{"id":1931736,"url":"https://alion.io/job/theori-senior-performance-growth-marketer","title":"Senior Performance / Growth Marketer","company":{"id":445273,"name":"Theori","domain":"theori.io","url":"https://alion.io/company/theori","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Austin, United States"],"countries":["US"],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":97000,"max_usd":182000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1177},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Reddit","optional":false},{"name":"SQL","optional":false},{"name":"Webflow","optional":false}],"status":"live","first_seen_at":"2026-10-05T20:44:32Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-21T13:03:24Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Senior Performance / Growth Marketer\nLocation: Remote (US/CAN),\n\nType: Full-time\n\nExperience: 6+ years\n\nSummary\nTheori is a global leader in offensive security, founded by the world's most elite hackers. With a decade of unparalleled technical expertise, we're revolutionizing the cybersecurity paradigm with Xint, our AI-native AppSec platform spanning Xint Web (autonomous web app penetration testing) and Xint Code (AI-powered code security). Xint has been featured in The Verge, is in production with customers like Samsung Electronics, and is being adopted by security teams who want hacker-grade testing without hiring an army of pentesters.\nWe're hiring a Senior Performance / Growth Marketer to own the execution of Xint's paid campaigns, the HubSpot system behind them, and the Xint website. You'll build, launch and optimize campaigns across paid channels, own the website they drive traffic to, and connect every click to pipeline in HubSpot.\nThis is a hands-on role. You won't hand briefs to an agency, you'll be in the ad accounts and the CRM every day. You'll work closely with product marketing, sales and leadership to turn Xint's positioning into campaigns that reach security buyers and convert them into qualified meetings.\nKey Responsibilities\nOwn paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting: audiences, targeting, budgets, bidding, creative trafficking, UTMs and conversion tracking.\n\nTest new paid channels, including Reddit, G2, and security-focused publishers and newsletters, and scale what returns.\n\nRun structured A/B tests on audiences, offers, copy and landing pages, document the results, and retire what does not work.\n\nOwn HubSpot Marketing Hub as Xint's analyst and power user: lead capture, forms, landing pages, lists, segments and nurture workflows.\n\nOwn lead scoring, lifecycle stages, lead routing and the MQL-to-SQL handoff with Sales, and keep CRM data clean through properties, deduplication, enrichment and governance.\n\nOwn the Xint website: page updates, new pages, navigation, the demo request path, and fast on-brand landing pages for campaigns, launches and events.\n\nRun conversion rate optimization against demo requests, and own technical and on-page SEO, site speed, GA4 and Google Tag Manager.\n\nBuild HubSpot dashboards and attribution reporting that tie spend to pipeline and revenue, and report monthly with a clear call on what to scale, fix or cut.\n\nRequirements\n6+ years in performance, growth, or demand gen marketing, with at least 4 in B2B SaaS.\n\nDirect, hands-on management of paid budgets, including LinkedIn Ads and Google Ads, with results you can walk us through.\n\nExpert-level HubSpot: you've built workflows and lead scoring from scratch and set up attribution reporting.\n\nHands-on Webflow expertise, including CMS collections, components and publishing workflow, with a record of owning a B2B company website.\n\nWorking knowledge of SEO, GA4 and Google Tag Manager, plus conversion tracking, UTMs, pixels and ad platform integrations.\n\nComfort with data: you build your own reports, read a funnel, and make budget calls from the numbers.\n\nA testing mindset, with a record of experiments that moved conversion rate, cost per opportunity or pipeline.\n\nExperience marketing to technical or senior buyers, where long cycles and buying committees are the norm, and clear written communication across marketing, sales and leadership.\n\nNice to Have\nExperience marketing cybersecurity, DevSecOps or developer-adjacent products to CISOs and security teams.\n\nWhat We Offer\nCompensation & Benefits\nCompetitive salary + equity\n\nHealth, dental, and vision insurance\n\nGenerous PTO policy\n\nRemote work\n\nLaptop + home office stipend\n\n401(k) match\n\nWhy Join Theori?\nCutting-edge product: AI-driven security tools that protect real systems\n\nSmart team: Collaborate with world-class engineers and security researchers\n\nGrowth stage: Join early and help define the culture of our North American team\n\nReal impact: Shape how AI transforms cybersecurity\n\nHiring Process\n30-min intro call with the Hiring Manager\n\n45-min role and experience deep dive\n\n30-min conversation with a Xint product or product marketing partner\n\nFinal conversation with founders / executive leadership\n\nOffer","description_format":"text","description_chars":4285,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Home office","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Canada","iso":"CA","kind":"country"},{"name":"Austin","iso":null,"kind":"city"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Security","Cybersecurity 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