{"id":2301573,"url":"https://alion.io/job/the-hershey-company-sr-mgr-creative-strategy","title":"Sr Mgr Creative Strategy","company":{"id":8380,"name":"The Hershey Company","domain":"thehersheycompany.com","url":"https://alion.io/company/the-hershey-company","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":143920,"max":179900,"currency":"USD","period":"year","gross":null,"usd_annual":179900},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-01T00:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-21T01:57:44Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"Why Hershey:\nAt The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day.\nAbout The Hershey Company\nThe Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more\nmoments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery,\nand salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s,\nKitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.\nAt Hershey, we are committed to making a meaningful difference in the communities where we live, work,\nand do business. This commitment originated with our founder, Milton Hershey, and continues to shape who\nwe are today.\nGuided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive\nimpact now while shaping what comes next. Our One Hershey mindset brings teams together across\nfunctions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared\npurpose.\nThe Hershey Company is proud to be recognized as a top employer in the United States, reflecting our\ncommitment to our people, culture, and purpose.\nHow will you fit in the big picture?\nThe Sr Mgr Creative Strategy leads strategic advertising and marketing communications initiatives that\nshape organizational outcomes and advance Hershey’s brand and business objectives. This role\nindependently manages complex, enterprise-wide workstreams and brings together internal teams,\nagencies, and external partners to deliver integrated campaigns with meaningful consumer impact.\nAs a senior subject matter expert and collaborative leader, the Sr Mgr Creative Strategy translates\nconsumer, cultural, and performance insights into clear creative direction. The role guides junior team\nmembers, influences stakeholders across organizational levels, and helps strengthen the market presence\nof Hershey’s iconic brands through innovative, relevant, and results-oriented creative strategies.\nWhat will you do?\nLead strategic advertising and marketing communications initiatives that align with enterprise, brand,\nand business objectives.\nDevelop integrated, multi-channel campaign strategies that connect creative ideas to target audiences\nand business priorities.\nDirect campaign execution across relevant media channels, including agency coordination, budget\noversight, and contract support.\nUse customer segmentation, buyer personas, and channel insights to optimize audience strategies and\nthe media mix.\nPartner across Brand, Media, Insights, Sales, and other functions to translate business needs into\nactionable creative strategies.\nLead agency and external-partner relationships, establishing clear expectations, timelines, deliverables,\nand measures of success.\nGuide brand activations, promotions, trade shows, and events that strengthen visibility and consumer\nengagement.\nEvaluate campaign and promotional performance, using data-driven insights to assess effectiveness\nand recommend improvements.\nCommunicate recommendations and creative direction to senior stakeholders while building alignment\nacross teams.\nCoach and support junior team members, encouraging creative excellence, collaboration, and\ncontinuous improvement.\nMinimum Requirements\nExperience:\n7+ years of relevant experience in creative strategy, advertising, marketing communications, brand\nmarketing, integrated marketing, or a related field.\nExperience leading integrated advertising or marketing campaigns across multiple channels.\nDemonstrated ability to translate consumer, cultural, and business insights into effective creative\nstrategies.\nExperience managing complex projects, agency relationships, budgets, and cross-functional\nworkstreams.\nStrong understanding of customer segmentation, audience strategy, media channels, and campaign\nmeasurement.\nExperience influencing senior stakeholders and presenting strategic recommendations.\nDemonstrated ability to guide or develop junior team members.\nStrong written, verbal, presentation, and relationship-management skills.\nEducation:\nBachelor's degree in Marketing, Advertising, Communications, Business, or a related field.\nMaster's degree or equivalent advanced education preferred.\nAn equivalent combination of education and relevant professional experience will be considered.\nBenefits and Perks\nAt Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your\nwellbeing, financial security, and life outside of work.\nHealth & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your\nphysical and mental health\nFinancial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match\nTime Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable\nGrowth & Development: Career development programs, learning opportunities, and internal mobility\nBenefits may vary based on role, location, and eligibility\nJob Overview\nThis role functions as an advanced subject matter expert responsible for leading strategic marketing initiatives and high-impact projects that shape organizational outcomes. The individual independently manages enterprise-wide or strategic workstreams, ensuring alignment with overarching business objectives. They provide leadership to junior team members and serve as a key liaison for cross-functional and external stakeholders, communicating effectively across various organizational levels. The role requires comprehensive expertise in advertising and marketing communications, focusing on the development and execution of strategic campaigns that promote products and brands to targeted audiences. It involves navigating complex challenges through thorough research, collaboration, and impact assessment across multiple areas, thereby enhancing the organization’s market presence and brand strength.\nAccountabilities\n1. Enterprise-Wide Strategic Initiative Leadership\nThis role leads strategic advertising and marketing communication initiatives that shape organizational outcomes and align with overarching business objectives. The position manages enterprise-wide or strategic workstreams, ensuring coordination across cross-functional teams and external partners.\n2. Multi-Channel Campaign Development & Execution\nThe role develops and implements comprehensive advertising campaigns across multiple media channels, including oversight of budgeting and contract negotiations. It ensures campaigns effectively promote products and brands to targeted audiences while enhancing market presence.\n3. Customer Segmentation & Channel Optimization\nThis responsibility involves identifying and optimizing the mix of advertising and promotional media channels based on customer segmentation and buyer personas. The role ensures strategic alignment between channel selection and target audience characteristics.\n4. Brand Activation & Event Coordination\nThe role coordinates trade shows, congresses, promotions, and events to enhance brand visibility and engagement. It manages promotional activities that strengthen the organization's market presence and brand strength.\n5. Campaign Analytics & ROI Assessment\nThis responsibility focuses on measuring and analyzing the effectiveness of advertising and promotional activities to ensure return on investment. The role uses data-driven insights to inform future strategies and optimize marketing investments.\nMinimum Education & Requirements\n7+ years\nThe anticipated base salary range for this role is $143920 to $179900 per year. The actual base salary offered will depend on a variety of job-related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well-being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well-being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com\nThe Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.\nThe Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.\nYou can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to . Please be sure to include “Accommodation Needed” in the subject line. 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