{"id":4214612,"url":"https://alion.io/job/togetherwork-sr-product-marketing-manager","title":"Sr. Product Marketing Manager","company":{"id":685886,"name":"TogetherWork","domain":"togetherwork.com","url":"https://alion.io/company/togetherwork","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":38,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-12T21:42:50Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-14T22:07:31Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Product Marketing Manager\nAustin, TX or Remote\nWe are looking for a Senior Product Marketing Manager to serve as the product marketing lead, helping shape how TogetherWork goes to market and grows across the arts and performing arts industries. This role will own the market strategy and product story for the vertical-bringing together customer insight, positioning, go-to-market strategy, sales enablement, and demand generation to drive measurable growth. You’ll work closely with Product, Sales, Demand Generation, and Marketing leadership to understand the market, identify growth opportunities, bring new products and capabilities to market, and ensure our marketing and sales teams are telling a clear, compelling, and differentiated story. This is a highly cross-functional role for a marketer who can move comfortably between strategy and execution, influence teams across the organization, and act as the voice of the market inside the business.\nWhat You’ll Do\nLead the Key Vertical Marketing Strategy\nServe as the marketing leader and go-to-market expert for the key vertical, developing a deep understanding of our customers, prospects, competitors, market dynamics, and growth opportunities\nBuild deep expertise in the needs of arts and performing arts organizations, including their operational, financial, enrollment, engagement, communication, and growth challenges\nDefine the overarching marketing strategy for the vertical in partnership with Product, Sales, Demand Generation, and Marketing leadership\nTranslate business objectives and market opportunities into clear marketing priorities and go-to-market plans\nIdentify opportunities to strengthen our position, expand product adoption, enter new segments, and accelerate revenue growth\nBring market and customer insights back into the organization to help inform product strategy, roadmap priorities, and commercial decisions\nOwn Positioning, Messaging & the Product Story\nDevelop differentiated, value-based positioning and messaging that clearly communicates why our solutions matter to key vertical customers\nOwn the narrative for the vertical across products, campaigns, sales materials, websites, launches, events, and other customer touchpoints\nTurn complex product capabilities into simple, compelling stories centered on customer needs and business outcomes\nBuild and maintain buyer personas, competitive intelligence, market insights, messaging frameworks, and proof points\nEnsure consistency in how the key vertical and its solutions are positioned across Marketing, Product, and Sales\nDrive Go-to-Market Strategy\nLead go-to-market strategy for major product launches, new capabilities, packaging changes, and strategic initiatives across the portfolio\nPartner with Product from early planning through launch to define target audiences, value propositions, differentiation, launch strategy, and success measures\nDevelop comprehensive launch plans that align Product, Sales, Demand Generation, Customer Success, and Marketing teams\nPartner with Product and Sales leadership on pricing, packaging, market opportunities, and commercialization strategies\nTrack adoption, pipeline, competitive performance, market penetration, and other key indicators to continually improve go-to-market execution\nPartner with Demand Generation to Drive Growth\nWork closely with the Demand Generation team to translate vertical strategy, buyer insights, and product positioning into effective campaigns and programs\nHelp define target audiences, campaign themes, offers, content priorities, and market opportunities that support pipeline growth\nEnsure demand programs are grounded in a strong understanding of the key vertical buyer and reflect the challenges and priorities most likely to drive engagement\nPartner on events, webinars, thought leadership, customer stories, digital campaigns, and other programs that build awareness and create demand\nUse campaign and pipeline performance to identify opportunities to refine messaging, targeting, and future go-to-market strategies\nEnable Sales to Win\nBe a strategic partner to Sales leadership and frontline teams, ensuring they understand our market position, buyer needs, competitive differentiation, and product value\nDevelop sales enablement tools including pitch decks, talk tracks, competitive intelligence, customer stories, product demonstrations, and vertical-specific messaging\nPartner with Sales and BDR teams to identify common objections, competitive challenges, buyer questions, and opportunities to strengthen our story\nParticipate in strategic opportunities and customer conversations when deeper market or product expertise can help advance the sale\nCreate feedback loops between Sales, Product, and Marketing so market insights continually improve our strategy\nDevelop High-Impact Content & Market Programs\nDefine the content and proof points needed throughout the buyer journey, including customer stories, website content, product content, thought leadership, sales materials, webinars, and demos\nPartner with internal and external creative resources to turn strategy and messaging into compelling market-facing experiences\nIdentify opportunities to establish our brands as trusted voices within the key vertical\nElevate customer success stories and market insights that demonstrate measurable value and differentiation\nWork