{"id":2183127,"url":"https://alion.io/job/thinknsa-com-marketing-manager-electric-utility-division","title":"Marketing Manager, Electric Utility Division","company":{"id":2885131,"name":"ThinkNSA.com","domain":"thinknsa.com","url":"https://alion.io/company/thinknsa","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cleveland, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-09T04:00:00Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-20T23:15:02Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"Reports To: Senior Director, Marketing\nDivision: Electric Utility\nDirect Reports: none\nLocation: Cleveland, OH\nFLSA Status: Exempt \nEmployment Type: Full time\nSalary Range: $100k-$120k\nPosition Overview: \nThe Marketing Manager, Electric Utility Division recommends and leads Marketing strategies, plans, and initiatives for one of NSA’s three divisions: Electric Utility\nReporting to the Senior Director of Marketing, this position serves as the primary Marketing contact for the assigned division and works closely with the Division Leader, Sales, Product Management, and other divisional stakeholders.\nThe Manager develops recommendations regarding the division’s Marketing strategy, brand positioning, annual plan, priorities, programs, and resource needs. Recommendations are reviewed and approved by the Senior Director of Marketing in alignment with the Division Leader and EVP of Commercial Operations.\nFollowing approval, the Manager leads divisional planning and coordinates execution by leveraging the centralized Functional Marketing teams that report to the Senior Director of Marketing:\nProduct & Content Management\nSales & Channel Enablement\nDemand Generation\nEcommerce & Digital Experience\nThe Manager does not directly manage these Functional Marketing teams. The role defines divisional needs, prepares clear briefs, coordinates stakeholders, monitors progress, and recommends adjustments to the Senior Director of Marketing.\nThis position requires strong Marketing judgment, knowledge of the assigned division, cross-functional coordination, and the ability to turn business priorities into practical Marketing recommendations and initiatives.\n\nEssential Job Functions:\nDivisional Marketing Recommendations\nDevelop recommendations for the division’s Marketing strategy based on approved business priorities, customer needs, market conditions, product plans, and commercial objectives.\nProvide Marketing perspective during divisional planning, business reviews, product discussions, and commercial initiatives.\nDevelop a working understanding of the division’s markets, customers, end users, applications, products, channels, competitors, regulations, and buying processes.\nIdentify Marketing opportunities, customer needs, competitive issues, and potential program requirements.\nTranslate approved divisional priorities into Marketing initiatives, briefs, schedules, and resource requests.\nRecommend adjustments when business priorities, market conditions, customer needs, or available resources change.\nBrand Strategy, Positioning, and Activation\nDevelop brand-strategy and positioning recommendations in partnership with the Division Leader and Senior Director of Marketing.\nProvide customer, market, product, channel, and competitive information to support brand decisions.\nTranslate approved brand direction into requirements for campaigns, content, sales tools, digital experiences, events, and channel programs.\nWork with Product & Content Management to develop messaging and materials consistent with approved brand standards.\nMonitor customer feedback, competitive positioning, and market response and recommend updates when appropriate.\nSupport acquisition integration, brand transitions, and other portfolio initiatives affecting the division.\nAnnual Marketing Planning\nPrepare the recommended annual Marketing plan for the assigned division.\nConsult with the Division Leader, Sales, Product Management, Functional Marketing Leaders, and other stakeholders regarding priorities and requirements.\nMaintain the approved divisional Marketing calendar and coordinate required inputs and decisions.\nMonitor progress against the plan and recommend changes when needed.\nFunctional Marketing Coordination\nLeverage the centralized Functional Marketing teams to support approved divisional priorities.\nDevelop clear briefs that define the business need, target audience, objectives, requested deliverables, timing, stakeholders, and measures of success.\nProvide the divisional context, subject-matter access, feedback, and approvals needed by the Functional Marketing teams.\nMaintain visibility into project timing, dependencies, open decisions, and risks.\nSupport reuse of enterprise capabilities, standards, platforms, and processes while clearly communicating legitimate divisional requirements.\nProduct & Content Management Partnership\nRecommend divisional priorities for product positioning, value propositions, messaging, product information, technical content, sales materials, catalogs, photography, video, and digital assets.\nSupport product launches, product-line initiatives, commercialization programs, and lifecycle-management activities.\nIdentify content gaps based on customer questions, sales feedback, channel needs, digital performance, or product priorities.\nReview divisional content for business relevance, accuracy, and alignment with approved positioning.\nSales & Channel Enablement Partnership\nWork with Sales leadership and the Sales & Channel Enablement team to identify divisional enablement needs.\nRecommend tools, content, programs, training, presentations, playbooks, and channel resources that support approved sales priorities.\nDevelop requirements for distributor programs, co-op Marketing, promotions, customer communications, merchandising, and training.\nHelp coordinate divisional stakeholders required for program development, review, and adoption.\nGather feedback from sales teams and channel partners and recommend improvements.\nDemand Generation Partnership\nWork with the Demand Generation team to recommend audiences, campaigns, messages, offers, channels, and timing based on divisional priorities.\nProvide relevant customer, product, market, account, and competitive information for campaign development.\nCoordinate with Sales and Sales Operations regarding lead follow-up, account engagement, and reporting expectations.\nReview campaign performance with the Demand Generation team and recommend adjustments.\nEnsure divisional stakeholders understand campaign timing, responsibilities, and follow-up requirements.\n\nEcommerce & Digital Experience Partnership\nRecommend divisional priorities for websites, ecommerce, product discovery, distributor tools, portals, digital content, and customer self-service.\nProvide business requirements and divisional context to the Ecommerce & Digital Experience team.\nIdentify opportunities to improve navigation, search, product findability, content access, lead generation, and digital customer journeys.