{"id":1808628,"url":"https://alion.io/job/tkxel-product-marketer","title":"Product Marketer","company":{"id":62299,"name":"Tkxel","domain":"tkxel.com","url":"https://alion.io/company/tkxel","size_band":null,"is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lahore, Pakistan"],"countries":["PK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":19500,"max_usd":52000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1562},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ActiveCampaign","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"n8n","optional":false},{"name":"Pipedrive","optional":false},{"name":"SQL","optional":false},{"name":"Webflow","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-10-03T19:48:26Z","employer_posted_date":"2026-10-03","last_verified_at":"2026-10-05T01:58:30Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"The role combines strategic planning with hands-on execution.\nacross performance marketing, SEO, content, social media, email marketing,\nmarketing automation, analytics, and demand generation. I work closely with\nleadership, sales, design, content, and technology teams to turn digital\nchannels into measurable business outcomes.\nKey Responsibilities\nDevelop and execute integrated digital marketing strategies aligned with business and revenue goals, informed by competitor, market, keyword, audience, and channel research.\nPlan and manage B2B demand generation campaigns across Google, LinkedIn, Meta, and other relevant channels, driving qualified traffic, leads, opportunities, and pipeline through paid and organic acquisition.\nDevelop SEO strategies focused on increasing organic visibility, qualified traffic, and commercial intent, and identify opportunities to improve visibility across search engines and AI platforms.\nDevelopand optimize lead generation funnels from first touch through MQL, SQL,\nand opportunity stages.\n\nManage content distribution across website, social media, email, search, and emerging AI-driven discovery channels.\nBuild and optimize landing pages, conversion journeys, lead magnets, and other digital assets, and continuously test messaging, audiences, creatives, offers, and campaigns to improve conversion.\nManage email marketing and marketing automation campaigns, including segmentation, nurturing, personalization, and lead follow-ups.\nMonitor campaign performance, attribution, CPL, conversion rates, ROI, and pipeline contribution using GA4, Google Tag Manager, Search Console, CRM, advertising platforms, and analytics tools.\nEstablish reporting frameworks and dashboards that provide clear visibility into marketing performance and business impact.\nCollaborate with content, creative, product, and development teams to launch and optimize campaigns, and experiment with new tools, automation, and AI capabilities to improve marketing efficiency.\nSupportbrand positioning and digital communication for Tkxel’s technology and\nsoftware development services across international markets.\n\nCore Areas of Ownership\nThis role owns digital strategy, demand generation, and performance marketing end to end, spanning SEO, content marketing, paid media, email marketing, and marketing automation. It also carries ownership of conversion rate optimization, analytics, B2B lead generation, AI search and GEO, and the wider marketing technology stack.\nRequirements\nRequired\n3-4 years of digital marketing experience.\nProven ownership of paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads, including budget management and optimization.\nHands-on SEO experience covering technical, on-page, and content-led organic growth.\nWorking command of GA4, Google Tag Manager, and Google Search Console for tracking, attribution, and performance reporting.\nExperience with marketing automation and CRM platforms (HubSpot, ActiveCampaign, Pipedrive, or equivalent) for segmentation, nurturing, and lead lifecycle management.\nDemonstrated experience building and optimizing landing pages and conversion journeys, with a testing-led approach to CRO.\nStrong written and verbal English, with experience marketing to international audiences.\nBachelor's degree in Marketing, Business, Communications, or a related field.\nTools to Work:\nGoogle Ads, LinkedIn Ads, Meta Ads, GA4, Google Tag Manager,\nGoogle Search Console, HubSpot, ActiveCampaign, Pipedrive, Webflow, Microsoft\nClarity, Zapier, n8n, and other marketing automation, analytics, CRM, and AI\ntools.","description_format":"text","description_chars":3575,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-03T19:48:26Z"}],"visa":[],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.516,"p_room":1,"age_days":0,"expected_fill_days":18,"reasons":["conf:0","agency","win:early"],"computed_at":"2026-10-04T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/tkxel-product-marketer","json_url":"https://alion.io/job/tkxel-product-marketer.json","meta":{"generated_at":"2026-10-05T03:01:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4139,"day_limit":5000,"remaining_today":861,"minute_limit":60,"resets_at":"2026-10-06T00:00:00Z"}}}