in an AI-Enabled, Data-Driven Way\nLeverage approved AI tools and automation to accelerate research, analysis, content development, and marketing workflows\nUse data, dashboards, customer insights, competitive intelligence, and AI- supported analysis to identify opportunities and make better decisions\nMeasure the effectiveness of launches, campaigns, messaging, and go-to-market programs and use those insights to continually improve performance\nHelp identify new ways AI can improve both our marketing practices and the experiences we create for customers\nWhat You’ll Bring\nBachelor’s degree in Marketing, Business, or a related field\n7+ years of progressive experience in Product Marketing, Vertical Marketing, or B2B SaaS marketing\nExperience serving as a strategic marketing partner to Product, Sales, and Demand Generation teams\nProven ability to develop market strategies and go-to-market programs that drive measurable business results\nExperience owning positioning, messaging, launches, competitive strategy, and sales enablement\nExperience marketing technology or software to arts organizations, performing arts businesses, dance studios, arts education organizations, or adjacent markets strongly preferred\nStrong understanding of how to turn customer and market insights into differentiated marketing strategies\nAbility to move between strategic thinking and hands-on execution\nExceptional written and verbal communication skills, with an ability to simplify complex concepts into clear and compelling narratives\nStrong commercial mindset with an understanding of pipeline, revenue, product adoption, and customer growth\nDemonstrated ability to influence and align cross-functional teams without relying on direct authority\nComfortable presenting recommendations and market insights to senior leaders\nTakes ownership and drives work forward with a high degree of independence\nBuilds trust through consistency, clear communication, collaboration, and follow- through\nComfortable managing multiple priorities in a fast-moving environment\nCurious, customer-focused, analytical, and energized by building something better\nWhy This Role\nLead marketing strategy for one of TogetherWork’s key verticals, with meaningful influence over how we compete and grow in the key vertical market\nOwn the story-from customer insight and market positioning through launches, demand generation, and sales enablement\nWork at the center of Product, Sales, Demand Generation, and Marketing, helping connect teams around a common market strategy\nBring the voice of key vertical customers into product and business decisions\nDirectly influence measurable outcomes including pipeline growth, product adoption, revenue, and market penetration\nJoin an AI-forward organization investing in modern product experiences, embedded payments, AI-powered capabilities, and continued innovation\nAbout TogetherWork\nTogetherWork provides vertical software, services, and embedded payments for the businesses behind every community. From mission-driven and membership organizations to rec and wellness, arts, and pet care businesses, our family of trusted brands helps more than 70,000 organizations worldwide manage their memberships, payments, communication, and day-to-day operations. Behind every product is a team focused on making it better-because when communities run well, people benefit.\nBenefits\nThe Company offers a comprehensive employee benefits program, including:\nMedical, dental, and vision insurance options\n100% employer-paid short- and long-term disability\nBasic life insurance\n401(k) option with 100% company match up to 4%\nGenerous accrual policy for non-exempt employees\n10 sick days annually\n10 company-paid holidays\n6 weeks paid parental leave\nInclusion and Diversity\nTogetherWork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences, and viewpoints are valued. TogetherWork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by local, state, or federal laws.\nInterview Process & Expectations\nOur interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews. To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual’s judgment, problem-solving approach, and communication. Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.\nWork Authorization Notice: Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.\nCCPA Disclosure Notice: Click Here","description_format":"text","description_chars":10560,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Life insurance","Parental leave","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Payment Processing & Gateways","Nonprofit, Church & Membership Software"],"lifecycle":[{"event":"open","at":"2026-11-13T02:17:55Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":1,"expected_fill_days":38,"reasons":["conf:3","velocity","win:early"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/togetherwork-sr-product-marketing-manager","json_url":"https://alion.io/job/togetherwork-sr-product-marketing-manager.json","meta":{"generated_at":"2026-11-15T02:52:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5323,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685886},"rest":"https://alion.io/mcp/rest/get_company?id=685886"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftogetherwork-sr-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftogetherwork-sr-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftogetherwork-sr-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/togetherwork-sr-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftogetherwork-sr-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4214612}},{"tool":"search_jobs","arguments":{"company":"togetherwork.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4214612},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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