{"id":1095324,"url":"https://alion.io/job/topdog-law-senior-media-buyer","title":"Senior Media Buyer","company":{"id":685159,"name":"TopDog Law","domain":"topdoglawllc.com","url":"https://alion.io/company/topdoglawllc","size_band":"51-200","is_staffing_agency":false,"is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":{"grade":"B","score":75,"open_postings":7,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":118000,"max":142000,"currency":"USD","period":"year","gross":null,"usd_annual":142000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"YouTube","optional":false},{"name":"GA4","optional":true},{"name":"Looker","optional":true},{"name":"Meta Ads","optional":true},{"name":"Salesforce","optional":true},{"name":"TikTok Ads","optional":true},{"name":"Zapier","optional":true}],"status":"live","first_seen_at":"2026-09-18T22:17:27Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-09-25T00:59:48Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Our Story\nTopDog Law is not your typical law firm. We're a nationally scaling personal injury firm built for impact and growth - owning the client experience end-to-end, from marketing and intake through litigation. We believe that world-class marketing, paired with exceptional legal talent and operations, creates better experiences and outcomes for clients and the business alike.\nOver the past three years, we've grown 2-3x year over year, setting a new standard on the marketing side of the personal injury space and proving what's possible when strategy, speed, and execution align. Now we're applying that same discipline and innovation to firm operations, case management, and national scale - intentionally building the infrastructure, systems, and teams to grow without sacrificing quality, culture, or accountability.\nWe are a fully remote team that share trust, open communication, and a commitment to doing great work. If you love ownership, thrive in a fast-moving environment, and want to help build something exceptional, you'll feel right at home here.\nThe Opportunity\nTop Dog Law is one of the fastest-growing personal injury law firms in the country. We build campaigns that ring phones and fill pipelines - not brand awareness plays. We're seeking a results-driven Media Buyer to join our performance marketing team, with a primary focus on lead generation across paid digital channels.\nThe ideal candidate has deep hands-on experience in lead generation media - legal, insurance, home services, or comparable high-intent verticals. We will also consider strong candidates from ecommerce or CPG backgrounds who demonstrate a clear understanding of lead-gen funnel dynamics and platform fundamentals.\nWhat You Will Own\nPaid Advertising + Customer Acquisition\nOwn hands-on media buying across all core platforms: Google (Demand Gen, YouTube), Meta (Facebook/Instagram), TikTok, Snapchat with lead quality metrics as the primary KPI\nExecute campaign builds including audience segmentation, creative testing frameworks, budget pacing,\nand bid strategy optimization\nMonitor daily performance across channels - flagging anomalies, scaling winners, and pausing\nunderperformers through a structured decision-making process\nFamiliar with building out new lead forms and optimizing landing page experience\nUnderstanding of pixel and data integrity to ensure all events are firing correctly\nExpand into emerging channels as appropriate:\nAppLovin, Programmatic, Display, OLV, streaming, podcasts, CTV\nLoves data, pushes performance. Fast, Hungry, Highly Accountable\nCampaign Management & Optimization\nSet up, launch, and continually optimize campaigns across Google Demand Gen, Meta, YouTube, TikTok, Snapchat and additional platforms\nContinually test audiences, creatives, landing pages, and offers - documenting learnings and presenting results\nManage and adjust budgets, targeting parameters, and bid strategies to maximize qualified lead volume and CPL efficiency\nCoordinate with intake and operations teams to connect ad spend to downstream case quality, using that data to inform ongoing media strategy\nCreative Collaboration\nPartner with the creative team to brief ad concepts, provide performance-based feedback, and identify winning hooks, formats, and messaging angles (familiarity with Motion is a plus)\nDevelop or contribute to ad copy, asset specifications, and landing page recommendations to maximize campaign performance\nReporting & Analytics\nWork with decision science team to enhance dashboard reporting and build dashboards to fit your needs\nAnalyze dashboard performance daily across all channels to make data driven decisions\nBuild and maintain performance dashboards that surface actionable insights on CPL, lead quality, conversion rates, and spend efficiency\nPrepare regular performance updates or reports, covering goals, results, and forward-looking strategy\nConduct market research to identify new opportunities and ensure the program remains innovative and growth-oriented\nVendor & Budget Management\nBuild and maintain relationships