{"id":2264940,"url":"https://alion.io/job/tide-crm-manager-subscriptions","title":"CRM Manager – Subscriptions","company":{"id":1091,"name":"Tide","domain":"tide.co","url":"https://alion.io/company/tide","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":32,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sofia, Bulgaria","Bulgaria"],"countries":["BG"],"hiring_countries":["BG"],"hiring_countries_total":1,"salary":{"min":31600,"max":null,"currency":"EUR","period":"year","gross":true,"usd_annual":35413},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Jira","optional":false},{"name":"Looker","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-18T07:46:14Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-10-12T18:57:10Z","board_verified":true,"closed_at":null,"days_open":24,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":24},"description":"ABOUT TIDE\nAt Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.\nTide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.\nUsing advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.\nTide facts:\nTide is available for UK, Indian, German and French SMEs\nOver 2 million members across UK and India\nOver $300 million raised in funding\nOver 2,800 Tideans globally\nRecognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026\nWe have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg\nAbout the Team\nThis role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.\nOur mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.\nWhat We’re Looking For\nWe’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.\nYou understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.\nWhat You’ll Be Doing\nAs CRM Manager - Subscriptions, you will:\nLead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets\nProvide strategic guidance to senior CRM team members on best practices and emerging trends\nManage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment\nUse advanced data analytics to refine segmentation and personalize member communications\nImplement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value\nApply predictive modelling and behavioural analytics to proactively reduce churn\nCollaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals\nDrive cross-functional initiatives to enhance the customer experience and grow subscription revenue\nDevelop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy\nWhat Makes You a Great Fit\n3+ years of CRM experience, ideally within subscription-based businesses\nExperience with subscription billing systems and customer databases\nStrong background in CRM analytics, segmentation, and predictive modelling\nDeep knowledge of CRM and marketing automation technologies\nStrong project management and strategic thinking skills\nExcellent spoken and written English\nStrong stakeholder management and communication skills\nExperience with tools such as, Salesforce, GSuite, Looker and Jira\nA proactive problem-solver who thrives in dynamic environments\nOur Tech Stack\n(You don’t need to master all of these - but you should be excited to learn.)\nSalesforce Marketing Cloud\nSegment\nLooker\nJira\nWhat You’ll Get in Return\nAt Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.\nWith our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.\nIn addition, you’ll receive:\nSalary: €31,600.00 - €35,550.00 annual gross\n25 days of paid annual leave\n3 paid days for volunteering or learning & development\nExtended maternity and paternity leave\nPersonal L&D budget \nAdditional health and dental insurance\nMental wellbeing platform access\nFully covered Multisport card\nFood vouchers\nOffice snacks and refreshments\nWFH equipment allowance\nFlexible working arrangements\nSabbatical leave\nTIDE IS A PLACE FOR EVERYONE\nAt Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. \nWe are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.\nAt Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.\nDisclaimer\nIt has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:\nTide does not charge any fees at any stage of the recruitment process.\nAll official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.\nCommunication from Tide will only come from an official @tide.co email address.\nTide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.\nIf you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at \nYour safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.\nTide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.\nYour personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.","description_format":"text","description_chars":6916,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Annual leave","Dental insurance","Flexible schedule"],"hiring_locations":[{"name":"Bulgaria","iso":"BG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Digital Banks & Neobanks"],"lifecycle":[{"event":"open","at":"2026-10-11T06:18:55Z"}],"visa":[],"liveness":{"score":39,"band":"fade","label":"Fading","p_open":1,"p_active":0.522,"p_room":0.75,"age_days":23,"expected_fill_days":27,"reasons":["conf:0","stale_co","win:late"],"computed_at":"2026-10-12T06:55:09Z"},"pay":{"stated_usd_annual":35413,"is_top_pay":false},"html_url":"https://alion.io/job/tide-crm-manager-subscriptions","json_url":"https://alion.io/job/tide-crm-manager-subscriptions.json","meta":{"generated_at":"2026-10-12T20:49:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33925,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1091},"rest":"https://alion.io/mcp/rest/get_company?id=1091"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftide-crm-manager-subscriptions"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftide-crm-manager-subscriptions"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftide-crm-manager-subscriptions"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tide-crm-manager-subscriptions\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftide-crm-manager-subscriptions"}]}