{"id":1170857,"url":"https://alion.io/job/tickmill-seo-manager-china-market","title":"SEO Manager (China Market)","company":{"id":56893,"name":"Tickmill","domain":"tickmill.com","url":"https://alion.io/company/tickmill","size_band":"201-500","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"A","score":87,"open_postings":30,"ghost_share":0.133,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":92,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Ahrefs","optional":false},{"name":"JavaScript","optional":false},{"name":"Semrush","optional":false}],"status":"live","first_seen_at":"2026-09-24T07:17:04Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-25T00:47:56Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Are you looking for the next professional opportunity, that will challenge you and advance your career? Join our team now!\nAbout Tickmill.\nTickmill is an award-winning, multi-regulated broker offering access to a broad range of asset classes, including CFDs on Forex, Stocks, Indices, Commodities, Cryptocurrencies, and Bonds, as well as Exchange Traded Derivatives like Futures & Options).\nFounded in 2014, the Tickmill Group employs over 330 professionals across offices in London, Cyprus, Poland, Estonia, Seychelles and several other locations worldwide.\nOur culture is built on trust, transparency, and high standards. We bring together ambitious professionals who are looking for an environment that supports them to dominate in their fields.\nOur diverse, multilingual teams are focused on innovation, delivering bold excellence, and raising the bar wherever we can.\nWe offer competitive benefits packages, frequent team initiatives, and opportunities for professional growth.\nJoin the Tigers!\nAbout the role:\nAs the SEO Manager (China Market), you will be responsible for driving Tickmill's organic growth strategy across Mainland China and Chinese-speaking audiences globally. You will develop and execute localized SEO initiatives tailored to the Chinese digital ecosystem, enhancing our visibility across leading search engines such as Baidu, Sogou, Shenma, and Qihoo 360, while leveraging platforms including WeChat, Zhihu, Toutiao, and Xiaohongshu to strengthen brand authority and generate qualified traffic.\nWorking closely with Marketing, Content, Development, Product, and Compliance teams, you will optimize website performance, improve organic rankings, identify new growth opportunities, and ensure all SEO activities align with local market requirements and industry regulations.\nWhat does the role look like?\nDevelop and execute comprehensive SEO strategies tailored for Baidu and other major Chinese search engines to drive organic traffic growth and brand visibility.\nOptimize website architecture, metadata, content structure, internal linking, and on-page elements in accordance with Chinese search engine ranking factors and best practices.\nConduct in-depth keyword research focused on Forex, CFDs, trading, and financial services to identify high-intent traffic opportunities.\nCollaborate with developers to improve technical SEO performance, including site speed, mobile responsiveness, crawlability, indexing, and compliance with local web requirements.\nPartner with the Content team to create and optimize localized educational, trading, and promotional content designed for Chinese-speaking audiences.\nBuild and maintain a high-quality backlink profile through outreach initiatives, financial portals, local media, industry directories, forums, and PR opportunities.\nLeverage platforms such as WeChat, Zhihu, Toutiao, and Xiaohongshu to strengthen organic visibility, audience engagement, and brand authority.\nMonitor SEO performance using tools such as Baidu Tongji, Baidu Webmaster Tools, Google Analytics, Ahrefs, Semrush, and other relevant platforms.\nConduct regular competitor analysis to identify market trends, benchmark performance, uncover traffic gaps, and recommend strategic improvements.\nStay up to date with changes in Chinese search engine algorithms, digital marketing trends, and Forex/CFD regulatory requirements to ensure all activities remain compliant and effective.\nPrepare regular performance reports and provide actionable recommendations to stakeholders based on SEO insights and business objectives.\nWork cross-functionally with Marketing, Product, Content, Development, and Compliance teams to continuously enhance the customer acquisition journey through organic channels.\nWhat do you need to succeed in this role?\nMinimum 2 years of hands-on SEO experience with a proven track record of managing successful campaigns targeting the Chinese market.\nStrong experience within the Forex, CFD, Fintech, Crypto, Online Trading, or wider Financial Services industry.\nDeep understanding of Chinese search engines, particularly Baidu, and familiarity with ranking algorithms and optimization best practices.\nStrong expertise in keyword research, technical SEO, on-page optimization, content strategy, and link building.\nHands-on experience using Baidu Webmaster Tools, Baidu Tongji, Ahrefs, Semrush, Dragon Metrics, or similar SEO platforms.\nGood understanding of HTML, CSS, JavaScript, website architecture, and search engine crawling and indexing processes.\nAbility to analyse large datasets, identify business opportunities, and translate insights into actionable SEO strategies.\nExperience working closely with developers, content creators, marketers, and other cross-functional stakeholders.\nStrong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment.\nExcellent analytical, communication, presentation, and stakeholder management skills.\nNative or bilingual proficiency in Simplified Chinese (written and spoken) and professional proficiency in English.\nWill be considered as a plus:\nExperience managing SEO strategies for regulated financial services brands targeting Chinese-speaking audiences.\nStrong knowledge of ICP requirements, CDN optimization, and website localization best practices for Mainland China.\nExperience optimizing content and visibility across WeChat, Zhihu, Xiaohongshu, Toutiao, or other Chinese ecosystem platforms.\nFamiliarity with Chinese financial regulations and compliance considerations related to Forex and CFD marketing activities.\nExperience identifying and scaling alternative organic acquisition channels beyond traditional search engines.\nPassion for digital marketing, innovation, and continuous learning within the SEO and trading industries.\nWhat to expect from our recruitment process:\nFirst interview with hiring managers or HR\nSecond interview with top management \nMake your next Career step and apply NOW!\nDue to the great number of applications we receive for each of our open vacancies, we are unable to respond on an individual 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