\nProvide input into the enterprise digital roadmap through the Senior Director of Marketing and Functional Marketing Leader.\nMarket and Customer Insights\nGather information from customers, distributors, end users, Sales, Product Management, industry sources, digital behavior, campaign results, and competitive activity.\nIdentify customer needs, market trends, competitive developments, regulatory considerations, and changes in buying behavior.\nHelp define priority audiences, segments, applications, and use cases.\nProduct Launches and Commercialization\nRecommend the Marketing approach for divisional product launches and major commercialization initiatives.\nCoordinate with Product Management, Sales, Operations, Customer Experience, and Functional Marketing teams to prepare launch plans.\nDefine proposed audiences, positioning, messaging, content, sales tools, campaigns, training, digital requirements, timing, and measures.\nSubmit significant launch plans to the Senior Director of Marketing for review and approval.\nCoordinate the execution of approved Marketing activities and maintain visibility into readiness, dependencies, and open decisions.\nMonitor launch activity and recommend corrective actions when needed.\nSupport post-launch reviews and document lessons for future initiatives.\nEvents and Market Activation\nPrepare event objectives, target audiences, proposed investment, activation requirements, staffing needs, and follow-up expectations.\nSubmit significant event recommendations through the annual planning or approval process.\nCoordinate approved event activity with Sales, Functional Marketing teams, agencies, and divisional stakeholders.\nSupport pre-event promotion, on-site execution, lead handling, content use, and post-event follow-up and review.\nBudget and Resource Recommendations\nPrepare divisional Marketing budget recommendations in partnership with the Senior Director of Marketing, Division Leader, Functional Marketing Leaders, and Finance.\nDevelop the business rationale, expected benefits, timing, and resource requirements for proposed initiatives.\nIdentify potential budget pressures, savings opportunities, and changes in resource needs.\nSupport the use and tracking of distributor co-op funds, vendor support, and other available funding.\nPerformance and Reporting\nRecommend appropriate objectives and measures for divisional Marketing initiatives.\nWork with Functional Marketing teams, Sales Operations, and Finance to prepare divisional performance reports and dashboards\nPresent periodic updates to the Senior Director of Marketing and divisional stakeholders.\nMaintain appropriate records of approved plans, projects, budgets, and performance information.\nMarketing Technology and Artificial Intelligence\nUse approved Marketing technology, automation, analytics, and artificial-intelligence applications in accordance with NSA policies.\nIdentify practical applications that may improve research, analysis, planning, content workflows, productivity, or customer experience.\nMaintain appropriate human review of AI-supported work.\nProtect confidential, proprietary, customer, employee, and partner information.\nDo not use unapproved platforms for restricted or sensitive information.\nShare useful applications, process improvements, and identified risks with the Senior Director and Functional Marketing teams.\nAdditional Responsibilities\nPerform other Marketing, commercial, communication, or project responsibilities as assigned.\nSupport enterprise Marketing initiatives and cross-divisional programs when requested.\nParticipate in annual planning, acquisition integration, and organizational-change initiatives as appropriate.\nRepresent NSA professionally at selected customer meetings, distributor events, industry conferences, and trade shows.\nMaintain awareness of relevant industry, regulatory, customer, competitor, channel, technology, and Marketing developments.\nNon-Essential Job Functions:\nOther duties as assigned\nTraining: On the job\nEducation and Certifications\nBachelor’s degree in Marketing, Business Administration, Communications, Advertising, Digital Marketing, or a related field required.\nRelevant professional certifications are beneficial.\nExperience\n5 or more years of progressive Marketing, product Marketing, channel Marketing, commercial strategy, or related experience.\nExperience leading significant projects, programs, or cross-functional initiatives.\nExperience in a business-to-business, manufacturing, distribution, industrial, safety products, utility, military and government, or similarly complex environment strongly preferred.\nExperience developing Marketing recommendations and translating approved strategies into plans and programs.\nExperience working with Sales, Product Management, business-unit leaders, and centralized Marketing teams.\nExperience supporting product launches, channel programs, customer initiatives, campaigns, events, content, or digital programs.\nExperience preparing budgets, business cases, or performance reporting.\nExperience working within a matrixed, shared-services, multi-division, or multi-brand organization preferred.\nExperience with Marketing technology, analytics, automation, or modern artificial-intelligence applications.\n\nKey Competencies: Strong marketing and commercial judgment with the ability to translate customer, market, product, and channel needs into actionable strategies and programs. Demonstrates strategic thinking, business acumen, cross-functional lead...","description_format":"text","description_chars":13145,"description_truncated":true,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Workwear & Uniforms"],"lifecycle":[{"event":"open","at":"2026-10-09T15:25:29Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.849,"p_room":1,"age_days":11,"expected_fill_days":38,"reasons":["seen:10","win:early"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":120000,"is_top_pay":false},"html_url":"https://alion.io/job/thinknsa-com-marketing-manager-electric-utility-division","json_url":"https://alion.io/job/thinknsa-com-marketing-manager-electric-utility-division.json","meta":{"generated_at":"2026-10-21T01:05:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1717,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2885131},"rest":"https://alion.io/mcp/rest/get_company?id=2885131"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthinknsa-com-marketing-manager-electric-utility-division"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthinknsa-com-marketing-manager-electric-utility-division"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthinknsa-com-marketing-manager-electric-utility-division"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/thinknsa-com-marketing-manager-electric-utility-division\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthinknsa-com-marketing-manager-electric-utility-division"}]}