{"id":3338825,"url":"https://alion.io/job/thorne-performance-creative-social-specialist","title":"Performance Creative & Social Specialist","company":{"id":1769319,"name":"Thorne","domain":"thorne.com","url":"https://alion.io/company/thorne-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Pinpoint","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":80000,"max":95000,"currency":"USD","period":"year","gross":null,"usd_annual":95000},"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Reddit","optional":false},{"name":"YouTube","optional":false},{"name":"Canva","optional":true},{"name":"Figma","optional":true},{"name":"Meta Ads","optional":true},{"name":"TikTok Ads","optional":true}],"status":"live","first_seen_at":"2026-10-26T14:48:40Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-30T13:59:40Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.\n\nThe Performance Creative & Social Specialist plays an important role in growing Thorne's paid and organic social media programs through data-informed creative development, content execution, and performance analysis. Positioned at the intersection of social media, creative strategy, and performance marketing, this role helps ensure Thorne's digital channels are consistently supported by fresh, engaging, and high-performing content.\n\nWorking closely with the Growth, Creative, and Partnerships & Influencer Marketing teams, the Performance Creative & Social Specialist supports the development of paid social creative, contributes to organic social media planning, and translates campaign performance insights into actionable creative opportunities. This position helps connect creative strategy with measurable business outcomes by identifying successful content approaches, supporting structured creative testing, and continuously refining messaging and creative concepts.\nThe ideal candidate is a digitally savvy, highly organized, and creatively curious marketing professional with a strong understanding of social media platforms, emerging content trends, and performance-driven marketing. This individual combines compelling copywriting and creative thinking with analytical curiosity, strong project management skills, and an eagerness to understand how creative decisions influence engagement, conversion, and business growth.\n\nThis position offers the opportunity to contribute across both paid and organic social channels while developing expertise in creative testing, performance marketing, content strategy, and cross-functional campaign execution.\nRESPONSIBILITIES\nPaid Social Creative Development & Execution\nSupport the development and execution of paid social creative assets across Meta, TikTok, YouTube, Reddit, and other emerging digital platforms.\nDevelop and adapt advertising copy, messaging variations, hooks, headlines, and creative concepts aligned with campaign objectives and target audiences.\nSupport the development and maintenance of a creative testing roadmap to ensure a consistent pipeline of new concepts, formats, messaging angles, and content variations.\nAssist in creating clear, actionable creative briefs that communicate campaign objectives, audience insights, key messages, creative requirements, and testing priorities.\nPartner closely with the Growth team to understand which creative assets drive results and identify opportunities for optimization and future testing.\nEvaluate high-performing and underperforming creative to identify trends, patterns, insights, and opportunities for new concepts or iterations.\nUpload, organize, and maintain creative assets within advertising platforms, ensuring accurate labeling, documentation, and alignment with campaign timelines and testing plans.\nManage creative asset libraries, testing trackers, and campaign documentation to support efficient execution, reporting, and knowledge sharing.\nServe as a key connection between Creative and Growth teams, translating campaign goals and performance insights into actionable creative feedback, briefs, and testing opportunities.\nCollaborate with the Partnerships & Influencer Marketing team to communicate content needs, creative performance insights, and refresh opportunities.\nSupport the ongoing development and optimization of creator-generated content for paid social testing and campaign performance.\nOrganic Social Media & Content Support\nSupport the planning, coordination, scheduling, and publishing of organic content across Thorne's owned social media channels.\nCollaborate with internal marketing partners to ensure organic social content aligns with brand messaging, campaign priorities, and broader marketing objectives.\nHelp maintain organized content calendars and coordinate creative assets, copy, and publishing timelines.\nSupport community engagement and social listening initiatives as needed.\nMonitor emerging platform features, content formats, audience behaviors, and social media trends to identify opportunities for relevant content.\nContribute ideas for engaging organic content, social storytelling, and platform-specific creative approaches.\nParticipate in occasional travel to support social media content capture, brand events, creator partnerships, and other marketing initiatives.\nCreative Strategy, Research & Insights\nConduct ongoing research into customer behaviors, competitor activities, industry trends, emerging platforms, and evolving social media formats.\nMaintain an organized library of creative inspiration, competitor examples, successful campaigns, and high-performing content concepts.\nContribute ideas for new creative angles, messaging frameworks, content series, advertising hooks, and campaign concepts.\nTranslate creative performance data into actionable recommendations that improve engagement, conversion, and overall creative effectiveness.\nIdentify opportunities to adapt successful creative concepts across platforms, audiences, and campaign objectives.\nCollaborate with Growth and Creative partners to connect audience insights and campaign learnings with future creative development.\nSupport the creation of repeatable processes for creative testing, performance analysis, optimization, and knowledge sharing.