with media partners and platform reps to stay ahead of new products, betas, and negotiated terms\nDevelop and manage media budgets to ensure efficient resource allocation, making data-driven adjustments as performance dictates\nWhat You Bring\nRequired:\n3+ years of hands-on paid media buying experience in-house or agency side\nProven track record managing significant monthly ad budgets ($100K-$1M+) with measurable performance or lead generation outcomes\nPrimary background in lead generation - legal, insurance, home services, financial services, or comparable performance-driven verticals preferred\nEcommerce or CPG experience considered if paired with demonstrated understanding of lead-gen funnel dynamics and platform fundamentals\nDeep expertise in Google Demand Gen - campaign architecture, audience strategies, asset performance signals, and bidding optimization\nExpert-level Meta Ads Manager proficiency\nHighly data-oriented with strong analytical skills\nProven problem-solver who proactively identifies issues, diagnoses root causes, and acts without waiting to be directed\nStrong creative intuition - can identify what makes an ad hook work, brief video concepts, and translate data into creative direction\nPreferred (Nice to Have):\nExperience using AI platforms to actively build workflows and to accelerate/analyze performance data\nPrior experience buying media in the legal or personal injury vertical\nHands-on experience with TikTok Ads Manager, AppLovin, or Snapchat Ads\nExposure to CRM integrations and lead routing logic (Salesforce, Zapier, Make)\nExperience in-house or a performance marketing agency managing multiple lead-gen clients across\nverticals\nFamiliarity with analytics platforms such as GA4, Looker Studio, or comparable BI tools\nWho Thrives Here (Core Values)\nWe don't hire on resumes alone. We hire for competence, character, and mindset.\nEmbrace Change: Open to feedback, embracing change, and always asking \"what's next?\"\nCommitted: You care deeply, have your teammates' backs, and show up to build something lasting.\nNo-Ego Energy: Positive, professional, and solutions-oriented. Drama stays at the door.\nOwnership: You do what you say, follow through, and treat the business like it's yours.\nFast & Hungry: You move with urgency, thrive under high expectations, and are motivated by growth and impact.\nWhat We Offer\nBase Salary: $118,000 - $142,000, commensurate with experience\nEligible for performance-based bonus\nOur job postings reflect the compensation range for the specific market and location of each role. Ranges vary by geography based on local market rates and cost of labor.\nBenefits include: Medical, dental, and vision insurance, 401(k) with company match, HSA, life insurance, disability coverage, paid time off, and parental leave.\nEqual Opportunity Employer\nWe are an equal opportunity employer. Employment selection and related decisions are made without regard to age, race, color, national origin, religion, sex, disability, sexual orientation, gender identification, or being a qualified disabled veteran or qualified veteran of the Vietnam era or any other category protected by Federal or State law.\nDISCLAIMER: TopDog Technologies, Inc. [TopDog Law, P.A.] [TopDog Law SE, PLLC] (\"TopDog\") may use artificial intelligence (AI) and automated decision-making tools to assist in screening and evaluating candidates for employment positions, including whether to advance a candidate in the application process. These tools assess job-related qualifications and characteristics-such as work experience, education, and skills relevant to the position as described in the job posting-based on information you provide in your application materials (e.g., resume, application responses, and other submitted materials, if any).\nAll adverse decisions affecting your candidacy are reviewed by a human member of our Talent Acquisition team before being finalized. AI does not make the final decision on your candidacy.\nIf you have questions about this notice, wish to request additional information about how AI was used in a decision affecting you, wish to request correction of inaccurate data, or need a reasonable accommodation that is required by law regarding TopDog Law's use of these tools, please contact:\nTalent Acquisition Department | [","description_format":"text","description_chars":8386,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Life insurance","Parental leave","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-21T17:34:29Z"}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":5,"expected_fill_days":32,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-09-24T05:45:00Z"},"pay":{"stated_usd_annual":142000,"is_top_pay":false},"html_url":"https://alion.io/job/topdog-law-senior-media-buyer","json_url":"https://alion.io/job/topdog-law-senior-media-buyer.json","meta":{"generated_at":"2026-09-25T01:47:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1805,"day_limit":5000,"remaining_today":3195,"minute_limit":60,"resets_at":"2026-09-26T00:00:00Z"}}}