Campaign Manager - TikTok Commerce

岗位职责 / Responsibilities

About the Role

TikTok Commerce Creator Operations team is dedicated to building a healthy and thriving e-commerce creator ecosystem. Through creator acquisition and incubation, we aim to enhance creators' content production capabilities, unlock their monetization potential, and drive sustainable platform growth.

In this role, you will be responsible for creator acquisition, incubation, and growth in the Korean market. By leveraging insights into the local content landscape and creator ecosystem, you will develop tailored operational strategies to scale creator content supply and drive commerce growth.

Responsibilities

1. Understand and develop campaign strategies that serve as core lever towards the growth of the TikTok, be the key stakeholder to drive solid outcomes of campaign projects, from strategy through to execution, optimize efficiency and drive execution;

2. Assist in conceptualizing, developing and executing IP marketing campaigns, including but not limited to User IP, Creator IP and Brand IP (e.g. Super brand day) and other campaigns;

3. Analyze the competitors' brand IP and marketing campaigns and keep exploring the new brand IP mode;

4. Organize and coordinate cross-departmental resources to define and support business growth campaign activities;

5. Collaborate and coordinate across stakeholders, including working with category teams, user research, creator manager, and other cross functional teams for campaign creation and optimization;

6. Cooperate with the cross-team to amply the influence of brand IP among partners and users.

任职要求 / Requirements

Minimum Qualifications:

1. Education & Industry Experience: Bachelor's degree or above, with at least 2 years of experience in the e-commerce industry. Experience in cross-border e-commerce, international e-commerce, or content-driven commerce is preferred;

2. Communication & Cross-functional Collaboration: Excellent communication and coordination skills, with the ability to manage multiple projects simultaneously and collaborate effectively with cross-functional teams;

3, Language Proficiency: Strong written and verbal communication skills to effectively conduct business in English;

4. Campaign Planning & Execution: Proven experience in independently planning and executing marketing campaigns, particularly e-commerce campaigns;

5. Platform & Industry Knowledge: Familiarity with TikTok and other content-based platforms, or relevant experience in the e-commerce industry, is preferred;

6. External Stakeholder Management: Experience working with third-party partners, including managing creative agencies and maintaining relationships with brand partners.