{"id":2079116,"url":"https://alion.io/job/thefirstcollection-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":3912392,"name":"The First Collection","domain":"thefirstcollection.ae","url":"https://alion.io/company/thefirstcollection","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dubai, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":41000,"max_usd":95000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4410},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"Deep Linking","optional":false},{"name":"Google Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-08T09:25:45Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-13T20:22:14Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Overview\nThe First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.For more information, visit tfghospitality.com\nJob Description\nThe Performance Marketing Manager is responsible for planning, executing, and optimizing paid digital marketing strategies that drive qualified traffic, bookings, and revenue across TFG Hospitality’s digital ecosystem. This role focuses on data-driven acquisition, conversion optimization, and ROI, working closely with agencies, internal stakeholders, and cross-functional teams to maximize commercial performance.\nOwn and execute performance marketing strategies across paid digital channels to drive traffic, bookings, and revenue for all TFG Hospitality brands and websites.\nPlan, launch, and optimize paid media campaigns across key markets, including local and international audiences.\nManage and optimize paid channels including PPC, display, YouTube, metasearch, affiliates, mobile, native, and social performance campaigns.\nCollaborate closely with media buying agencies to ensure campaigns are efficiently managed, optimized, and aligned with commercial objectives.\nMonitor campaign performance daily, proactively identifying optimization opportunities to improve ROI, CPA, ROAS, and conversion rates.\nAnalyze performance data across campaigns, channels, and audiences, providing actionable insights and recommendations.\nDevelop and maintain performance dashboards and reporting to track campaign effectiveness and budget efficiency.\nUse data and insights to identify new growth opportunities, test new media partners, formats, and markets.\nImplement short-term tactical campaigns and long-term always-on strategies to support revenue and occupancy goals.\nRun A/B and multivariate tests across advertising, landing pages, and booking journeys to improve conversion rates.\nWork closely with website, CRO, and CRM teams to optimize landing pages, funnels, and customer journeys.\nSupport SEO strategy from a performance perspective, collaborating on technical, on-page, and backlink initiatives that impact acquisition.\nPartner with PR and social teams to integrate influencer and paid social amplification into performance campaigns.\nAssist in the development of business cases and proposals for new performance marketing initiatives and technologies.\nSupport marketing managers with performance insights and recommendations to maximize marketing effectiveness.\nEnsure campaign execution aligns with brand guidelines, best practices, and agreed budgets.\nDesired Skill & Expertise\nBachelor’s degree in Digital Marketing, Marketing, Business, or a related field.\n5+ years of experience in performance or digital marketing, preferably within hospitality, travel, or e-commerce.\nIn-depth hands-on experience with:\nPPC (Google Ads, Bing)\nGoogle Analytics and Google Tag Manager\nDisplay and video advertising (including YouTube, GDN, rich media, and dynamic banners)\nMetasearch platforms and deep linking into booking engines\nAffiliate marketing and third-party partnerships\nMobile and native advertising\nCRM and landing page creation and optimization\nStrong knowledge of ad-serving platforms, tracking technologies, and analytics tools.\nHighly analytical mindset with the ability to translate data into clear commercial actions.\nExcellent organizational skills with strong attention to detail and the ability to manage multiple campaigns simultaneously.\nStrong communication skills, with confidence working with agencies, senior stakeholders, and cross-functional teams.\nProficiency in reporting and presentations using Excel, PowerPoint, and similar tools.\nExperience working within Agile environments and applying continuous optimization principles.\nUnderstanding of CRS systems, booking engines, PMS, POS integrations, and online transaction flows.\nKnowledge of payment gateways and reservation transaction processes is highly advantageous.","description_format":"text","description_chars":4697,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Growth 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