{"id":762788,"url":"https://alion.io/job/theopentag-online-media-buyer-10bet","title":"Online Media Buyer (10Bet)","company":{"id":679565,"name":"OpenTag","domain":"theopentag.com","url":"https://alion.io/company/theopentag","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Recruitee","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Sofia, Bulgaria"],"countries":["BG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":18000,"max_usd":50000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1172},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adjust","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"Google Sheets","optional":false},{"name":"Deep Linking","optional":true}],"status":"live","first_seen_at":"2026-08-21T09:10:34Z","employer_posted_date":"2026-08-21","last_verified_at":"2026-09-24T09:15:05Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":34},"description":"Location: Sofia, Brand: 10bet\nAbout the Role\nWe’re looking for a results-driven Online Media Buyer with deep hands-on expertise in mobile app marketing, programmatic advertising (DSPs), and performance ad networks. You will join our performance marketing team and play a key role in driving user acquisition for 10bet’s online gambling and sports betting brands.\nThis is a practitioner role - we’re looking for someone who has genuinely operated these channels day-to-day, not just managed vendors or agencies.\nRequirements\n4+ years of hands-on experience as a Media Buyer or UA Manager with a focus on mobile app campaigns.\n\nProven, practical experience with DSPs - you have personally built, managed, and optimized programmatic campaigns (not just supervised them).\n\nDirect experience with ad networks such as ExoClick, Traffic Junky, TrafficStars, or equivalent performance/adult traffic networks.\n\nProficiency with MMPs (AppsFlyer, Adjust, or similar) -attribution setup, event configuration, cohort analysis.\n\nStrong analytical skills: comfortable with data platforms, BI dashboards, Excel/Google Sheets, and performance reporting.\n\nTrack record of managing significant budgets with measurable ROI outcomes.\n\nFluent in English, both written and verbal.\n\nSelf-motivated, detail-oriented, and capable of working autonomously in a fast-paced environment.\nPreferred Qualifications\n\nExperience in the online gambling or sports betting industry -a strong advantage.\n\nFamiliarity with iGaming regulatory requirements across multiple markets.\n\nExperience with additional DSPs or traffic platforms beyond the above.\n\nKnowledge of creative production pipelines for mobile (video, HTML5 banners, playables).\n\nKey Responsibilities\nMobile App Marketing\nPlan, execute, and optimize mobile user acquisition (UA) campaigns across channels including ad networks, native ads, DSPs.\n\nManage MMP platforms (AppsFlyer, Adjust) for attribution, deep linking, event tracking, and SKAN/SKAdNetwork compliance.\n\nRun creative testing cycles (static, video, playable) to maximize install rates and post-install quality.\n\nMonitor and improve campaign KPIs: CPI, ROAS, D7/D30 LTV, retention rates.\n\nHands-on experience configuring app campaigns - not just reviewing reports, but building and optimizing campaigns directly in the platforms.\n\nProgrammatic Advertising (DSP)\nOperate DSP platforms (e.g., DV360, The Trade Desk, Zemanta, Smadex, or similar) to run display, video, and native campaigns.\n\nBuild and manage audience segments, deal IDs, PMPs, and real-time bidding strategies.\n\nExecute retargeting and prospecting campaigns with dynamic creative and audience layering.\n\nAnalyze DSP reporting: win rates, bid landscapes, viewability, and conversion attribution.\n\nTest and scale new DSP sources with structured experimentation and data-driven evaluation.\n\nAd Networks\nManage campaigns on performance ad networks including ExoClick, Traffic Junky, TrafficStars, and similar adult/mainstream traffic sources.\n\nNegotiate and manage direct placements, CPM/CPC/CPA deals with network account managers.\n\nMonitor traffic quality: fraud signals, bot traffic, viewability, and geo/device targeting compliance.\n\nIdentify and onboard new network partners to expand reach and diversify acquisition channels.\n\nMaintain and grow a network of traffic sources with structured testing and scaling playbooks.\n\nGeneral\nManage daily budgets, bids, pacing, and campaign structure across all channels.\n\nCollaborate with design, product, and analytics teams to align creatives, funnels, and targeting with growth goals.\n\nProvide regular performance reports with clear insights and actionable recommendations.\n\nStay current on industry developments: privacy changes (iOS, SKAN), ad network updates, and competitor tactics.","description_format":"text","description_chars":3780,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports","Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-09-11T18:59:37Z"}],"liveness":{"score":23,"band":"cold","label":"Long shot","p_open":1,"p_active":0.517,"p_room":0.45,"age_days":33,"expected_fill_days":17,"reasons":["conf:10","win:tail"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/theopentag-online-media-buyer-10bet","json_url":"https://alion.io/job/theopentag-online-media-buyer-10bet.json","meta":{"generated_at":"2026-09-24T11:26:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}