{"id":1144685,"url":"https://alion.io/job/the-vanguard-group-senior-marketing-manager-personal-wealth-products-and-solutions","title":"Senior Marketing Manager - Personal Wealth Products and Solutions","company":{"id":253,"name":"The Vanguard Group","domain":"vanguard.com","url":"https://alion.io/company/vanguard","size_band":"1001-5000","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"B","score":82,"open_postings":53,"ghost_share":0.038,"stale_share":0.585,"repost_share":0.075,"time_to_fill_p50_days":22,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Malvern, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":102000,"max_usd":201000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1260},"experience_years_min":8,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-23T14:21:28Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-24T04:37:11Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Vanguard's Personal Wealth Marketing team is looking for an experienced Senior Marketing Manager to shape how investors understand, choose, and engage with solutions that can help them achieve financial goals.\nIn this role, you will own the marketing strategy for a priority Personal Wealth offering, such as Cash or UHNW solutions, translating client needs, market trends, competitive insights, and business objectives into growth strategies, and go-to-market plans. Working across the client journey, you will identify opportunities to attract new investors, deepen relationships, increase adoption, and deliver cohesive client experiences.\nYou will serve as a strategic marketing partner to business and product leaders while guiding cross-functional teams from planning through execution and optimization. Success requires the ability to simplify complex challenges, turn insights into action, and deliver measurable business results.\nCore Responsibilities\nLead development of marketing strategy and roadmap for priority Personal Wealth offerings to achieve business growth objectives.\n\nConnect investor needs with products by developing compelling value propositions and differentiated positioning.\n\nTranslate client, market, competitive, and performance insights into clear priorities and actionable recommendations.\n\nCollaborate with audience and product teams to bring integrated marketing programs to life, building alignment around the strategy and a cohesive client experience.\n\nGuide cross-functional teams by building business acumen, product knowledge, and alignment around the marketing strategy.\n\nBuild strong partnerships across marketing, business, sales, technology, analytics, legal, risk, and compliance to prioritize and deliver results.\n\nEstablish performance goals and use measurement, testing, forecasting, and reporting to evaluate and optimize marketing effectiveness.\n\nMonitor industry trends, competitive activity, investor behavior, and evolving client expectations to identify growth opportunities.\n\nEnsure marketing plans and activities meet applicable legal, compliance, risk, audit, and control requirements.\n\nWhat It Takes\nMinimum eight years demonstrated experience in direct-to-consumer marketing strategy or product marketing.\n\nUndergraduate degree in Marketing or equivalent experience required.\n\nWhile this role does not have direct reports, qualified candidates must have proven success in leading and influencing a cross-functional team.\n\nStrong marketing knowledge and a passion for delivering client and business outcomes\n\nAn entrepreneurial spirit, with sound judgement and strong sense of ownership\n\nStrong data-driven marketing acumen supported by strategic, analytical, and conceptual thinking\n\nEffective written and verbal communications skills, including the ability to influence senior stakeholders\n\nA collaborative approach to aligning stakeholders and achieving outcomes\n\nAbility to navigate a fast-paced, high visibility, matrixed environment with competing priorities\n\nNice to Have\nExperience in financial services, familiarity with cash, banking, advisory, or wealth-management solutions.\n\nKnowledge of audience segmentation, personalization, and lifecycle marketing.\n\nExperience using experimentation, marketing analytics, and performance measurement to optimize results.\n\nFamiliarity with legal, risk, and compliance review processes in a regulated environment.\n\nSpecial Factors\nSponsorship\nVanguard is not offering visa sponsorship for this position.About Vanguard\nAt Vanguard, we don't just have a mission-we're on a mission.\nTo work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.\nHow We Work\nVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.","description_format":"text","description_chars":4249,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services"],"lifecycle":[{"event":"open","at":"2026-09-23T14:21:28Z"}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":22,"reasons":["conf:1","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/the-vanguard-group-senior-marketing-manager-personal-wealth-products-and-solutions","json_url":"https://alion.io/job/the-vanguard-group-senior-marketing-manager-personal-wealth-products-and-solutions.json","meta":{"generated_at":"2026-09-24T13:20:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}