{"id":1585477,"url":"https://alion.io/job/togetherwork-vice-president-general-manager-dsoa","title":"Vice President & General Manager, DSOA","company":{"id":685886,"name":"TogetherWork","domain":"togetherwork.com","url":"https://alion.io/company/togetherwork","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Management","role_family":"Management","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-01T12:53:22Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-18T09:43:05Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"Vice President & General Manager, Dance Studio Owners Association\nDepartment: Product & Strategy\nReports To: Chief Product Officer\nLocation: Austin, TX (Hybrid Required)\nOverview\nAt TogetherWork, we set a high bar for clarity, collaboration, and execution. Our leaders own outcomes end to end, carry a number, and work in close partnership with Marketing, Revenue, Payments, CX, and the product teams serving the same customers. This is a business leadership seat in a member-facing coaching and community business, and the person in it is accountable for the growth and the health of that business.\nThe Dance Studio Owners Association (DSOA) is the largest community of dance studio owners in the world. DSOA teaches studio owners how to run profitable businesses through coaching, curriculum, events, and membership programs, and it sits alongside DanceStudio-Pro in the TogetherWork portfolio. This is a full business with its own P&L, its own brand, and a member base that expects expert guidance from people who understand the arts.\nOur members are studio owners carrying payroll, staff, parents, and hundreds of kids on their shoulders, running a business they took on because they love dance. They come to DSOA for help with the part nobody taught them. We hold ourselves to one standard above the others: every member leaves us better than we found them.\nWe use AI deliberately and responsibly. AI carries operational load: research, drafting support, segmentation, analysis, and preparation. Curriculum, coaching, and member communication are authored and edited by people with real operating expertise, because members paying a premium price can tell the difference between a program built by experts and filler produced at volume. Leaders here are expected to know where AI improves the work and where it degrades it.\nHard work is the norm here, for the good of our customers and the long-term health of the company. This role reflects those expectations: accountable for revenue, credible with an arts-driven member community, data-informed, and grounded in professionalism and positive intent.\nRole Summary\nThe Vice President & General Manager, DSOA owns the DSOA business end to end. That includes the P&L, membership growth and retention, the coaching organization, curriculum and programming, events, marketing performance in partnership with the TogetherWork marketing team, and day to day operations.\nDSOA delivers coaching through a network of more than 30 coaches, mentors, and community leaders. This is a high-touch, premium coaching business where each member relationship carries significant annual value, so retention economics carry more weight than member count. Growing the coach network, in size and in quality, is the constraint on growing the business.\nThe business carries a defined margin target and an annual growth target, both set with the executive team. The longer-term purpose is to secure the studio software and payments relationship. Studio owners who coach with DSOA should stay on DanceStudio-Pro and process payments with TogetherWork at materially higher rates than studios who do not. This leader holds the margin and growth targets and sequences investment to protect software and payments retention.\nThe first two years include a rebuild of the member experience: a new membership portal, a refreshed DSOA brand and website, and a higher production standard for events.\nThe person in this seat is also the public face of DSOA to the dance and performing arts community, so credibility with studio owners matters as much as business judgment.\nThis is also a people job. The person in this seat coaches and develops the DSOA team, sets the tone for how coaches show up for members, and builds something durable: programs, systems, and a bench of talent that hold up long after any one leader moves on.\nTogetherWork serves small business owners across a range of segments, and this leader will take part in exploratory research and planning for those segments.\nKey Responsibilities\nBusiness Ownership & P&L\nOwn the DSOA P&L, including revenue, margin, and the annual operating plan.\nBuild the annual growth plan and deliver the revenue growth and margin targets set with the executive team, with a monthly forecast.\nDefine with Finance how software and payments contribution from DSOA members is attributed, and report combined member economics against it.\nSet pricing and packaging across membership tiers, coaching programs, events, and digital products.\nOwn net revenue retention and average revenue per member as primary health metrics alongside new member growth.\nDecide where DSOA invests: programs, headcount, marketing spend, and partnerships.\nIdentify new revenue lines, including sponsorship, certification, and expanded product offerings.\nContribute to TogetherWork exploratory research and planning for other small business segments, bringing what the DSOA model shows about community, coaching, and retention.\nMembership Growth, Benefits & Value\nOwn member acquisition, activation, renewal, and lifetime value across all membership tiers, including Inner Circle.\nReduce churn through onboarding, engagement programs, and member success practices.\nDeliver on the member value commitment at every tier.\nDefine how member value is calculated and documented so the figure holds up to member scrutiny and to a renewal conversation.\nDesign new benefit types and set what belongs in each tier, keeping a clear gap between standard and top tier so the upgrade is obvious.\nManage cost to deliver against the value promise so added benefits do not erode margin.\nGrow revenue per member through program expansion, tier upgrades, and add-on offerings.\nUse member data, usage signals, and direct feedback to set the roadmap for programs and benefits.\nBuild referral, community, and advocacy programs that bring new studio owners in.\nPartner with the DanceStudio-Pro team on cross-sell between software and membership.\nCoach Network\nBuild and lead the network of 30 plus coaches, mentors, and community leaders end to end: recruiting, onboarding, development, compensation, and performance management.\nGrow the network to meet member demand and program growth, with a sourcing pipeline that stays ahead of demand.\nBuild a certification and onboarding standard so a new coach reaches full quality faster and the member experience stays consistent as the network grows.