{"id":3275262,"url":"https://alion.io/job/tpg-telecom-senior-marketing-manager","title":"Senior Marketing Manager","company":{"id":49832,"name":"TPG Telecom","domain":"tpgtelecom.com.au","url":"https://alion.io/company/tpg-telecom","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.6,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sydney, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":73000,"max_usd":133000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":17},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-26T03:19:11Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-11T05:49:31Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"Your opportunity:\nThe Senior Marketing Manager is responsible for developing and delivering marketing plans that drive customer acquisition, strengthen brand consideration and deliver commercial growth across their portfolio. Working closely with Media, Product, CLM, Care and Digital teams, you will translate business objectives, customer insights and market opportunities into integrated marketing activity that delivers measurable results.\nYou'll make impact by:\nMarketing planning\nDevelop and deliver marketing plans aligned to business and marketing objectives, including sales targets. \nApply customer, market and performance insights to identify opportunities and shape marketing approaches that drive commercial outcomes. \nAct as the brand guardian for your portfolio, ensuring marketing activity strengthens brand positioning, awareness, consideration and brand health. \nTranslate commercial priorities into integrated marketing activity with clear brand, acquisition and performance KPIs. \nUse customer insights, market analysis and campaign learnings to optimise marketing effectiveness and commercial outcomes.\nCampaigns and go-to-market\nDevelop differentiated customer propositions and translate them into compelling campaign and creative briefs, with clear go-to-market and channel strategies.\nLead internal teams and agency partners to develop and execute effective integrated marketing campaigns. \nEnsure campaigns are insight-led and aligned to commercial objectives. \nBuild strong relationships across Product, GTM, Media, Digital, CLM, Care and agency partners to align priorities and deliver results.\nManage campaign delivery and performance across channels to maximise marketing effectiveness and commercial outcomes.\nPartner with Digital, CLM and Care teams to deliver seamless, conversion-led customer journeys.\nCommercial performance\nOwn and manage the media and non-media marketing budget for your portfolio, optimising investment to deliver brand and commercial outcomes. \nPartner with Media teams to shape investment strategies and optimise channel mix to deliver brand and commercial outcomes.\nDrive acquisition and demand outcomes through ongoing optimisation of channel performance, media investment, customer journeys and marketing efficiency.\nMonitor campaign performance and ROI, identifying opportunities to improve results and maximise return on investment.\nLead regular performance reporting and turn insights into clear actions and recommendations. \nMentor team members and contribute to a high-performing, commercially focused marketing culture.\nWhat you’ll bring:\nBachelors Degree in a relevant discipline or an equivalent industry qualification is required.\n7-10 years' experience in marketing, with a strong track record of delivering commercial outcomes.\nExperience developing and executing integrated marketing strategies across brand, acquisition and digital channels.\nDemonstrated success driving customer acquisition, conversion and marketing ROI.\nExperience leading cross-functional teams and working in complex matrix organisations.\nStrong understanding of brand, acquisition and customer marketing.\nCommercially minded, with the ability to translate business objectives into marketing outcomes.\nData-driven, with the ability to turn insights into action.\nTelco experience preferred but not essential.\nWhat's in it for you?\nFlexible hybrid way of working (from home and office)\n‘Stay Connected Mobile’ - Access to a free mobile plan\n‘Stay Connected NBN’ - Access to a free, high-speed NBN plan (up to 500 Mbps)\n‘Your Leave’ - additional leave to be used whenever you like - every year\nAccess to TPG Learning Hub platform and internal development opportunities\nAccess to Corporate Partner Discounts\nDon’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.\nTPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.\nOur Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. 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