Product Director of MarTech
We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.
Currently, we are looking for an experienced Product Director to join one of toogeza’s clients.
Responsibilities
Lead the MarTech strategy, focusing on UA technologies, CRM, and data science
models to enable growth (pLTV, churn model, next best action).
Develop, implement, and oversee comprehensive tooling for growth marketing
campaigns within the app environment.
Work closely with the Product and Engineering teams to drive app-based initiatives.
Evaluate ROI and KPIs to measure the success of MarTech and growth marketing
initiatives.
Lead a cross-functional team in implementing best practices for UA and in-app
marketing.
Ensure alignment with overall company goals and objectives.
Report to C-level executives on MarTech strategies and performance metrics.
Together with engineering leadership, oversee the management of vendor relationships and marketing technology stacks.
Support 3-4 teams with vision and strategy.
Qualifications
Minimum of 8 years experience in marketing technology roles.
Proven track record working with user acquisition and in-app growth marketing
technologies.
Strong knowledge of UA/growth marketing technologies, including CRM, tracking
and analytics tools.
Exceptional leadership skills and experience in managing a cross-functional team.
Excellent communication skills, both written and verbal.
Highly analytical and data-driven mindset.
Previous experience in marketing and analytics is a plus.
What’s next?
If this role sounds like a fit - we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.