Director of Content Strategy

MX is seeking a Director of Content Strategy: a hands-on leader with deep expertise, a strong point of view, and the ambition to help shape the future of content strategy at the agency.

This role spans B2B content strategy, including thought leadership, executive POV, social, sales enablement, and events, as well as digital content strategy, including content architecture, SEO-informed modeling, and taxonomy development. We’re looking for a practitioner who sees content as a connected ecosystem that drives brand influence and business impact.

Embedded within Strategic Planning, this role serves as the connective tissue across brand strategy, communications, UX, digital experience, and SEO to build cohesive, effective content programs for our clients.

What You’ll Do 

B2B Content Strategy

Own content strategy end-to-end, synthesizing audience insight, brand narrative, and sales context into content programs that build influence and move pipeline.

• Define content needs through audience insight, consumption behavior, and business context, not just channel coverage.
• Build messaging hierarchies and buying-stage content maps that connect brand narrative to what buyers need across a complex sale.
• Translate business goals and sales motions into content programs that demonstrably move the pipeline.
• Influence the development of content planning frameworks, governance standards, and performance measurement approaches that clients can actually use.
• Partner with account and strategy teams to ensure the content strategy informs and is reinforced by the broader engagement.

Digital and Website Content Strategy

Be the integrator bringing together brand strategy, UX, SEO, and data into a content strategy that holds together on the site.

• Lead content architecture, hierarchy, and SEO-informed content modeling for website engagements.
• Define the taxonomy, metadata frameworks, and editorial standards that keep content coherent inside the CMS.
• Ensure campaign content strategy and website content strategy stay aligned as they evolve.
• Partner with UX on website engagements. UX owns the experience and interaction design; you own the structure, hierarchy, and substance inside it.
• Define how content performance gets instrumented and read after launch so it can inform the next iteration.
• Evaluate and improve how clients' web presence supports and extends their broader content programs.

Agency Practice and POV  

Work alongside the VP of Strategic Planning to help build and evolve MX’s content strategy practice.

• Contribute to the evolution of the agency’s content strategy methodology, helping translate insights, frameworks, and approaches developed through client work into scalable standards and best practices.
• Bring a perspective on how AI and generative search are reshaping what clients should be building and how we should be advising them.
• Engage in new business conversations where content strategy is part of the ask by helping scope, shape, and sell engagements.

What We’re Looking For

• 8-10+ years in content strategy or content marketing; agency background and B2B experience required.
• Demonstrated experience building content strategies end-to-end: from audience insight to programs in the market, not just writing content plans, but owning the strategic rationale behind them.
• Fluency in B2B buying dynamics: You know the difference between an ICP and a persona, understand what sales enablement content needs to do, and can connect content programs to pipeline metrics.
• Hands-on experience supporting website and digital content strategy engagements, working alongside UX, developers, and designers to make content strategy real on the site and measurable once it's live.
• Experience with content architecture, taxonomy design, SEO-informed content modeling.
• Bachelor’s degree in Communication, Creative Writing, Marketing, or a related field, or equivalent professional experience.

What Sets You Apart

• You’re a practitioner: you produce sharp, clear strategic deliverables, the kind clients reference, build on, and come back to.
• You think in brand ecosystems, not channels - always asking how content builds client influence and distinction over time, not just fills a calendar.
• You’re forming a defensible POV on how AI and generative search change the content strategy discipline.
• You communicate well in client workshops, cross-functional working sessions, and written work without needing a leadership mandate to influence direction.

About MX

A leading independent B2B marketing agency, MX has been helping complex B2B companies build their brands, drive demand, and grow revenue for over 35 years. We are the second largest independent B2B agency in the United States, yet one of the industry's best-kept secrets and we're working to change that. We've been named one of the Best and Brightest Companies to Work For in Chicago for nine years running and in the Nation for three consecutive years. Our work spans Strategy & Insights, Creative & Production, Content Marketing, Digital Marketing & Media, Lead Gen & Nurture, Channel Marketing, Digital Experience, and Martech & Data.

Compensation 

Compensation Range: $130,000 - $150,000 annually. MX believes it will pay this pay range for this position at the time of this posting. Compensation will be determined based on the applicant’s experience, skills, and qualifications, in addition to the requirements of the position. MX reserves the right to modify this pay range at any time. This role qualifies for MX’s benefits offering, including medical, dental, vision, 401 (k), and paid time off.

MX is proud to be an equal opportunity employer. That means we not only provide equal opportunity and consideration to all employees and applicants for employment - we welcome it. We won’t unlawfully discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, sexual orientation, and any other category protected by law, because we believe diversity drives us to deliver more valuable and meaningful experiences to clients and employees.

During the recruitment process, MX will only communicate using our corporate domain name (themxgroup.com) and will never ask for personal information other than contact information and job history until an offer has been made. Additionally, MX will never request that you purchase anything during any part of the recruitment or hiring process. You can read more about detecting and reporting employment scams at the Internet Crime Complaint Center and Federal Trade Commission websites. If you see an MX job posting that you suspect may be fraudulent, please send an email to [email protected] so we can review it promptly.