\nLeverage AI and emerging marketing technologies to enhance creative ideation, research, content development, and workflow efficiency.\nPerformance Reporting & Analysis\nMonitor and evaluate key creative performance metrics, including engagement rate, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).\nAssist in developing weekly and monthly creative performance reports highlighting trends, learnings, and optimization opportunities.\nAnalyze creative performance across paid social platforms to identify successful messaging, formats, hooks, and content approaches.\nPartner with the Growth team to understand how creative performance contributes to broader marketing and business objectives.\nHelp maintain accurate creative testing documentation, performance trackers, and campaign reporting materials.\nTranslate analytical findings into clear, practical recommendations for future creative development and testing.\nSupport continuous improvement of creative reporting processes and the communication of performance insights across marketing teams.\nCross-Functional Collaboration & Marketing Execution\nCollaborate with Growth, Creative, Digital and Social Media, and Partnerships & Influencer Marketing teams to support integrated marketing initiatives.Coordinate creative requirements, asset development, content delivery, and campaign timelines across internal stakeholders.\n\nCommunicate project updates, creative feedback, performance insights, and potential execution challenges clearly and proactively.\nManage multiple creative requests, content initiatives, and testing priorities while maintaining accuracy and meeting established deadlines.\nSupport efficient workflows between creative development, campaign execution, performance analysis, and optimization.\nIdentify opportunities to improve creative production processes, team collaboration, and content organization.\nStay informed about emerging digital marketing tools, social media trends, and creative best practices.\nWHAT YOU NEED\nEducation & Experience\nBachelor's degree in Marketing, Communications, Advertising, Business, or a related field, or equivalent experience.\n1-3 years of experience in social media, digital marketing, content creation, creative strategy, or a related field. Relevant internship experience is welcome.\nStrong understanding of major social media platforms, including their content formats, audience behaviors, and creative best practices.\nExcellent written communication and copywriting skills, with the ability to develop engaging, audience-focused messaging.\nStrong organizational and project management skills, including the ability to manage multiple priorities and deadlines.\nFamiliarity with social media analytics, digital marketing performance metrics, and data-informed content optimization.\nAn AI-native mindset, with a willingness to explore and leverage emerging AI tools to improve creative development, research, and marketing workflows.\n Preferred Qualifications\nExperience developing organic social media content or paid social advertising creative.\nFamiliarity with Meta Ads Manager and TikTok Ads Manager.\nExperience using creative and content development tools such as Canva, CapCut, Figma, or similar platforms.\nExperience working with influencer marketing, creator partnerships, or user-generated content (UGC).\nBasic understanding of paid social creative testing methodologies, including testing messaging, formats, hooks, and creative variations.\nExperience analyzing creative performance and applying insights to future content or campaign development.\nTechnical KnowledgeStrong working knowledge of major social media platforms, including Meta, TikTok, YouTube, Reddit, and emerging channels.\nStrong working knowledge of major social media platforms, including Meta, TikTok, YouTube, Reddit, and emerging channels. \nUnderstanding of paid and organic social media content formats, creative requirements, and platform-specific best practices.\nAbility to develop effective advertising copy, hooks, headlines, messaging variations, and creative concepts.\nFamiliarity with creative testing principles and the relationship between advertising creative and campaign performance.\nUnderstanding of key digital marketing metrics, including engagement rate, CTR, conversion rate, CPA, and ROAS.\nAbility to interpret basic social media and advertising performance data to identify trends and optimization opportunities.\nFamiliarity with social media publishing, scheduling, asset management, and content planning workflows.\nAbility to organize creative asset libraries, testing roadmaps, campaign trackers, and performance documentation.\nFamiliarity with digital creative tools and advertising platforms, including Meta Ads Manager, TikTok Ads Manager, Canva, CapCut, or Figma, preferred.\nAbility to leverage AI-powered tools for creative ideation, research, copy development, content optimization, and workflow efficiency.\nUnderstanding of influencer, creator, and user-generated content within paid and organic social media programs.\nCore Competencies\nCreative Thinking: Develops engaging content ideas, messaging approaches, and creative concepts that align with audience interests and campaign objectives.\nPerformance Mindset: Demonstrates curiosity about how creative decisions influence engagement, conversion, and broader marketing outcomes.\nAnalytical Thinking: Interprets creative performance data and identifies meaningful insights and opportunities for optimization.\nCopywriting & Communication: Communicates ideas clearly and creates compelling, audience-focused messaging across digital platforms.\nOrganization & Project Management: Effectively manages creative assets, testing trackers, content calendars, and multiple competing deadlines.\nAttention to Detail: Maintains accuracy and consistency across creative assets, campaign documentation, reporting, and content execution.\nCross-Functional Collaboration: Builds productive working relationships with Growth, Creative, Digital Marketing, and Partnerships teams.\nAdaptability: Responds effectively to evolving platform trends, campaign priorities, creative feedback, and emerging 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