{"id":3055360,"url":"https://alion.io/job/the-portfolio-group-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":2630175,"name":"The Portfolio Group","domain":"theportfoliogroup.com","url":"https://alion.io/company/theportfoliogroup","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":{"grade":"B","score":75,"open_postings":233,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manchester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":40000,"max":50000,"currency":"GBP","period":"year","gross":null,"usd_annual":66929},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false}],"status":"live","first_seen_at":"2026-09-25T10:16:10Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-22T07:41:48Z","board_verified":false,"closed_at":null,"days_open":36,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":36},"description":"READY TO MAKE PAID MEDIA A REAL COMMERCIAL GROWTH ENGINE?\nWe’re working with a high-growth, commercially driven B2B organisation looking for an exceptional Paid Media Manager to take ownership of its performance marketing activity.\nThis is far more than a campaign management role. You’ll be responsible for driving high-quality leads, improving conversion and scaling acquisition, with a direct line between your work and wider commercial performance.\nIf you’re passionate about paid media, love getting under the skin of performance data and want genuine ownership of strategy, testing and growth, this could be your next move.\nTHE ROLE\nAs Paid Media Manager, you’ll take ownership of paid acquisition across key markets, developing and executing strategies designed to generate measurable commercial results.\nYou’ll work closely with senior digital and commercial stakeholders, alongside wider specialists across SEO, CRM, UX and CRO, to create a fully integrated acquisition strategy.\nWHAT YOU’LL BE DOING\nOwn and develop the paid media and lead generation strategy across key markets.\nPlan, build, manage and optimise campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn and programmatic display.\nSet, monitor and evaluate meaningful performance marketing KPIs.\nUse GA4 and offline business data to improve lead quality, conversion rates and overall campaign performance.\nBuild structured testing and experimentation programmes, including A/B testing.\nIdentify opportunities to scale campaigns while maintaining efficiency and commercial return.\nProduce regular performance reporting, forecasting and actionable insight for senior stakeholders.\nCollaborate with SEO, CRM, UX and CRO teams to improve the end-to-end acquisition journey.\nWork closely with senior digital and commercial leadership to deliver ambitious growth targets.\nKeep pace with platform developments, emerging opportunities and paid media best practice.\nWHAT WE’RE LOOKING FOR\nYou’ll ideally bring 4+ years’ experience managing lead-generation paid media, preferably across substantial monthly budgets.\nYou’ll combine commercial thinking, creativity and analytical rigour, with a genuine appetite for improving performance.\nYou’ll have:\nStrong hands-on experience across Google Ads, Microsoft Ads, Meta and LinkedIn Ads.\nExperience with programmatic/display advertising.\nA proven track record in lead generation and performance marketing.\nStrong GA4 experience and the ability to connect digital activity with offline commercial data.\nExperience developing long-term account growth and testing strategies.\nA data-led approach to optimisation and decision-making.\nConfidence challenging assumptions and presenting recommendations to stakeholders.\nA test-and-learn mindset with a focus on continuous improvement.\nWHY THIS ROLE?\nYou’ll be joining a successful and ambitious business at an exciting stage of growth, where performance marketing is a key commercial driver.\nThis is an opportunity to have real ownership, influence strategy and build on an already established paid media operation.\nYou won’t simply be managing campaigns - you’ll be helping shape how the business generates, converts and scales new opportunities.\nIf you’re ready for a role where performance genuinely matters and your results have commercial impact, we want to hear from you.\nApply now for a confidential conversation.\nINDMANS\nThe Portfolio Group are acting on behalf of our client in recruiting for this position.","description_format":"text","description_chars":3472,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-22T03:22:37Z"}],"visa":[],"liveness":{"score":12,"band":"cold","label":"Long shot","p_open":0.7,"p_active":0.306,"p_room":0.55,"age_days":36,"expected_fill_days":30,"reasons":["conf:238","agency","stale_co","urgency","velocity","win:tail","comp:brand"],"computed_at":"2026-11-01T06:10:25Z"},"pay":{"stated_usd_annual":66929,"is_top_pay":false},"html_url":"https://alion.io/job/the-portfolio-group-performance-marketing-manager","json_url":"https://alion.io/job/the-portfolio-group-performance-marketing-manager.json","meta":{"generated_at":"2026-11-01T08:15:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12884,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2630175},"rest":"https://alion.io/mcp/rest/get_company?id=2630175"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthe-portfolio-group-performance-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthe-portfolio-group-performance-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthe-portfolio-group-performance-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/the-portfolio-group-performance-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthe-portfolio-group-performance-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3055360}},{"tool":"search_jobs","arguments":{"company":"theportfoliogroup.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3055360},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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