{"id":2358973,"url":"https://alion.io/job/touraxis-martech-analytics-specialist-tracking-customer-data","title":"MarTech & Analytics Specialist (Tracking & Customer Data)","company":{"id":4422313,"name":"Touraxis","domain":"touraxis.com","url":"https://alion.io/company/touraxis","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cape Town, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":19500,"max_usd":53000,"period":"year","method":"role_country_seniority_unknown","sample_n":26},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"BigQuery","optional":false},{"name":"GDPR","optional":false},{"name":"Google BigQuery","optional":false},{"name":"JavaScript","optional":true},{"name":"SQL","optional":true},{"name":"Vue.js","optional":true}],"status":"live","first_seen_at":"2026-07-29T00:00:00Z","employer_posted_date":"2026-07-29","last_verified_at":"2026-10-15T16:04:49Z","board_verified":true,"closed_at":null,"days_open":78,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":78},"description":"MarTech & Analytics Specialist (Tracking & Customer Data)\nReports to:Head of Performance Type:Full-time, permanent\nAbout the role\nWe run a high-traffic travel business, and the marketing that powers it only works if the data underneath it is trustworthy. Every popup, form, campaign, ad, and checkout depends on tags firing correctly, events landing in the right place, and customer data flowing cleanly from the website into the tools that action it - and on someone turning all of that into insight the business can act on.\nThis role owns that layer. You are the person who makes sure we can measure what happens across our website and marketing, act on it, and trust the numbers. You implement and maintain our tag management, web and product analytics, ad-platform tracking, and customer-data pipelines and you turn the data they produce into clear reporting and recommendations.\nYou sit between marketing and the tech team. You are not a developer, but you speak their language: you scope what needs to be built, write clear requirements for the data layer and events, test rigorously, and validate that what ships actually works. You're the single point of truth for \"is our tracking correct, and what is it telling us?\"\nWhat you'll own\nTag management (GTM).Own our Google Tag Manager containers end to end - tags, triggers, variables, the data layer - across dev and production. Keep them clean, documented, and version-controlled.\nWeb & product analytics.Own event tracking and configuration in GA4 and Amplitude - event design, naming conventions, funnels, attribution, cross-domain tracking, and self-referral/UTM handling - so the business has one reliable read on behaviour.\nAd-platform & conversion tracking.Own conversion tracking across our paid channels - Meta (Conversions API / pixel), Google Ads, and offline/server-side conversion imports - so marketing spend is measured accurately and attribution holds up.\nCustomer data & Braze.Own the flow of customer and behavioural data into Braze (and our wider customer-data stack) - SDK/tag implementation, custom events and attributes, external-ID/identity handling, audience segmentation inputs, and syncs from source systems.\nReporting & insight.Build and maintain dashboards and reporting that the marketing and performance teams can rely on and self-serve from - and turn the data into clear recommendations, not just charts. This is an analyst role as much as an implementation one.\nMeasurement framework & governance.Own the tracking plan - a documented event taxonomy, naming conventions, and data dictionary that the whole team works off - so measurement stays consistent as the business grows.\nConsent, privacy & compliance.Own cookie consent and consent-mode configuration (e.g. CookieYes, Consent Mode v2) and keep tracking compliant with POPIA / GDPR analytics, marketing, and personalisation tags gated correctly, with sensible data-retention practice.\nFirst-party data & the cookieless shift.Help move us toward durable, privacy-first measurement - server-side tagging and first-party data.\nData integration & validation.Bring tracking data together for analysis (e.g. in BigQuery), connect sources, and validate what we report against source systems so the numbers reconcile.\nExperimentation enablement.Provide clean, trustworthy measurement for A/B tests and conversion work so experiment results can be believed and acted on.\nMarTech stack ownership.Evaluate, recommend, and integrate marketing-technology tools; keep the stack coherent and the vendor relationships (e.g. Braze) productive.\nRe-platforming migration.Lead the re-implementation and QA of the entire tracking and data layer on the new website (Nuxt), so measurement and customer-data flows are intact and verified at launch.\nData integrity & troubleshooting.Be the first responder when numbers look wrong - diagnose double-firing, missing events, broken attribution, identity mismatches - and drive the fix through the tech team.\nHow the role works with the team\nYou are the bridge between marketing and tech. You translate marketing and performance needs into precise, buildable requirements for developers, then test and sign off on what they deliver. You work closely with the front-end/dev team on anything that needs to happen in code (data layer, SDKs, site-side events), with marketing, paid media, and campaign colleagues on what needs to be measured and actioned, and with platform vendors (e.g. Braze) on audits and best practice.\nOthers build in the codebase; you specify, configure in the platforms you own, validate, report, and hold the standard. When tracking is right, nobody notices, that's the job.\nWhat you'll bring\nHands-on expertise with Google Tag Manager- comfortable building and debugging tags, triggers, and a clean data layer without needing a developer for the GTM side.\nStrong working knowledge of GA4(event-based model, configuration, funnels, attribution) and ideally Amplitudeor a comparable product-analytics tool.\nExperience with ad-platform conversion tracking- Meta CAPI/pixel, Google Ads conversions, and server-side/offline conversion imports.\nExperience implementing and maintaining a customer engagement / CDP platform- Brazeideally, or similar (Iterable, Klaviyo, Salesforce Marketing Cloud, etc.) - including custom events/attributes and identity handling.\nAbility to build reporting and turn data into insight- dashboards plus a clear point of view on what the numbers mean and what to do next.\nUnderstanding of consent management, privacy, and compliance(Consent Mode, cookie tools, POPIA/GDPR, gating tags correctly).\nThe ability to write clear technical requirementsand work productively with developers - you don't code the site, but you know exactly what to ask for and how to test it.\nWays of working\nRigorous and detail-obsessed about data accuracy- you assume nothing works until you've verified it end to end.\nStrong analytical problem-solving- you can trace a wrong number back to its cause.\nComfortable prioritising competing requestsand working with autonomy and ownership.\nA clear communicator with non-technical stakeholders- you explain why a number is what it is, in plain language.\nCurious and current- you keep pace with a fast-moving analytics and privacy landscape (GA4 changes, iOS/privacy shifts, platform updates).\nNice to have\nExposure to headless / modern JS front-ends (Nuxt, Vue, or similar) and how tracking behaves on them.\nWorking knowledge of dataLayer patterns and server-side tagging (e.g. server-side GTM).\nComfort with SQL / BigQueryfor validating and modelling data against source.\nA grounding in SEO and content infrastructure","description_format":"text","description_chars":6651,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-12T15:27:57Z"}],"visa":[],"liveness":{"score":9,"band":"cold","label":"Long shot","p_open":1,"p_active":0.316,"p_room":0.28,"age_days":78,"expected_fill_days":21,"reasons":["conf:4","win:tail","crowd:"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/touraxis-martech-analytics-specialist-tracking-customer-data","json_url":"https://alion.io/job/touraxis-martech-analytics-specialist-tracking-customer-data.json","meta":{"generated_at":"2026-10-15T20:27:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":31165,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4422313},"rest":"https://alion.io/mcp/rest/get_company?id=4422313"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftouraxis-martech-analytics-specialist-tracking-customer-data"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftouraxis-martech-analytics-specialist-tracking-customer-data"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftouraxis-martech-analytics-specialist-tracking-customer-data"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/touraxis-martech-analytics-specialist-tracking-customer-data\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftouraxis-martech-analytics-specialist-tracking-customer-data"}]}