\nTest and benchmark coaches against defined standards on a set cadence, with recertification and quality metrics that measure member business outcomes and are visible to members and the business.\nSource coaches with credibility in new coaching domains as the program expands beyond studio operations.\nDevelop the coaches themselves, with particular attention to business acumen so the guidance studio owners receive holds up financially.\nDesign a compensation model that holds margin as the network scales and rewards member retention and outcomes.\nManage coach capacity against member demand and program load, and keep a bench for growth and coverage.\nResolve escalations and protect the member experience when coaching quality slips.\nMember Experience, Brand & Platform\nOwn the member experience end to end and set the roadmap for a new membership portal covering content, coaching, community, and program delivery in one place.\nPartner with TogetherWork Product and Engineering on the portal build: define requirements, prioritize releases, and hold the outcome.\nLead a DSOA brand refresh and a new website, working with TogetherWork marketing and design.\nRaise the production standard of events, content, and member communication to match a premium price point.\nDefine the member journey from first touch through renewal and set the standard for how members are supported at each stage.\nSoftware & Payments Attach\nBuild a joint motion with DanceStudio-Pro so DSOA membership and software reinforce each other in acquisition, onboarding, and renewal.\nGrow payments adoption and processing volume among DSOA members in partnership with the TogetherWork payments team.\nUse coaching engagements as a natural path to software and payments adoption, without turning coaching into a sales channel that members resent.\nMeasure and report the retention and payments attach differential between DSOA members and non-member studios, track combined retention across membership, software, and payments, and use both to justify continued investment in coaching.\nCoaching Portfolio & Curriculum\nOwn the curriculum roadmap across live coaching, on-demand training, masterminds, and intensives.\nExpand the coaching portfolio beyond core studio operations into business growth, studio expansion, preparing for and executing a studio sale, student recruitment and enrollment growth, filling off-peak class times, managing slow seasons, and hiring and retaining teachers.\nAdd owner wellbeing coaching covering burnout, workload, and resilience, with clear boundaries between coaching and licensed clinical care and a referral path when a member needs more than coaching.\nAdd financial coaching covering pricing, cash flow, profitability, and owner compensation, structured to stay clear of regulated investment and tax advice.\nDecide which coaching domains DSOA staffs directly and which come through vetted partners.\nRefresh program content on a set cadence so material stays current with what studio owners are actually facing.\nMeasure every program on completion rate, member outcome, and contribution to retention and revenue.\nRetire programs that do not perform and reallocate the investment.\nEvents, Conferences & Community\nOwn an annual in-person conference end to end: format, content, speakers, sponsorship, attendance, and financial performance.\nBuild a retreat program for top tier members, sized and priced to be a reason to stay at that tier.\nRun a virtual event calendar that keeps members engaged between in-person gatherings.\nGrow sponsorship and partner revenue against the event portfolio.\nOwn the member community experience, including peer groups and the norms that keep the community worth belonging to.\nMarketing & Brand\nPartner with TogetherWork marketing on demand generation, campaign performance, and funnel conversion for DSOA.\nOwn the DSOA brand and voice in the dance and performing arts community.\nServe as the forward-facing leader for studio owners, representing DSOA at industry conferences, competitions, and studio owner events.\nBuild partnerships with dance organizations, vendors, and adjacent brands that add reach and revenue.\nOwn the member content engine, including podcast, social, and email programs.\nTeam Leadership & Operations\nLead the DSOA business day to day, across coaching, programming, community management, and operations, including a coach network of 30 plus.\nCoach and develop the team. Grow people into larger roles and build a bench so the business does not depend on any one person.\nSet the tone for how coaches and staff show up for members, including in the hard conversations about money, staffing, and whether a studio should keep going.\nRun the operating cadence: weekly metrics, monthly forecast, quarterly planning, and retrospectives.\nReplace informal processes with documented systems that hold up as the business grows.\nSet hiring plans, manage to budget, and make the call on structure as the business changes.\nHold the team to TogetherWork standards on accountability, self-reflection, and speed.\nResponsible Use of AI\nHold the editorial standard for everything members receive, with a named human accountable for each piece.\nSet the rules for where AI is used at DSOA and where it is not, and enforce them as the team and the coach network grow.\nUse AI where it removes operational work: member segmentation, churn signals, feedback analysis, scheduling, research, and coach preparation.\nUse AI to support quality review of coaching sessions, with human judgment making the call on coach performance.\nBe transparent with members abou...","description_format":"text","description_chars":18155,"description_truncated":true,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work","Mentoring programs","Parental leave","Retirement plans","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Payment Processing & Gateways","Nonprofit, Church & Membership Software"],"lifecycle":[{"event":"open","at":"2026-10-01T14:33:02Z"}],"visa":[],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.901,"p_room":0.9,"age_days":15,"expected_fill_days":32,"reasons":["conf:1","velocity","win:mid"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/togetherwork-vice-president-general-manager-dsoa","json_url":"https://alion.io/job/togetherwork-vice-president-general-manager-dsoa.json","meta":{"generated_at":"2026-10-18T11:06:33Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16446,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":685886},"rest":"https://alion.io/mcp/rest/get_company?id=685886"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftogetherwork-vice-president-general-manager-dsoa"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftogetherwork-vice-president-general-manager-dsoa"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftogetherwork-vice-president-general-manager-dsoa"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/togetherwork-vice-president-general-manager-dsoa\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftogetherwork-vice-president-general-manager-dsoa"}]}