{"id":1202643,"url":"https://alion.io/job/tinuiti-senior-manager-creative-strategy-2","title":"Senior Manager, Creative Strategy","company":{"id":3777,"name":"Tinuiti","domain":"tinuiti.com","url":"https://alion.io/company/tinuiti","size_band":"501-1000","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-24T21:48:52Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-24T21:48:52Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Who we are:\nTinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.\nWe’d love to hear from you if:\nResearch shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.\nHybrid Position 2-3 days in office\nAs Senior Manager, Creative Strategy, you will lead Creative Strategy across a larger or more complex client scope while managing and developing Creative Strategists. You will translate business goals, audience insights, cultural context, and performance learnings into stronger messaging, testing plans, creative briefs, CABs, and strategic recommendations. You will serve as a senior day-to-day Creative Strategy lead, provide quality control for strategist work, and help ensure Creative Strategy outputs are clear, rigorous, actionable, and integrated with Creative Studio, Media, Client Partnership, Analytics, and Communications Planning.\nWhat you'll be doing:\nClient-Centric\nDefine and oversee creative strategy for assigned clients and campaigns, ensuring alignment with business objectives, marketing goals, audience needs, and measurable outcomes.\nTranslate client business goals into actionable communication, messaging, and creative objectives that support both brand and performance priorities.\nBuild trusted relationships with client and internal stakeholders by bringing clear strategic rationale, strong recommendations, and practical creative direction.\nLead client presentations, pitch support, and strategic discussions within assigned scopes as the senior Creative Strategy lead.\nIdentify when client asks require deeper Creative Strategy involvement, different staffing, tighter scoping, or cross-functional escalation.\nProduct-Led\nApply and help improve Creative Strategy templates, processes, and frameworks, including briefs, CABs, audits, testing roadmaps, and performance synthesis.\nHelp build new approaches to creative strategy, including content and creative strategy synergies, AI-enabled performance creative, creative analytics, and platform-informed testing.\nPartner with Creative Studio to improve briefing, strategic handoff, review quality, and alignment from strategy to execution.\nSurface process and workflow opportunities that can improve delivery quality, reduce rework, and strengthen cross-functional collaboration.\nContribute to pitch materials, case studies, and examples that demonstrate Creative Strategy value.\nData & Measurement-Driven\nLeverage platform, channel, creative performance, and research data to refine creative strategy and improve performance over time.\nGuide the development of audience-specific testing plans and learning agendas across paid social, video, display, streaming TV, email, web, and related environments.\nInterpret campaign results and creative testing outcomes to identify what is working, why, and what should change next.\nEnsure strategist recommendations connect to client KPIs, hypotheses, and measurable learning rather than only summarizing performance.\nCoach direct reports on how to move from observations to sharper strategic conclusions.\nThe Tinuiti Way\nPartner closely with Creative Studio, Media Planning, Client Partnership, Analytics, and Communications Planning to ensure Creative Strategy is integrated into broader campaign planning and execution.\nReview creative concepts and strategic outputs to ensure consistency with brand standards, channel best practices, audience strategy, and client objectives.\nHelp distinguish between Creative Strategy ownership, Studio execution, tactical asset QA, performance reporting, and channel-team responsibilities.\nStay ahead of creative, cultural, platform, and AI trends and translate them into practical opportunities for client work.\nRaise the quality and consistency of Creative Strategy outputs across assigned clients.\nOwner Mindset\nTake accountability for the quality, timeliness, clarity, and strategic usefulness of the team’s outputs.\nProactively identify gaps in scope, staffing, process, or client expectations and recommend solutions.\nBalance hands-on strategic leadership with the need to coach, review, and develop the team.\nEncourage experimentation and innovation in creative testing, messaging approaches, and strategic thinking.\nCreate clarity in ambiguous situations and help the team focus on the work Creative Strategy is best positioned to own.\nPeople Leader\nManage and develop Creative Strategists and Senior Creative Strategists, providing clear direction, feedback, and development support.\nMaintain accountability for the quality and strategic soundness of work produced by direct reports before it reaches clients or senior stakeholders.\nCoach team members on insight development, storytelling, testing logic, client communication, and cross-functional collaboration.\nSupport hiring, onboarding, performance feedback, and career development in partnership with more senior Creative Strategy leaders.\nFoster an inclusive, people-first team culture rooted in curiosity, accountability, experimentation, and high standards.\nWays of working and values\nGreatness attracts Greatness: Raise the quality of strategic creative thinking, seek feedback, and stay open to new ideas, tools, and AI-enabled ways of working.\nClients grow, we grow: Anchor creative strategy in business outcomes, audience understanding, and measurable learning.\nCulture of ownership: Improve continuously, move with urgency, and hold yourself and your team accountable for stronger strategic outputs.\nProfessional & Technical Qualifications\n7-10+ years of experience in creative strategy, marketing, brand strategy, advertising, or a related field.\n3+ years of people management, mentoring, or formal team leadership experience.\nStrong experience developing campaign strategy, messaging recommendations, creative briefs, testing roadmaps, and performance-informed creative recommendations.\nAt least 3 years of client relationship experience, collaborating with in-house or agency creative teams through strategy, ideation, production, and review.\nProficiency analyzing data from platforms such as Meta, TikTok, Snapchat, YouTube, and similar environments to inform creative strategy.\nFamiliarity with email, web, display, streaming, social, commerce, and related channels, with a focus on innovation and optimization.\nStrong understanding of A/B and multivariate testing methodologies.\nDemonstrated ability to use AI tools to improve personal and team effectiveness, with strong judgment in validating outputs and handling sensitive data.\nExcellent client-facing communication and presentation skills, including senior stakeholder presentations.\nBonus: Agency experience and/or category experience in health and wellness, beauty, ecommerce, retail, apparel, home services, or financial services.\nThe hiring salary range for this role is $120,000 - $140,000 plus a discretionary performance bonus.\nHiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.\nFLSA Classification: ExemptWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.\nBenefits:\nUnlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.\nHealthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts\nRetirement: Match up to 4% of your contributions at 100%\nPerks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity\nParental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.\nLearning and Development: On-demand learning, mentorship program, leadership and management development programs and resources\nDisclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.","description_format":"text","description_chars":10325,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Parental leave","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment","Sales & Marketing","Creative Agencies"],"lifecycle":[{"event":"open","at":"2026-09-24T21:48:52Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":88,"reasons":["conf:2","win:early"],"computed_at":"2026-09-25T00:21:09Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":false},"html_url":"https://alion.io/job/tinuiti-senior-manager-creative-strategy-2","json_url":"https://alion.io/job/tinuiti-senior-manager-creative-strategy-2.json","meta":{"generated_at":"2026-09-25T00:21:09Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":344,"day_limit":5000,"remaining_today":4656,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}