{"id":762786,"url":"https://alion.io/job/theopentag-senior-growth-marketing-manager-10bet","title":"Senior Growth Marketing Manager (10Bet)","company":{"id":679565,"name":"OpenTag","domain":"theopentag.com","url":"https://alion.io/company/theopentag","size_band":null,"is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Recruitee","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"structured","locations":["Sofia, Bulgaria"],"countries":["BG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":28000,"max_usd":63000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2436},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adjust","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-08-21T09:28:03Z","employer_posted_date":"2026-08-21","last_verified_at":"2026-09-24T09:15:05Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":34},"description":"About the Role\n10Bet is looking for a highly experienced Senior Growth Marketing Manager to lead our user acquisition efforts across multiple markets and products. This is a hands-on execution role for someone who understands how to build, optimize, and scale profitable acquisition across every major performance marketing channel.\nThe ideal candidate is highly focused on growth, understands the online gaming industry, and knows how to analyze competitors, identify opportunities, and outperform them through superior execution.\nRequirements\n5+ years of hands-on performance marketing experience.\n\nExperience managing multi-million-dollar annual media budgets.\n\nStrong experience in online gaming, sportsbook, casino, betting, fintech, or another highly competitive digital industry.\n\nProven success scaling customer acquisition profitably.\n\nDeep understanding of: Google Ads, Meta Ads. App marketing, Mobile Measurement Partners (AppsFlyer, Adjust, Singular, etc.) Attribution, Retargeting, Analytics, CRO\n\nStrong analytical skills with the ability to translate data into actionable decisions.\n\nAdvanced Excel/Google Sheets skills; SQL is a significant advantage.\n\nExperience with GA4, Looker Studio, Tableau, Power BI, or similar BI platforms.\n\nComfortable working in fast-paced environments with ambitious growth targets.\n\nAdvantage:\nSouth African online betting experience - knowledge of the South African online betting market - including local player behavior, payment methods, mobile/app distribution dynamics, and the competitive landscape.\n\nFamiliarity with gambling ad compliance - Google/Meta certification, 18+ age-gating, geo- targeting, and responsible gambling messaging\n\nResponsibilities:\nOwn the strategy for key acquisition channels.\n\nPlan, launch, optimize and scale campaigns across: Programmatic Display, DSPs, Native Advertising, Retargeting platforms, Apple Search Ads, and oher emerging acquisition channels.\n\nManage app acquisition campaigns and optimize toward high-quality first-time depositors and long-term player value.\n\nBuild sophisticated attribution and measurement frameworks using MMPs, analytics platforms, and BI tools.\n\nContinuously improve CAC, CPA, ROAS, LTV, retention, and overall marketing efficiency.\n\nDesign and execute A/B tests across creatives, landing pages, audiences, bidding strategies, and funnels.\n\nWork closely with CRM, Product, BI, Design, and Content teams to maximize conversion throughout the player lifecycle.\n\nManage relationships with media partners, agencies, and technology vendors.\n\nMonitor industry trends and identify new growth opportunities before competitors.\n\nCompetitive Intelligence:\nOne of the core responsibilities of this role is competitive analysis and market intelligence. The successful candidate should be able to:\nDeconstruct competitor strategies.\n\nUnderstand where competitors acquire their traffic.\n\nAnalyze their acquisition funnels, landing pages, creatives, offers, bonuses, app strategies, messaging, and user journeys.\n\nIdentify what is working, why it works, and where opportunities exist.\n\nBuild superior acquisition strategies based on these insights rather than simply copying competitors.\n\nContinuously monitor competitor activity and recommend actionable improvements.\n\nWhat We Offer\nOpportunity to work in a fast-growing international iGaming company.\n\nCollaborative and dynamic working environment.\n\nCareer growth and professional development opportunities.\n\nCompetitive salary and attractive benefits package.\n\nThe chance to make a direct impact on player engagement, retention, and business performance.","description_format":"text","description_chars":3607,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Professional development"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports","Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-09-11T18:59:37Z"}],"liveness":{"score":31,"band":"fade","label":"Fading","p_open":1,"p_active":0.56,"p_room":0.55,"age_days":33,"expected_fill_days":24,"reasons":["conf:10","win:tail"],"computed_at":"2026-09-24T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/theopentag-senior-growth-marketing-manager-10bet","json_url":"https://alion.io/job/theopentag-senior-growth-marketing-manager-10bet.json","meta":{"generated_at":"2026-09-24T12:08:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}