{"id":3107590,"url":"https://alion.io/job/tort-experts-conversion-rate-optimization-cro-specialist","title":"Conversion Rate Optimization (CRO) Specialist","company":{"id":688791,"name":"Tort Experts","domain":"tortexperts.com","url":"https://alion.io/company/tortexperts","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Design","role_family":"Design","seniority":"middle","employment_type":"contractor","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["AR","BR","CO","BO","CL","EC","GY","PY","PE","SR","UY","VE"],"hiring_countries_total":12,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Figma","optional":false},{"name":"Framer","optional":false},{"name":"Google Sheets","optional":false},{"name":"Sketch","optional":false}],"status":"live","first_seen_at":"2026-10-22T19:38:26Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-23T18:12:37Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"About Tort Experts\nAt Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting-edge technology, data-driven insights, and a commitment to transparency to disrupt the status quo.\nJoining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you.\nAbout the role\nThe CRO Specialist owns the testing and optimization of our direct-response, lead-generation funnels, including landing pages, lead forms, qualification flows, and thank-you pages that receive traffic from paid media across multiple platforms. This person generates split test ideas, maintains a prioritized testing calendar, and sees each test through from concept to build to readout, working closely with our media buying, creative, and dev/tech teams. They focus on conversion rate, cost-per-lead efficiency, and lead quality, not just raw form fills. This is a hands-on, process-driven role focused on experimentation velocity and measurable results.\nLocation: Remote 9am to 5pm US Eastern.\nWhat you'll do\nTest ideation and hypothesis development\nGenerate a steady flow of split test ideas across headlines, copy angles, layouts, form length and field order, qualification questions, CTAs, trust elements, and page speed.\nUse PostHog analytics, session replays, and heatmaps, along with platform data and lead quality feedback, to identify friction points and build clear, data-backed hypotheses.\nResearch competitor funnels and industry best practices to surface new testing opportunities.\nTesting calendar and pipeline management\nOwn and maintain the split test calendar/pipeline, tracking every test from idea to backlog, build, QA, live, and readout.\nPrioritize tests based on expected impact, confidence, and level of effort (e.g., ICE scoring) so the highest-value ideas ship first.\nEnsure tests run long enough to reach meaningful sample sizes and avoid overlapping tests that could contaminate results.\nKeep a central log of test results and findings so wins are rolled out and losses aren't repeated.\nConversion design\nDesign every test variant end to end: layout, visual hierarchy, CTAs, color, imagery, form design, and mobile experience.\nProduce build-ready designs in Figma or similar design software (e.g., Sketch, Penpot, Framer), using AI design tools to explore options and speed up production.\nHand designs to dev/tech with clear specs: responsive behavior, states, tracking events, and acceptance criteria.\nMake design decisions based on evidence (heatmaps, session replays, funnel data, competitor research, past test results), and document the rationale for each.\nKeep designs consistent with our brand and claimant audience: clear, trustworthy, accessible, and mobile-first.\nDev/tech coordination and implementation\nWrite clear test briefs and specs for the dev/tech team, including variant details, success metrics, tracking requirements, and launch dates.\nCoordinate build timelines and act as the point of contact between Marketing and dev/tech for all testing and new funnel features.\nQA tests and new features before launch, confirming that pages, forms, pixels, UTMs, and lead routing/CRM integrations work correctly on desktop and mobile.\nRequest and help scope new features or tools that would increase testing speed or conversion performance.\nAnalysis and reporting\nMonitor key metrics including conversion rate, CPL, lead quality/qualification rate, form abandonment, and downstream conversion to signed cases.\nAnalyze test results with appropriate statistical rigor and deliver clear readouts with a recommendation: roll out, iterate, or kill.\nShare weekly testing updates and monthly performance summaries with the Marketing team.\nCross-team collaboration\nPartner with media buyers to align landing page tests with ad angles, audiences, and traffic sources.