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The True Engineer is an engineering leadership and software development publication platform hosted on Substack. Authored by Adlet Balzhanov, a senior software engineering lead with background in Big Tech and high-growth enterprise scale-ups, the publication delivers monthly long-form analytical essays, career frameworks, and strategic insights for software developers, engineering managers, and technology executives. Operating under a creator-driven digital subscription model, the newsletter focuses on technical leadership tactics, staff-level engineering practices, organizational dynamics within large tech companies, and navigating the operational impacts of AI on software development.

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 of Fortune 500 brands.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native experiences, at a company that isn't just moving fast, but rewriting what fast looks like.

The Role

Higgsfield AI is seeking a Regional Director, GTM - France to lead our commercial growth across the French market.

This is a senior individual contributor role responsible for developing enterprise relationships, driving new customer acquisition, expanding strategic accounts, and serving as Higgsfield's market leader in France. You will work closely with Marketing, Product, Customer Success, and Leadership to accelerate adoption of Higgsfield's AI platform across leading brands, agencies, media companies, and enterprises.

The ideal candidate has a proven record of selling complex SaaS or AI solutions, deep knowledge of the French enterprise landscape, and thrives building business in fast-moving, high-growth environments.

This position is based in France.

What You'll Do

Drive Revenue Growth

  • Own the French territory and deliver against ambitious revenue targets.

  • Develop and execute territory strategies to acquire new enterprise customers and expand existing relationships.

  • Manage complex, multi-stakeholder sales cycles from prospecting through contract execution.

  • Accurately forecast pipeline and revenue while maintaining strong CRM discipline.

Build Executive Relationships

  • Develop trusted relationships with C-level executives, marketing leaders, creative teams, and digital transformation stakeholders.

  • Position Higgsfield as a strategic AI partner helping customers transform content creation and marketing workflows.

  • Represent Higgsfield at customer meetings, industry events, conferences, and executive briefings.

Partner Cross-Functionally

  • Collaborate closely with Product, Marketing, Customer Success, Legal, and Solutions teams to deliver exceptional customer experiences.

  • Provide market intelligence and customer feedback to influence product roadmap and go-to-market strategy.

  • Support customer onboarding and long-term account growth.

Expand Higgsfield's Presence

  • Build brand awareness and strategic partnerships across the French AI, advertising, media, and enterprise ecosystem.

  • Identify emerging market opportunities and develop scalable growth initiatives.

  • Serve as the voice of the French market internally.

What We're Looking For

  • 8-12 years of enterprise SaaS, AI, cloud, MarTech, AdTech, or related technology sales experience.

  • Proven history of consistently exceeding enterprise sales quotas.

  • Experience selling into large enterprise organizations and navigating complex procurement processes.

  • Strong executive presence with exceptional communication and relationship-building skills.

  • Deep understanding of the French business landscape and enterprise buying process.

  • Experience managing long, consultative sales cycles.

  • Highly entrepreneurial with the ability to build territory strategy independently.

  • Strong collaboration skills across cross-functional global teams.

  • Native or fluent French and professional English proficiency.

  • Experience selling AI, generative AI, creative technology, marketing technology, advertising technology, or media platforms.

  • Existing network across French enterprise brands, agencies, media organizations, and technology leaders.

  • Experience working within a high-growth startup environment.

  • Knowledge of PLG and enterprise sales motions.

  • Experience with Salesforce, HubSpot, or similar CRM platforms.

Compensation

We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth.

Compensation will be competitive and based on experience, market location, and demonstrated performance.

Higgsfield AI is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.

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