{"id":270100,"url":"https://alion.io/job/thera-marketing-lead","title":"Marketing Lead","company":{"id":19505,"name":"Thera","domain":"getthera.com","url":"https://alion.io/company/thera","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Work at a Startup","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":80000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-09-05T12:43:54Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-11-10T02:15:19Z","board_verified":true,"closed_at":null,"days_open":65,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":65},"description":"Marketing Lead, Thera (NYC, in-person)\nThera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.\nWe're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.\nYou'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.\nNYC, 5 days/week\nWhy we started Thera\nOur founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.\nBacked by YC, 10X Founders, Zillionize, and Amino Capital.\nWhat you'll own\nTop of funnel demand generation\n\nPaid ads across search, social, and new channels\n\nIn-person events, field marketing, and partnerships\n\nProduct launches and new product storytelling\n\nBrand voice, messaging, and positioning\n\nCreative experiments including stunts and viral moments\n\nMarketing attribution and pipeline influence\n\nWhat success looks like\nConsistent inbound leads that convert\n\nClear link between marketing and pipeline\n\nEvents that drive real conversations, not just swag\n\nFast launches with real customer pull\n\nA brand people recognize and talk about\n\nAbout you\n4 to 7+ years in marketing, ideally at fast-moving startups\n\nHands-on operator who can run paid ads, write copy, and ship campaigns yourself\n\nStrong storyteller with a sharp instinct for brand voice\n\nComfortable owning experiments end-to-end\n\nBias toward action, speed, and high standards\n\nNot a fit if\nYou want a pure management role or need a big team to operate\n\nYou avoid ambiguity or measurable outcomes\n\nYou're not willing to be in-person in NYC\n\nWhy Thera\nRoom to experiment and move fast\n\nDirect ownership of outcomes\n\nA product people actually like\n\nSupport for creative risks that work\n\nRead more about our cultural principles: https://www.getthera.com/principles","description_format":"text","description_chars":2145,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Software & Embedded Finance","Payroll Services"],"lifecycle":[{"event":"open","at":"2026-09-05T12:43:54Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.5,"p_room":0.28,"age_days":65,"expected_fill_days":31,"reasons":["conf:4","win:tail","crowd:"],"computed_at":"2026-11-10T06:52:35Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":false},"html_url":"https://alion.io/job/thera-marketing-lead","json_url":"https://alion.io/job/thera-marketing-lead.json","meta":{"generated_at":"2026-11-10T07:05:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16475,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":19505},"rest":"https://alion.io/mcp/rest/get_company?id=19505"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthera-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthera-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthera-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/thera-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthera-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":270100}},{"tool":"search_jobs","arguments":{"company":"getthera.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":270100},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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