\nProvide creative and copy feedback based on what's actually converting.\nWork with Intake and Compliance to ensure funnel changes support lead quality and advertising/consent requirements.\nQualifications\n3+ years of experience in conversion rate optimization, growth marketing, or performance marketing.\nProven track record of running A/B or multivariate tests and driving measurable lifts in conversion rate or CPL.\nExperience optimizing lead-generation funnels is strongly preferred.\nFamiliarity with PostHog (analytics, experiments/split testing, and session replay) or a comparable platform (e.g., VWO, Optimizely, Convert). Hands-on experience with PostHog is a strong plus.\nFamiliarity with Google Analytics 4, Google Tag Manager, and landing page builders or CMS platforms.\nStrong understanding of statistical significance, sample size, and test design.\nProficient in Google Sheets or Excel for tracking and analysis.\nAble to look past top-line conversion rate and evaluate lead quality and downstream results.\nSolid understanding of conversion tracking, pixels, UTMs, and attribution.\nHighly organized, with experience managing a pipeline or roadmap of multiple projects at once.\nAble to write clear, detailed briefs that developers can build from without guesswork, and comfortable holding cross-functional teams to timelines.\nCurious, skeptical, and driven by \"what does the data say?\" Able to manage priorities independently in a fast-moving, test-and-learn remote environment.\nNice to Have\nBasic HTML/CSS knowledge, enough to write precise specs and QA builds confidently.\nExperience with lead routing or CRM platforms.\nCall tracking platforms (e.g., CallRail, Invoca, Ringba).\nTCPA and consent capture tools (e.g., TrustedForm).\nLegal, insurance, healthcare, or other regulated-industry marketing.\nSuccess metrics (first 90 days)\nReview of the current PostHog setup, tracking, and past tests completed, with recommendations delivered (first 30 days).\nMetric definitions documented and agreed with Marketing (first 30 days).\nLanding page template inventory and documentation completed (first 30 days).\nDesign tool recommendation made and agreed with dev/tech (first 30 days).\nTesting calendar/pipeline built and shared, with a prioritized backlog of test ideas.\nTest brief, readout, and QA templates in use.\nAt least 2 tests launched per month starting in month 2, with all variants designed by this role.\nEvery test has a brief before launch, passes QA, and gets a written readout.\nWeekly testing updates and a monthly performance summary delivered to Marketing.\nEvery test checked for tracking health and correct traffic split within 48 hours of launch.\nImplementation tickets for winning tests delivered to dev/tech within 3 business days of a test being called.\nPost-launch performance tracked on every shipped winner, with the lift confirmed or any regression flagged.\nBenefits\nUncapped quarterly profit-sharing bonuses based on company performance\n100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees):\nmedical (Aetna)\ndental (Guardian)\nvision (Guardian)\n\n100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees):\n$500 free FSA company contribution, even if $0 employee contribution\n\n401k plan with full company match of up to 6% of salary and no vesting period required (US based employees)\nUnlimited paid time off with planned role/responsibilities coverage\nWellhub wellness benefit - access to 20,000+ gyms, studios, and wellness apps, fully covered by the company\nWork from home equipment budget (at company's discretion)\nForever remote work environment\nWhy Join Us?\nAt Tort Experts, we believe in empowering our team members with growth opportunities, a flexible work environment, and the chance to make a tangible impact. If you thrive in fast-paced environments and are driven, client-focused, and eager to contribute to our mission of connecting clients with top-tier legal representation. Are you ready to lead the next wave of growth in legal marketing? Apply today and help us transform access to justice!\nPlease note that you may receive emails on behalf of Tort Experts from . This is not spam and has been sent from our HR/Payroll system, Rippling.\nIf you are selected to move forward in the process, we will contact you directly. We kindly ask that you do not reach out to inquire about the status of your application. Due to the volume of submissions, we are unable to respond to individual application status requests.\nAA/EEO Statement:\nTort Experts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 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