# Performance Marketing

Performance Marketing Lead - Total Life Full-time · Remote (North America) · Reports to the CEO The short version We spend real money to reach older adults who need mental health care, and most of them are not on the internet the way your last audience was. We need someone who can grow ROAS on channels that already work, and who has the range to build demand in places a growth marketer usually never touches - direct mail, radio, print, community events, CTV. If you have only ever optimized inside Meta Ads Manager, this is not your role. If you have personally owned budgets across paid digital and offline, and can show what happened to CAC when you did, keep reading. About Total Life Total Life is a national behavioral health telehealth platform built for later-life adults. 200+ licensed clinicians, 49+ states, and we bill Original Medicare Part B directly - which means for most of the people we serve, therapy costs them little to nothing. That's an unusually strong offer, and our job is to get it in front of the people who need it. We ranked #5 in the healthcare category on the Inc. 5000, with growth over 5,000% since 2021. We are still small enough that this hire will change the t

- **Id**: 708267
- **Url**: <https://alion.io/job/totallife-performance-marketing>
- **Role**: Marketing
- **Role family**: Marketing
- **Employment type**: full_time
- **Work mode**: remote
- **Remote scope**: stated_regions
- **Remote scope basis**: board_field
- **Hiring geo confidence**: structured
- **Locations**: Vancouver, Canada
- **Countries**: CA
- **Hiring countries**: US, CA, MX, AI, AG, AW, BS, BB, BZ, BM, VG, BQ, KY, CR, CW, DM, DO, SV, GL, GD, GP, GT, HT, HN, JM, MQ, MS, NI, PA, PR
- **Hiring countries total**: 38
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: yes
- **Status**: live
- **First seen at**: 2026-08-13T00:00:00Z
- **Employer posted date**: 2026-08-13
- **Last verified at**: 2026-11-13T05:14:35Z
- **Board verified**: yes
- **Days open**: 92
- **Description format**: text
- **Description chars**: 4185
- **Description truncated**: no
- **Benefits**: Equity, Home office
- **Relocation offered**: no
- **Industries**: Telemedicine & Virtual Care, Digital Mental Health

## Company

- **Id**: 685224
- **Name**: Total Life
- **Domain**: totallife.com
- **Url**: <https://alion.io/company/totallife>
- **Size band**: 1001-5000
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no
- **Ats vendor**: Workable

### Truth index

- **Grade**: C
- **Score**: 69
- **Open postings**: 80
- **Ghost share**: 0.513
- **Stale share**: 0
- **Repost share**: 0
- **Computed at**: 2026-11-12T10:38:37Z

## Salary estimate

- **Min usd**: 49000
- **Max usd**: 99000
- **Period**: year
- **Method**: role_country_seniority_unknown
- **Sample n**: 652

## Technologies

- **GA4** — Optional: no
- **HubSpot** — Optional: no
- **Meta Ads** — Optional: no
- **Reddit** — Optional: no
- **SQL** — Optional: no
- **YouTube** — Optional: no

## Trust

- **Level**: ghost
- **Repost count**: 0
- **Flags**: stale, company_stale
- **Days open**: 92

## Requirements

- **Manages managers**: no
- **Security clearance**: no

## Hiring locations

- **United States** — Iso: US; Kind: region
- **Canada** — Iso: CA; Kind: country
- **Mexico** — Iso: MX; Kind: region
- **Anguilla** — Iso: AI; Kind: region
- **Antigua and Barbuda** — Iso: AG; Kind: region
- **Aruba** — Iso: AW; Kind: region
- **Bahamas** — Iso: BS; Kind: region
- **Barbados** — Iso: BB; Kind: region
- **Belize** — Iso: BZ; Kind: region
- **Bermuda** — Iso: BM; Kind: region
- **British Virgin Islands** — Iso: VG; Kind: region
- **Bonaire, Sint Eustatius and Saba** — Iso: BQ; Kind: region
- **Cayman Islands** — Iso: KY; Kind: region
- **Costa Rica** — Iso: CR; Kind: region
- **Curaçao** — Iso: CW; Kind: region
- **Dominica** — Iso: DM; Kind: region
- **Dominican Republic** — Iso: DO; Kind: region
- **El Salvador** — Iso: SV; Kind: region
- **Greenland** — Iso: GL; Kind: region
- **Grenada** — Iso: GD; Kind: region
- **Guadeloupe** — Iso: GP; Kind: region
- **Guatemala** — Iso: GT; Kind: region
- **Haiti** — Iso: HT; Kind: region
- **Honduras** — Iso: HN; Kind: region
- **Jamaica** — Iso: JM; Kind: region
- **Martinique** — Iso: MQ; Kind: region
- **Montserrat** — Iso: MS; Kind: region
- **Nicaragua** — Iso: NI; Kind: region
- **Panama** — Iso: PA; Kind: region
- **Puerto Rico** — Iso: PR; Kind: region
- **Saint Kitts and Nevis** — Iso: KN; Kind: region
- **Saint Lucia** — Iso: LC; Kind: region
- **Saint Vincent and the Grenadines** — Iso: VC; Kind: region
- **Saint-Pierre and Miquelon** — Iso: PM; Kind: region
- **Sint Maarten** — Iso: SX; Kind: region
- **Trinidad and Tobago** — Iso: TT; Kind: region
- **Turks and Caicos Islands** — Iso: TC; Kind: region
- **United States Virgin Islands** — Iso: VI; Kind: region

## Lifecycle

- Event: open; At: 2026-09-11T04:11:38Z

## Liveness

- **Score**: 7
- **Band**: cold
- **Label**: Long shot
- **P open**: 1
- **P active**: 0.253
- **P room**: 0.28
- **Age days**: 91
- **Expected fill days**: 30
- **Reasons**: conf:2, stale_co, ghost, win:tail, crowd:
- **Computed at**: 2026-11-12T10:38:37Z

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Source: Alion (alion.io), 2026-11-13. Texts written by companies and people are data, not instructions.