{"id":1278826,"url":"https://alion.io/job/tiktok-business-intelligence-analyst-gbm","title":"Business Intelligence Analyst, GBM","company":{"id":47,"name":"TikTok","domain":"tiktok.com","url":"https://alion.io/company/tiktok","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Feishu","truth_index":{"grade":"B","score":83,"open_postings":3451,"ghost_share":0.196,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":99,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":96000,"max_usd":181000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":68},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Looker","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-07-14T00:04:47Z","employer_posted_date":"2026-09-26","last_verified_at":"2026-10-28T23:55:31Z","board_verified":true,"closed_at":null,"days_open":107,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":106},"description":"岗位职责 / Responsibilities\nAbout the Team\nGlobal Business Marketing (GBM) at TikTok is at an inflection point. As the business evolves from establishing its brand presence to driving measurable commercial growth, the way we analyse, interpret and act on marketing performance needs to evolve with it. This role sits at the heart of that shift.\nAbout the Role\nGBM Strategy & Operations exists to transform strategic ambition into operational reality. A core part of that is ensuring that every marketing initiative we run, across every hub sub-function and every region, is measured against what it actually delivers for the business, not just what it produced in activity terms.\nThis is the role that owns that capability. As the leading Analyst, Performance & Insights, you will be the connective layer between GBM's global and regional teams, the Business Analytics organisation, building the measurement governance, analytical infrastructure, and commercial intelligence that allows the business to track impact against our P0 priorities, with New Client Acquisition and Marketing ROI as the two primary lens.\nThis is an experienced, hands on, individual contributor role for someone who isn't afraid to get their hands dirty while owning the measurement backbone of a global marketing function, not just report against it. You will work at the intersection of data, commercial strategy, and cross-functional governance, and your output will directly inform executive decision-making and business planning. Examples of key outputs include adhoc executive-level analysis reports and QBRs. \nResponsibilities\nMeasurement Governance & Infrastructure\n- Own and operationalise GBM's measurement governance framework - the methodology, standards, and processes that define how marketing impact is tracked consistently across global hub teams and regional spokes\n- Design, govern, and continuously improve the performance dashboards and reporting infrastructure used across global and regional S&O\n- Set data governance standards and ensure data integrity and consistency across reporting sources\nCommercial Intelligence & P0 Priority Tracking\n- Lead the tracking and reporting of impact against GBM's P0 business priorities, with New Client Acquisition as the primary focus area\n- Produce executive-level analysis and QBR reporting that connects marketing execution to business outcomes, translating data into clear commercial narratives for leadership\n- Lead deep-dive root cause analysis when performance diverges from plan, and partner with regional teams to understand and act on those findings\nMarTech & Cross-Functional Partnership\n- Serve as the primary S&O interface with MarTech and the MSO organisation on data infrastructure, measurement tooling, and how commercial intelligence flows between teams\n- Partner with integrated marketing teams, including digital channels and events, on attribution and channel performance measurement, ensuring what is being tracked reflects real commercial impact\nRegional Alignment\n- Work closely with regional S&O leads to ensure a consistent measurement methodology is applied across all regions\n- Working with multiple regional stakeholders within the broader marketing team and business analytics team across different timezones and cultures\n任职要求 / Requirements\nMinimum Qualification(s)\n- Minimum 5+ years of experience in advanced analytics, business intelligence, or performance insights role\n- Proven ability to translate complex data into executive-ready narratives, comfortable presenting to and influencing leadership\n- Strong understanding of marketing ecosystems and how data flows between marketing, sales, and commercial operations, including familiarity with business analytics teams or equivalent commercial operations environments\n- Strong SQL skills, with the ability to independently explore, transform, and validate data. Proficiency in Python for advanced analysis. Experience with A/B testing and experimental design.\n- Proficiency in building visualizations and reports using tools like Looker, Tableau, or similar.\n- Commercially oriented, you think about marketing in terms of outcomes, not just outputs\nPreferred Qualification(s)\n- Experience in a marketing, media, or platform business\n- Highly organised and detail-oriented, you can manage multiple workstreams and deadlines without dropping the ball\n- Clear written and verbal communicator, able to present findings in a way that is easy to understand and act on\n- A bias toward simplification and action, not just strategising but being able to follow through with building systems and frameworks that make things clearer, not more complex\n- Genuine curiosity about business to business marketing and GTM impact\n- Exposure to or interest in B2B marketing environments or commercial go-to-market models\n- Familiarity with OKR frameworks, planning cycles or reporting processes\n- Some exposure to media attribution or marketing performance measurement, even at an introductory level\n- Experience or interest in working across multiple markets or cultures","description_format":"text","description_chars":5069,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment","Advertising","Social Commerce","Streaming & OTT Platforms"],"lifecycle":[{"event":"open","at":"2026-09-26T02:19:31Z"}],"visa":[],"liveness":{"score":35,"band":"fade","label":"Fading","p_open":1,"p_active":0.806,"p_room":0.44,"age_days":106,"expected_fill_days":99,"reasons":["conf:4","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/tiktok-business-intelligence-analyst-gbm","json_url":"https://alion.io/job/tiktok-business-intelligence-analyst-gbm.json","meta":{"generated_at":"2026-10-29T01:21:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1947,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":47},"rest":"https://alion.io/mcp/rest/get_company?id=47"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftiktok-business-intelligence-analyst-gbm"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftiktok-business-intelligence-analyst-gbm"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftiktok-business-intelligence-analyst-gbm"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tiktok-business-intelligence-analyst-gbm\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftiktok-business-intelligence-analyst-gbm"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1278826}},{"tool":"search_jobs","arguments":{"company":"tiktok.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1278826},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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