-crm-manager-2.json","meta":{"generated_at":"2026-10-20T18:18:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21033,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":695063},"rest":"https://alion.io/mcp/rest/get_company?id=695063"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthe-growth-foundation-crm-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthe-growth-foundation-crm-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthe-growth-foundation-crm-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/the-growth-foundation-crm-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthe-growth-foundation-crm-manager-2"}]}