{"id":1514505,"url":"https://alion.io/job/theaccessgroup-digital-marketing-executive","title":"Digital Marketing Executive","company":{"id":38719,"name":"The Access Group","domain":"theaccessgroup.com","url":"https://alion.io/company/theaccessgroup","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":78,"open_postings":19,"ghost_share":0,"stale_share":0.842,"repost_share":0.053,"time_to_fill_p50_days":34,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Google Workspace","optional":true},{"name":"Microsoft Office","optional":true}],"status":"live","first_seen_at":"2026-09-24T00:00:00Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-31T11:09:02Z","board_verified":true,"closed_at":null,"days_open":37,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":37},"description":"We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.\nLove Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.\nWhat does Access offer you?\nWe offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.\nRole Overview\nThe Paid Media Executive is an important entry point into the Digital Marketing team at Access Hospitality. You will work closely with our Paid Media, SEO, and Strategy specialists to build hands-on expertise across Google Ads, Paid Social on the Meta platform, Metasearch, Display, and campaign measurement, contributing directly to the performance of our hospitality customers.\nBlending learning with delivery, you will help set up, optimise, and report on paid media campaigns across a portfolio of customers. As you grow, you will take on greater ownership, package best practice for the wider team, and act as a trusted support to the Ecommerce Managers who own overall customer revenue performance.\nThis is a role for a curious, commercially minded self-starter who wants to accelerate their career in performance marketing within a fast-paced hospitality digital team.\nKey Goal of the Role\nTo drive good-quality, cost-efficient traffic through paid media channels that converts on the customer’s website and booking engine, maximising return on ad spend and direct bookings, while continuously building the expertise that grows both you and the team.\nCulture & Values\nSupport the delivery of paid media best practice across your customer portfolio, the Customer Success team, and the wider business.\nChampion a culture of continuous improvement, looking for ways to drive efficiencies and improve campaign performance across the team.\nBe a trusted, dependable support to the Ecommerce Managers and the wider Digital Marketing team.\nBuild open, positive relationships with the Digital Operations, Customer Success, and Design teams.\nAdopt agility as a core approach. Test quickly, learn continuously, and develop your paid media knowledge and role.\nCommunicate openly and frequently with all levels of the organisation.\nKey Responsibilities\nCampaign Management & Optimisation\nSupport the Paid Media team in setting up, managing, and optimising campaigns across Google Ads (Search, Display, PMax), Meta (Facebook & Instagram), and Metasearch.\nAssist with day-to-day account tasks including keyword management, bid adjustments, ad copy updates, audience targeting, and budget pacing.\nSupport website go-live projects, ensuring tracking, tagging, and paid campaigns are correctly configured at launch.\nHelp maintain a core set of customer accounts, staying close to the changing needs of our customers and their questions.\nEnsure paid activity drives good-quality traffic that converts, not just clicks, with a constant focus on ROAS and cost per acquisition.\nPerformance, Measurement & Reporting\nMonitor campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, and Looker Studio.\nMeasure the impact of your work through continuous testing. A genuine curiosity to understand the results you drive should be a priority.\nSupport the production of clear, actionable performance reports for customers and the Ecommerce Managers.\nFlag underperforming campaigns early and propose optimisations to improve efficiency and return.\nLearning, Insight & Best Practice\nResearch paid media and digital marketing continuously, with guidance from senior team members, and share findings with the wider team.\nMonitor market trends, platform updates, and algorithm changes across paid channels, identifying what is happening, what the impact is, and what should be adopted as best practice.\nPackage strategies and data into easy-to-consume content for the Customer Success team and wider business.\nFeed learnings and improvement ideas back into the Digital Adoption Framework and to the wider Digital team.\nTeam & Customer Support\nWork closely with the Digital Operations team on day-to-day paid media tasks.\nSupport the Ecommerce Managers in delivering the revenue performance of their digital customers.\nEducate and support the Customer Success team on paid media adoption and best practice.\nMaintain and evolve training resources including video guides, how-to documentation, and drop-in clinics.\nContribute to blogs, articles, and case studies in collaboration with the Marketing team.\nMeetings & Engagement\nJoin monthly calls and attend on-site meetings where necessary for your customers, prospects, or partners.\nAttend calls and QBR meetings with Google, Meta, and other key digital vendors as required.\nSupport colleagues on calls or on-site meetings with customers, prospects, or partners when additional paid media input is required.\nEssential Criteria\nAmbition to accelerate your own learning and development, and to help customers grow their online marketing and direct bookings.\nCustomer-obsessed, always wants to help resolve issues, get stuck in, and create a great customer experience.\nOrganised and dependable, capable of managing multiple tasks and working to tight deadlines with effective time management.\nMotivated self-starter, comfortable working independently and in a hybrid/remote setup.\nVery effective communicator across all levels, internal and external, with strong presentation skills.\nAn understanding of the principles of marketing; a marketing degree or an interest in online/performance marketing is highly desirable.\nCompetent in the use of Microsoft Office / Google Workspace and comfortable working with data.\nDesirable Criteria\nInterest in performance marketing and ecommerce.\nInterest in or awareness of the hospitality, travel, or lifestyle sectors.\nRelevant certifications (e.g. Google Ads, Meta Blueprint) or a willingness to complete them.\nWhat are we all about?\nThe Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.\nWith over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.\nWe believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?\nLet’s make a difference together.\nLove Work. Love Life. 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