{"id":3419664,"url":"https://alion.io/job/the-vanguard-group-sr-tech-lead-experimentationpersonalization-marketing-cloud","title":"Sr. Tech Lead – Experimentation/Personalization & Marketing Cloud","company":{"id":253,"name":"The Vanguard Group","domain":"vanguard.com","url":"https://alion.io/company/vanguard","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":76,"open_postings":75,"ghost_share":0.12,"stale_share":0.56,"repost_share":0.2,"time_to_fill_p50_days":28,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Leadership","role_family":"Leadership","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Malvern, United States","Charlotte, United States","Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":130000,"max_usd":266000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1354},"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Git","optional":false},{"name":"JavaScript","optional":false},{"name":"TypeScript","optional":false}],"status":"live","first_seen_at":"2026-10-28T20:36:33Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-05T18:40:44Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"The Sr. Tech Lead - Experimentation/Personalization & Marketing Cloud is the senior technical lead for Vanguard public site’s experimentation and personalization work with Adobe Target as the primary area of expertise. This role designs, builds, tests and supports Target-driven A/B tests, personalization experiences and front-end implementations. The role also sets standards for quality, governance, reusable patterns and reliable delivery. Familiarity and/or experience with one or more Adobe Experience Cloud products such as AEP, AJO, AEM and Adobe Analytics is preferred.\nThis role combines hands-on Adobe Target development, front-end engineering, technical leadership and delivery ownership. The Lead Adobe Target Developer partners with product, business, analytics, design, AEM, MarTech and development teams to turn experimentation goals into scalable, measurable implementations. The role supports faster test delivery, stronger QA, consistent coding standards, team mentoring and improved personalization outcomes.\nDuties and Responsibilities\nLead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences.\nBuild and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.\nConfigure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.\nPartner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.\nProvide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery.\nManage stakeholder expectations by communicating delivery tradeoffs, technical risks, dependencies, timelines and implementation options clearly and proactively.\nFacilitate alignment across product, business, analytics, design, AEM, MarTech and engineering partners to support prioritization, intake planning, launch readiness and post-test learnings.\nDefine and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation and experimentation governance.\nTroubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues and production defects related to Target implementations.\nCreate reusable scripts, patterns, utilities, documentation and technical guidance that improve experimentation speed, consistency and operational reliability.\nMentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods and technical problem solving.\nQualifications\nBachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.\nStrong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.\nStrong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.\nExperience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.\nWorking knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.\nExperience working with or familiarity with at least one other Adobe Experience Cloud products such as AEP, CJA, AJO, AEM, Adobe Analytics and CDP/IDR capabilities.\nAbility to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable and maintainable solutions.\nStrong communication and leadership skills with the ability to influence decisions, align cross-functional partners and explain technical concepts to product, business, analytics, design, development and leadership partners.\nExperience managing stakeholder relationships, driving alignment across cross-functional teams and communicating status, risks, decisions and recommendations to leadership audiences.\nExperience mentoring developers, leading technical discussions, creating documentation and supporting standards or governance for experimentation and personalization delivery.\nExperience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities.\nPreferred Qualifications\nAdobe Target Certified Professional, Adobe Target Business Practitioner or equivalent Adobe Target certification preferred.\nExperience connecting experimentation and personalization use cases across audience strategy, activation, content delivery, measurement, optimization and customer journey orchestration.\nExperience in enterprise digital marketing, financial services, regulated environments or large-scale personalization and experimentation programs.\nExperience developing reusable patterns, technical documentation, onboarding materials, standards or governance practices for experimentation and personalization teams.\nSpecial Factors\nSponsorship\nVanguard is not offering visa sponsorship for this position.About Vanguard\nAt Vanguard, we don't just have a mission-we're on a mission.\nTo work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.\nHow We Work\nVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.","description_format":"text","description_chars":6301,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Wealth Management & Financial Advisors","Asset Management & Funds","Online Brokerage & Trading Platforms"],"lifecycle":[{"event":"open","at":"2026-10-28T20:36:33Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 228 · green card filings: 155","filings_12m":228,"filings_prev_12m":301,"green_card_filings_12m":155,"median_offered_wage_usd":148453,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":16}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":7,"expected_fill_days":28,"reasons":["conf:4","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/the-vanguard-group-sr-tech-lead-experimentationpersonalization-marketing-cloud","json_url":"https://alion.io/job/the-vanguard-group-sr-tech-lead-experimentationpersonalization-marketing-cloud.json","meta":{"generated_at":"2026-11-05T19:06:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25637,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":253},"rest":"https://alion.io/mcp/rest/get_company?id=253"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthe-vanguard-group-sr-tech-lead-experimentationpersonalization-marketing-cloud"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthe-vanguard-group-sr-tech-lead-experimentationpersonalization-marketing-cloud"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthe-vanguard-group-sr-tech-lead-experimentationpersonalization-marketing-cloud"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/the-vanguard-group-sr-tech-lead-experimentationpersonalization-marketing-cloud\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthe-vanguard-group-sr-tech-lead-experimentationpersonalization-marketing-cloud"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3419664}},{"tool":"search_jobs","arguments":{"company":"vanguard.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3419664},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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