{"id":573456,"url":"https://alion.io/job/the-vanguard-group-technical-lead-customer-data-personalization-platforms","title":"Technical Lead, Customer Data & Personalization Platforms","company":{"id":253,"name":"The Vanguard Group","domain":"vanguard.com","url":"https://alion.io/company/vanguard","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":77,"open_postings":72,"ghost_share":0.097,"stale_share":0.556,"repost_share":0.194,"time_to_fill_p50_days":28,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Backend","role_family":"Backend","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Charlotte, United States","Malvern, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":133000,"max_usd":266000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1231},"experience_years_min":8,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Apache Kafka","optional":false},{"name":"AWS","optional":false},{"name":"CI/CD","optional":false},{"name":"Databricks","optional":false},{"name":"Delta Lake","optional":false},{"name":"Model Context Protocol","optional":false},{"name":"Python","optional":false},{"name":"Spark","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-09T15:08:18Z","employer_posted_date":"2026-09-09","last_verified_at":"2026-11-01T17:22:25Z","board_verified":true,"closed_at":null,"days_open":53,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":53},"description":"Core Responsibilities\n Provide technical leadership for Vanguard's MarTech Data Platform ecosystem, including Customer Data Platforms (CDP), Identity Resolution, Data Clean Rooms, customer data assets, and activation platforms that power modern marketing and personalization at scale.\nLead the architecture, design, and delivery of scalable, secure, and governed data solutions, ensuring reliability, performance, and operational excellence across the platform landscape.\nDrive engineering best practices across data architecture, DataOps, observability, CI/CD, testing, security, and platform operations.\nPartner closely with Product, Marketing, Analytics, AdTech, and Engineering teams to translate business objectives into durable, scalable technical solutions.\nProvide technical oversight for the full solution lifecycle, including architecture reviews, design decisions, implementation, testing, deployment, and ongoing optimization.\nEstablish and enforce data governance, privacy, security, and compliance standards for customer and identity data, ensuring alignment with enterprise and regulatory requirements.\nEvaluate emerging technologies and platform capabilities, developing roadmaps and recommendations that advance Vanguard's marketing, customer intelligence, and activation strategies.\nCoach and mentor engineers and technical contributors, providing guidance on architecture, design patterns, engineering practices, and technology adoption.\nCommunicate platform strategy, technical direction, risks, and recommendations to stakeholders at varying levels across Product, Engineering, and business organizations.\nDrive continuous improvement through modern engineering practices, automation, operational metrics, and platform optimization initiatives.\nQualifications\nMinimum of 8+ years of experience in software engineering, data engineering, or data platform development, including 3+ years in a technical leadership role.\nStrong experience designing, building, and operating large-scale data platforms, data products, and distributed data processing solutions.\nFamiliarity with modern MarTech and AdTech platforms, including audience activation, measurement, campaign orchestration, and digital marketing ecosystems.\nKnowledge of performance marketing, customer journey analytics, personalization, audience targeting, and marketing measurement.\nExperience with Identity Resolution, customer profile management, audience segmentation, consent management, and customer intelligence platforms.\nExperience working with Data Clean Rooms and privacy-safe data collaboration technologies preferred.\nHands-on experience with cloud-native data platforms and architectures, preferably AWS.\nDeep expertise in data engineering technologies, including Python, SQL, Spark, Kafka, and modern data processing frameworks.\nHands-on experience with Databricks, Delta Lake, Customer Lake CDP, Unity Catalog, and modern Lakehouse architectures preferred.\nExperience with GenAI, agentic AI, and MCP, enabling AI-powered personalization, customer intelligence, and marketing experiences through modern data platforms.\nExperience building scalable batch and streaming data pipelines with a strong focus on performance, reliability, observability, and data quality.\nStrong understanding of DataOps, CI/CD, Infrastructure as Code, automated testing, monitoring, and operational excellence practices.\nExperience designing APIs and data services to support consumer, analytics, and activation use cases.\nStrong understanding of data governance, metadata management, privacy, security, and regulatory considerations involving customer data.\nProven ability to influence architecture decisions and collaborate effectively across Product, Engineering, Marketing, Analytics, and business stakeholders.\nDemonstrated ability to mentor engineers and provide technical leadership across cross-functional teams.\nExperience supporting AI/ML, customer intelligence, or next-generation marketing platforms preferred.\nPassion for evaluating emerging technologies and shaping enterprise-wide standards and best practices.\nSpecial Factors\nSponsorship\nVanguard is not offering visa sponsorship for this position.About Vanguard\nAt Vanguard, we don't just have a mission-we're on a mission.\nTo work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.\nHow We Work\nVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.","description_format":"text","description_chars":4924,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":3,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Wealth Management & Financial Advisors","Asset Management & Funds","Online Brokerage & Trading Platforms"],"lifecycle":[{"event":"open","at":"2026-09-09T15:08:18Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 228 · green card filings: 155","filings_12m":228,"filings_prev_12m":301,"green_card_filings_12m":155,"median_offered_wage_usd":148453,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":91}],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":1,"p_active":0.468,"p_room":0.36,"age_days":52,"expected_fill_days":28,"reasons":["conf:11","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/the-vanguard-group-technical-lead-customer-data-personalization-platforms","json_url":"https://alion.io/job/the-vanguard-group-technical-lead-customer-data-personalization-platforms.json","meta":{"generated_at":"2026-11-02T01:11:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1784,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":253},"rest":"https://alion.io/mcp/rest/get_company?id=253"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthe-vanguard-group-technical-lead-customer-data-personalization-platforms"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthe-vanguard-group-technical-lead-customer-data-personalization-platforms"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthe-vanguard-group-technical-lead-customer-data-personalization-platforms"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/the-vanguard-group-technical-lead-customer-data-personalization-platforms\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthe-vanguard-group-technical-lead-customer-data-personalization-platforms"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":573456}},{"tool":"search_jobs","arguments":{"company":"vanguard.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":573456},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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