{"id":2290716,"url":"https://alion.io/job/the-key-group-brand-content-manager","title":"Brand & Content Manager","company":{"id":430,"name":"Arbor Education","domain":"arbor-education.com","url":"https://alion.io/company/arbor-education","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":59,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":49000,"max_usd":113000,"period":"year","method":"role_country_seniority_unknown","sample_n":493},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Canva","optional":false},{"name":"Claude","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"GA4","optional":true}],"status":"live","first_seen_at":"2026-10-11T18:04:09Z","employer_posted_date":"2026-10-11","last_verified_at":"2026-10-24T00:11:30Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"Location: London, Hybrid - two days per week in the office\nSalary: up to £45,000 per year\nAbout us\nAt Arbor, we’re on a mission to transform the way schools work for the better.\nWe believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.\nOur MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.\nAt the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.\nAbout the role\nAs our Brand and Content Manager, you’ll be the engine behind the day-to-day content pipeline and brand channels for Arbor and the wider Arbor School Management Suite.\nWorking closely with product marketing, demand generation and commercial teams, you will turn complex customer insights and internal expertise into clear, compelling stories that build brand trust and drive demand. Whether you're publishing blog posts, designing quick-turn social assets, or scaling output with AI workflows, you will own the end-to-end production of content that lands with impact across all our owned channels.\nCore responsibilities\nContent & Thought Leadership\nProduce draft-to-publish content across our brands, including blogs, case studies, gated content, white papers, emails and social posts.\nAct as an expert writer and editor, translating customer interviews and internal knowledge into authoritative, credible copy.\nSupport flagship content initiatives for Arbor and help establish equivalent campaigns across other suite brands.\nRepurpose long-form assets into engaging, short-form formats across multiple marketing channels.\nPartner with Demand Gen on gating strategy, launch sequencing and nurture campaigns to hit termly content lead and pipeline targets.\nCollaborate with Product Marketing to map product messaging directly to key buyer personas.\nCreate on-brand visual assets using Canva and AI tools.\nOwned Channels & Brand Governance\nOwn day-to-day web publishing across the Arbor suite websites, managing blog posts, landing page updates, and cross-business content requests.\nRun organic LinkedIn posting and engagement for our brands, while supporting key internal voices across the business.\nExecute group SEO and AI Engine Optimisation (AEO) workflows, tracking organic visibility and AI-referral growth.\nSeed content within the Arbor Community platform to deepen engagement with our user base.\nProtect and champion Arbor brand guidelines, keeping our asset libraries updated and flagging off-brand work.\nSupport the delivery of print and event collateral, including supplier coordination.\nMeasurement, Reporting & Modern Ways of Working\nTrack and report on gated content leads, webinar attendance, asset downloads, web sessions and AI-driven referrals.\nEmbed AI-assisted workflows into your daily routine to compress production timelines and raise overall output quality.\nOversee freelancer and agency support, managing briefs and maintaining strict quality control.\nRequirements\n B2B Writing & Editing: A strong writer who produces clear, engaging long- and short-form content with high editorial standards (SaaS or EdTech experience preferred).\nChannel Operations: Hands-on experience operating a CMS, managing organic LinkedIn and applying core SEO/AEO principles.\nPipeline-Driven Producer: Proven track record of creating content tied directly to lead generation, gating strategies and nurture journeys.\n AI-Native Mindset: Active user of AI-assisted tools (e.g., Claude, Gemini) to work faster, scale output and build reusable team workflows.\nData-Literate: Comfortable reading sales funnels, content performance metrics and building reports in HubSpot.\nBrand Sensitivity: A keen eye for visual detail and strict alignment with brand guidelines with experience briefing design teams effectively.\nOrganised & Agile: Able to balance multiple concurrent campaigns, channel operations and ad-hoc business requests.\nB2B Context: Understanding of complex buying cycles, multi-persona landscapes and how brand equity drives trust.\nTech Stack Experience: Canva, Claude, Gemini, GA4 and HubSpot.\nBenefits\nWhat we offer\nThe chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:\nA dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!\n32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas\nLife Assurance paid out at 3x annual salary\nComprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks \nPrivate Dental Insurance with Bupa \nSalary sacrifice Pension provided by Scottish Widows\nEnhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay\n5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!\nAccess to services such as Calm and Bippit (financial wellbeing coaching) \nAll of our roles champion flexible working and we are happy to discuss what this means to you\nSocial committees that plan team, office and company wide events to bring people together and celebrate success\nDedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)\nVolunteer with a charity of your choice for a day each year\nInterview process\nPhone screen\n1st stage\n2nd stage\nWe are committed to a fair and equitable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at .","description_format":"text","description_chars":6287,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Dental insurance","Equity","Flexible schedule","Professional development"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["EdTech Platforms"],"lifecycle":[{"event":"open","at":"2026-10-11T18:04:09Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.896,"p_room":1,"age_days":11,"expected_fill_days":59,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/the-key-group-brand-content-manager","json_url":"https://alion.io/job/the-key-group-brand-content-manager.json","meta":{"generated_at":"2026-10-24T00:54:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1419,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":430},"rest":"https://alion.io/mcp/rest/get_company?id=430"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthe-key-group-brand-content-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthe-key-group-brand-content-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthe-key-group-brand-content-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/the-key-group-brand-content-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthe-key-group-brand-content-manager"}]}