Senior Sales Manager - Edible Nuts

About the Role

We are seeking an entrepreneurial and commercially driven Senior Sales Manager - Edible Nuts to lead the growth of our cashew business across the United Kingdom and the Middle East.

The role will focus on developing sales of raw and processed cashews, leveraging supply from India, Vietnam, and Ivory Coast, while building long-term partnerships with industrial users, food manufacturers, wholesalers, importers, distributors, and retailers.

Working closely with our international trading teams, the successful candidate will be responsible for developing profitable customer relationships, increasing market share, and expanding our presence in key regional markets.

Key Responsibilities

• Develop and execute the commercial sales strategy for cashews across the UK and Middle East.
• Grow sales volumes and profitability through new customer acquisition and expansion of existing accounts.
• Manage relationships with food manufacturers, snack producers, confectionery companies, bakery businesses, retailers, importers, and distributors.
• Promote a portfolio of cashew products sourced from India, Vietnam, and Ivory Coast, matching origin characteristics with customer requirements.
• Work closely with traders to optimise origin selection, pricing strategies, and supply allocation.
• Negotiate commercial agreements, pricing, payment terms, and annual supply contracts.
• Monitor market developments including crop conditions, freight markets, currency movements, and competitor activity.
• Prepare sales forecasts, budgets, and pipeline reports.
• Attend international trade fairs and customer meetings throughout the UK and Middle East.
• Collaborate with Logistics, Operations, Finance, and Risk teams to ensure smooth execution of contracts.
• Ensure compliance with food safety regulations, import requirements, and company policies.

Product Focus

The role will primarily cover:

• Raw Cashew Nuts (RCN)
• Cashew Kernels (WW180, WW210, WW240, WW320, WW450)
• Broken Grades
• Roasted and Processed Cashews
• Organic and Conventional Cashews

Requirements

• Minimum 5 years' commercial sales experience within edible nuts, dried fruits, food ingredients, agricultural commodities, or FMCG.
• Strong knowledge of the international cashew market.
• Proven experience selling into the UK and/or Middle Eastern food industry.
• Existing customer network within food manufacturing, wholesale, retail, or ingredient distribution.
• Experience negotiating international commodity contracts.
• Understanding of global agricultural supply chains and import/export logistics.
• Experience working with multiple product origins.

Skills

• Experience with relationship-building and consultative selling.
• Strategic account management.
• Market analysis and pricing capability.

Qualifications

• Bachelor's degree in Business, International Trade, Agriculture, Food Science, Economics, or a related discipline.
• Additional commercial or trading qualifications.

Languages

• Fluent English.
• Arabic is highly desirable.
• Additional European languages are an advantage.

Travel

• Approximately 30-40% international travel, primarily across the UK, GCC countries, and occasional visits to suppliers in India, Vietnam, and Ivory Coast.

Legal

• Eligible to work in the United Kingdom.