{"id":2442938,"url":"https://alion.io/job/toggle-web-conversion-product-manager","title":"Web Conversion Product Manager","company":{"id":4428038,"name":"Toggle","domain":"toggle.org","url":"https://alion.io/company/toggle-6","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HeadHunter","truth_index":null},"role":"Product","role_family":"Product","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Minsk, Belarus"],"countries":["BY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":10500,"max_usd":30000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":571},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"VPN","optional":false},{"name":"Webflow","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-09-14T14:57:28Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-10-13T17:28:04Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"Toggle is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV. Role Overview\n Toggle is a next-generation mobile operator. Mobile internet in 188 countries, delivered via eSIM technology.\n The site is the landing surface for traffic from brand marketing - and, once proven, for campaign traffic that started on Growth Manager's test domains. Your job is to convert visitors into a purchase or an app download, and to guide eSIM buyers into installing the app afterward. You work hands-on with a web designer and an SEO specialist as your core team, shipping and testing sales pages release by release.\n Direct Manager: CEOLocation: Minsk\nFormat of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote).\n Responsibilities\n On-site conversion\n homepage and plan/purchase pages - structure, positioning, A/B testing;\n\n post-purchase → app install funnel for eSIM buyers.\n\n Content infrastructure\n CMS for the site - pages, articles, and help center content update in real time, without engineering involvement;\n\n help center page structure - Lead Support is the customer and fills it with content; you build and own the page and the CMS behind it.\n\n Campaign page integration\n turning validated Growth Manager landing pages (tested on separate domains for Google/Facebook/Influencer traffic) into permanent structural pages on the main site.\n\n Account layer\n personal cabinet - kept in parity with mobile app functionality as the app team ships it (not original design);\n\n build and A/B test on-site sales pages, including the homepage;\n\n own the purchase → app install funnel for eSIM buyers;\n\n build and maintain the CMS, including the help center page, so content updates in real time without engineering;\n\n partner with Growth Manager to turn validated campaign landing pages into permanent site pages;\n\n keep the personal cabinet in parity with mobile app functionality;\n\n work day-to-day with the web designer and SEO specialist;\n\n coordinate with the Mobile product team so releases move in lockstep;\n\n own conversion rate (CR) as the core site metric;\n\n write PRDs with a clear Definition of Ready and Definition of Done;\n\n report on web metrics weekly: traffic, conversion, app-install handoff rate.\n\n Key metrics:\n website conversion rate (visit → purchase / install);\n\n purchase → app install handoff rate.\n\n What We Expect from You\n Hard skills:\n 2+ years as PM or analyst on a web product;\n\n built dozens of landing pages across different niches and verticals - sharp instinct for what drives action (install or purchase) in different contexts;\n\n strong understanding of conversion funnels and web analytics;\n\n hands-on experience with GA4, Hotjar, or equivalents;\n\n hands-on experience implementing and running a CMS (Webflow, Wordpress, or equivalent);\n\n able to write PRDs and hold the line on Definition of Ready before work starts and Definition of Done before accepting results;\n\n SEO understanding at a strategy level (not execution - SEO specialist implements);\n\n English - B2+.\n\n Soft skills:\n thinks from the user, not from technical constraints;\n\n holds multiple workstreams simultaneously without dropping context;\n\n prioritizes ruthlessly in a resource-constrained environment;\n\n communicates clearly with both technical and non-technical stakeholders.\n\n Nice to have:\n experience launching a product in Western markets;\n\n travel tech, telecom, or subscription product background;\n\n CRO (conversion rate optimization) experience;\n\n localization and multi-language product experience;\n\n Perks\n official employment and a competitive salary;\n paid vacation+5 personal days per year;\n\n support for growth: we cover professional courses, books, and conferences;\n\n private health insurance (including dental coverage);\n\n internal English classes;\n\n fast skill growth in a startup-paced environment;\n\n a culture of openness, respect, and honest feedback;\n\n minimal bureaucracy - maximum impact and momentum.\n\n Ссылка на вакансию в банке вакансий на gsz.gov.by:\n*вакансия, планируемая к открытию (перспективная)","description_format":"text","description_chars":4155,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Health insurance"],"hiring_locations":[{"name":"Belarus","iso":"BY","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-13T12:40:51Z"}],"visa":[],"liveness":{"score":27,"band":"fade","label":"Fading","p_open":1,"p_active":0.599,"p_room":0.45,"age_days":29,"expected_fill_days":17,"reasons":["conf:13","win:tail","comp:junior"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/toggle-web-conversion-product-manager","json_url":"https://alion.io/job/toggle-web-conversion-product-manager.json","meta":{"generated_at":"2026-10-14T12:01:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14542,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4428038},"rest":"https://alion.io/mcp/rest/get_company?id=4428038"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftoggle-web-conversion-product-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftoggle-web-conversion-product-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftoggle-web-conversion-product-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/toggle-web-conversion-product-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftoggle-web-conversion-product-manager"}]}