{"id":952868,"url":"https://alion.io/job/togetherwork-integrated-marketing-manager","title":"Integrated Marketing Manager","company":{"id":685886,"name":"TogetherWork","domain":"togetherwork.com","url":"https://alion.io/company/togetherwork","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-08-19T16:37:55Z","employer_posted_date":"2026-08-26","last_verified_at":"2026-10-07T00:16:11Z","board_verified":true,"closed_at":null,"days_open":48,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":48},"description":"Title: Integrated Marketing Manager (Austin, TX)\nLocation: Austin, TX (hybrid 2 days/week in office required)\nWe are looking for an Integrated Marketing Manager to serve as the primary driver of demand generation and pipeline growth across TogetherWork's portfolio of vertical software and payments solutions. This role is responsible for developing integrated marketing campaigns that translate product positioning into measurable business results. Working closely with Product Marketing, Sales, Digital Marketing, and external agency partners, the Integrated Marketing Manager owns campaign strategy, performance optimization, and full-funnel execution across multiple channels.\nWhat you'll do:\nIntegrated Campaign Strategy & Demand Generation\nDevelop and execute integrated marketing campaigns aligned to company revenue and pipeline goals\nTranslate product positioning, messaging, and launches into full-funnel campaigns that generate awareness, engagement, qualified pipeline, and revenue\nDetermine the appropriate mix of content, webinars, events, paid media, lifecycle marketing, ABM, partner programs, and customer marketing to achieve campaign objectives\nDevelop campaign briefs, messaging, offers, and buyer journeys that align with target personas and buying groups\nCampaign Performance & Optimization\nOwn campaign performance across all channels and continuously optimize programs based on data and business outcomes\nAnalyze funnel performance, campaign attribution, conversion rates, and pipeline contribution to identify opportunities for improvement\nPartner with Digital Marketing to execute paid media, marketing automation, SEO, email, and website initiatives while providing strategic direction and campaign priorities\nDesign and execute A/B testing to improve engagement, conversion, and pipeline quality\nContent & Demand Programs\nPartner closely with Product Marketing to transform positioning and messaging into compelling marketing campaigns\nIdentify content needs throughout the buyer journey and collaborate on the development of landing pages, webinars, customer stories, nurture campaigns, sales enablement assets, and thought leadership\nDevelop integrated campaign plans that coordinate content, digital channels, events, outbound programs, and follow-up activities\nCross-Functional Collaboration\nPartner with Sales, Product Marketing, Customer Success, and Business leaders to align marketing programs with business priorities\nCollaborate with the Digital Marketing Specialist and agency partners to ensure campaigns are executed efficiently and consistently\nMaintain campaign documentation, reporting, and best practices to improve planning and execution across the portfolio\nAI-Enabled & Data-Driven Ways of Working\nLeverage approved AI tools to improve campaign planning, content development, research, and performance analysis\nUse dashboards, attribution reporting, and AI-supported insights to proactively identify performance opportunities and risks\nContinuously build AI literacy and identify opportunities to streamline marketing workflows through automation and improved processes\nWhat you'll bring:\nBachelor's degree in Marketing, Business, or related field\n3-5+ years of B2B SaaS marketing experience in demand generation, integrated marketing, campaign marketing, or growth marketing\nProven success developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth\nExperience partnering with Product Marketing to translate positioning into successful marketing programs\nStrong understanding of multi-channel marketing including content, webinars, paid media, email, ABM, events, SEO, and lifecycle marketing\nExperience using CRM, marketing automation, attribution reporting, and campaign analytics to optimize marketing performance\nStrong analytical skills with the ability to translate data into actionable recommendations\nTakes ownership and drives programs forward without being asked\nComfortable with camera-on meetings and senior leadership-level communication\nExcellent written and verbal communication skills\nWhy This Role:\nOwn integrated marketing strategy and campaign execution across designated verticals.\nDrive measurable pipeline growth by connecting Product Marketing strategy with multi-channel demand generation programs\nWork at the intersection of Marketing, Sales, and Product Marketing in a fast-paced, collaborative environment\nOperate in an AI-forward organization with access to modern tools that improve efficiency and impact\nContribute directly to measurable business outcomes including pipeline growth, conversion rates, campaign performance, and revenue influence\nThe Company offers a comprehensive employee benefits program, including:\nMedical, dental, and vision insurance options\n100% Employer paid short/long term disability\n100% employer-paid Basic Life and AD&D insurance\n401(k) retirement plan with a 100% company match up to 4%\nFlexible paid personal/vacation time built on mutual trust and accountability\n10 sick days annually\n10 company paid holidays\n12 weeks paid parental leave\nInclusion and Diversity: TogetherWork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. TogetherWork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws. \nInterview Process & Expectations\nOur interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.\nTo ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual’s judgment, problem-solving approach, and communication.\nCCPA Disclosure Notice: Click Here","description_format":"text","description_chars":6049,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave","Retirement plans","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Nonprofits & Foundations"],"lifecycle":[{"event":"open","at":"2026-09-16T02:25:01Z"}],"visa":[],"liveness":{"score":39,"band":"fade","label":"Fading","p_open":1,"p_active":0.707,"p_room":0.55,"age_days":47,"expected_fill_days":33,"reasons":["conf:0","win:tail"],"computed_at":"2026-10-06T05:45:30Z"},"pay":null,"html_url":"https://alion.io/job/togetherwork-integrated-marketing-manager","json_url":"https://alion.io/job/togetherwork-integrated-marketing-manager.json","meta":{"generated_at":"2026-10-07T01:49:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":2984,"day_limit":5000,"remaining_today":2016,"minute_limit":60,"resets_at":"2026-10-08T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685886},"rest":"https://alion.io/mcp/rest/get_company?id=685886"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftogetherwork-integrated-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftogetherwork-integrated-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftogetherwork-integrated-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/togetherwork-integrated-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftogetherwork-integrated-marketing-manager"}]}