{"id":497179,"url":"https://alion.io/job/thrivecart-crm-manager","title":"CRM Manager","company":{"id":424594,"name":"ThriveCart","domain":"thrivecart.dev","url":"https://alion.io/company/thrivecart","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"contractor","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":122000,"period":"year","method":"role_country_seniority_unknown","sample_n":552},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"Salesforce","optional":true},{"name":"Shopify","optional":true}],"status":"live","first_seen_at":"2026-09-03T18:30:24Z","employer_posted_date":null,"last_verified_at":"2026-09-03T18:30:24Z","board_verified":false,"closed_at":null,"days_open":59,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":59},"description":"About ThriveCart:\nThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.\nWe integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.\nLocation:\nHybrid - UK (up to 3 days a week)\nJob Overview:\nWe're looking for an experienced, strategic CRM Manager to lead the next phase of our customer lifecycle and email marketing strategy. As CRM becomes increasingly central to how we engage, retain, and grow our customer base, you'll own the development of a sophisticated strategy that moves beyond campaign-based email to data-driven customer journeys across the full lifecycle.\nYou'll shape how we communicate with customers from onboarding and activation through engagement, retention, renewal, and win-back - using segmentation, automation, and experimentation to ensure the right message reaches the right customer at the right moment. Retention and churn reduction are a particular focus.\nThis is a chance to build and evolve a high-impact CRM function, combining strategic thinking with hands-on execution.\nTasks\nWhat Your Work Will Entail:\nOwn and develop the CRM and lifecycle marketing strategy, with a focus on engagement, retention, and churn reduction.\nBuild and optimize customer journeys across onboarding, activation, engagement, conversion, retention, renewal, and win-back.\nEvolve email as a strategic communication channel, keeping messaging aligned with the business and customer lifecycle.\nCreate customer segments based on behavior, lifecycle stage, product usage, subscription status, and other signals.\nDesign automated lifecycle programs and triggered communications that drive activation, adoption, and retention.\nPartner with Product, Marketing, Customer Success, and Data to deliver a cohesive customer experience.\nRun a structured testing program across messaging, cadence, timing, segmentation, offers, and journeys.\nUse customer and product data to identify churn signals and opportunities for targeted communication.\nDefine and track CRM metrics: activation, engagement, conversion, retention, churn, reactivation, and customer lifetime value.\nBuild reporting that connects CRM activity to measurable business outcomes.\nImprove CRM processes, technology, automation, and data capabilities to support growth.\nEnsure customer communications meet privacy, consent, and data protection requirements, including GDPR.\nRequirements\nWhat You Bring To This Role:\nSignificant experience in CRM, lifecycle, or retention marketing, ideally within a SaaS or subscription business.\nTrack record of building CRM strategy - not just executing email campaigns.\nStrong understanding of subscription lifecycles and CRM's role in retention and churn reduction.\nExperience building automated journeys, behavioral triggers, and customer segmentation.\nStrong grasp of email strategy: deliverability, personalization, experimentation, and optimization.\nComfortable using customer, behavioral, and product data to inform decisions.\nExperience with CRM, marketing automation, and customer engagement platforms.\nStrong analytical skills, with the ability to turn performance data into actionable recommendations.\nExperience collaborating across Product, Customer Success, Marketing, and Data.\nCommercial mindset - understands how CRM drives retention, lifetime value, and growth.\nStrong knowledge of GDPR and best practices for customer communications in the UK and Europe.\nExcellent communication, project management, and stakeholder management skills.\nNice to Have\nExperience in a SaaS or technology company operating a recurring subscription model.\nExperience evolving CRM strategy during a transition to or expansion of subscription-based offerings.\nExperience with product-led growth, customer activation, or usage-based lifecycle marketing.\nExperience designing churn-prevention and win-back strategies.\nFamiliarity with CRM platforms and data ecosystems that enable advanced segmentation, personalization, and automation.\nExperience helping build or mature a CRM/lifecycle function as a company scales.\nWhat Success Looks Like\nYou'll turn CRM into a strategic growth and retention channel - building a clear lifecycle strategy, more sophisticated segmentation and automation, more relevant customer communications, and measurable programs that increase engagement, strengthen retention, and reduce churn.\nMost importantly, you'll help define the next era of customer communication for the business: a CRM approach that is scalable, data-driven, customer-centric, and closely connected to commercial outcomes.\nLearn More About ThriveCart:\nOur Values are:\nCommit to Excellence\nFind a Way\nHelp Each Other\nKeep Growing\nData First\nOur team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we’re just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.","description_format":"text","description_chars":5610,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-07T06:42:54Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":0.4,"p_active":0.442,"p_room":0.35,"age_days":58,"expected_fill_days":20,"reasons":["seen:58","win:tail"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/thrivecart-crm-manager","json_url":"https://alion.io/job/thrivecart-crm-manager.json","meta":{"generated_at":"2026-11-01T23:41:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":36112,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":424594},"rest":"https://alion.io/mcp/rest/get_company?id=424594"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fthrivecart-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fthrivecart-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fthrivecart-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/thrivecart-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fthrivecart-crm-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":497179}},{"tool":"search_jobs","arguments":{"company":"thrivecart.dev","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":497179},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}