Associate Manager, Growth Media Strategy (Temporary)

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The New York Times' Marketing team is looking for an Associate Manager, Growth Media Strategy (Temporary) oversees paid digital media strategy for our Acquisition program.The Enterprise Paid Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize paid subscriptions across products, including the All Access bundle, Cooking, Games and The Athletic.

Job Description

You will manage campaign activation, development, optimization and reporting. You will work with internal partners in Marketing, Creative, Data Insights, and Audience in helping us reach our goal to achieve 15 million subscribers by 2027. This is a hybrid role based in our New York headquarters, reporting to the Manager, Growth Media Strategy. You can typically expect to be in the office 3 days per week.

Responsibilities:

• You will provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs.
• Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats.
• Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.
• Partner with the in-house platforms team, guiding campaign execution. Approve optimization recommendations and enhance performance through demonstrated understanding, analysis, and optimization of media. The focus is on using AI-driven platform capabilities.
• Support strategic vendor relationships, vetting new media offerings and identifying partnership opportunities that unlock stronger results with media.
• Work with Audience Insights, Data Insights, and external platform partner teams to develop learning agendas and testing scenarios.
• You will develop working partnerships with Creative, Marketing, Newsroom and Social teams promoting cross-platform content, creative, and messaging strategy.
• Demonstrate support and understanding of ourvalue of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• Bachelor's degree from an accredited college or university
• 3+ years experience managing digital media
• 2+ years hands-on experience managing social and display campaigns

Preferred Qualifications:

• Experience in growth marketing
• Experience using AI-powered automation tools or platforms such asSmartly.io, Mediaocean, Pixis, and VidMob, and proprietary or in-house developed AI media solutions
• Experience in budget and vendor management

REQ-020314

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. 

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between:

$90,000—$100,000 USD

Candidate Use of GenAI Tools:

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

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