{"id":3846997,"url":"https://alion.io/job/tracker-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":4505358,"name":"Tracker","domain":null,"url":"https://alion.io/company/tracker-3","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Johannesburg, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"TikTok Ads","optional":false}],"status":"live","first_seen_at":"2026-11-05T13:32:56Z","employer_posted_date":null,"last_verified_at":"2026-11-05T13:32:56Z","board_verified":false,"closed_at":null,"days_open":2,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":2},"description":"Introduction\nTracker is seeking an experienced, commercially minded and data-driven Digital Marketing Manager to lead its digital marketing function and accelerate measurable customer and business growth.\n\nThe successful candidate will develop and execute Tracker's digital marketing strategy, with a strong focus on performance marketing, customer acquisition, conversion optimisation, analytics, marketing technology (MarTech), Artificial Intelligence (AI), digital platforms and commercial return on investment.\n\nThis is a strategic and hands-on leadership role requiring an individual who can translate customer behaviour, digital performance and data into actionable growth opportunities while strengthening Tracker's overall digital marketing capability.\nDuties & Responsibilities\nKEY RESPONSILITIES\nDigital Growth & Performance MarketingDevelop and execute Tracker's digital marketing strategy and roadmap in support of customer, brand and commercial growth objectives.\nLead performance marketing across paid search, paid social, display, programmatic and retargeting channels.\nDrive efficient customer and lead acquisition through active management of CAC, CPA, CPL, ROAS, conversion rates and lead quality.\nAnalyse campaign, audience, channel, creative and customer behaviour data to identify growth and optimisation opportunities.\nLead SEO and AI-enabled search/discovery optimisation initiatives.\nDevelop an integrated digital channel strategy across discovery, consideration, acquisition, conversion and retention.\nEstablish a disciplined test-and-learn approach across audiences, creative, propositions, channels and investment strategies.\nMonitor emerging digital platforms, technologies and customer behaviours and assess their commercial application.\nOversee end-to-end production and quality assurance of digital campaign collateral.\nConversion, Data & OptimisationOwn conversion performance across the end-to-end digital acquisition funnel.\nDevelop and lead a structured Conversion Rate Optimisation (CRO) and experimentation programme.\nDrive A/B and multivariate testing across landing pages, forms, customer journeys, messaging and propositions.\nEstablish KPIs, measurement frameworks, attribution methodologies and dashboards connecting marketing activity to commercial outcomes.\nIdentify customer drop-off points and lead initiatives to address conversion barriers.\nTranslate customer and digital performance data into actionable business recommendations.\nStrengthen the use of first-party data for segmentation, targeting and personalisation.\nPartner with Product, Technology, Data, Sales and Customer Experience teams to optimise customer acquisition journeys.\nMarketing Technology, AI & Digital PlatformsOptimise advertising, web analytics, CRM, Customer Data Platform and marketing automation technologies.\nDevelop and maintain a prioritised MarTech capability roadmap.\nIdentify opportunities to deploy AI, automation, predictive analytics and GenAI across digital marketing activities.\nPartner with Technology and Data teams to improve tagging, measurement, data quality, platform integration and customer identity capabilities.\nEvaluate emerging MarTech solutions based on business value, scalability, customer impact, integration requirements and total cost of ownership.\nAct as custodian of Tracker's website, landing pages, social media channels and associated marketing technology assets.\nOversee website content, forms, live-chat functionality and digital platform integrations.\nMonitor website performance, availability and customer experience, coordinating enhancements and issue resolution.\nCommercial & Agency LeadershipOwn and manage the digital marketing budget and allocate investment according to performance and commercial opportunity.\nDemonstrate measurable ROI and commercial contribution from digital marketing investment.\nManage and challenge digital agencies, media partners, technology vendors and specialist suppliers against agreed KPIs.\nDevelop business cases for significant digital, media and MarTech investments.\nLead structured supplier and agency performance reviews.\nAct as Tracker's digital marketing subject matter expert.\nTranslate digital performance, customer behaviour and technology developments into clear recommendations for senior stakeholders.\nMaintain effective governance across budgets, campaigns, suppliers, customer data and digital-platform access.\nPeople LeadershipLead and develop the Digital Marketing team in alignment with Tracker's values and strategic priorities.\nEstablish clear objectives, KPIs and individual accountabilities.\nBuild a high-performance culture focused on innovation, accountability, customer experience and execution excellence.\nCoach and develop team members while strengthening future digital capability.\nManage workforce capacity, capability and succession requirements.\nPromote collaboration across Marketing and the wider organisation.\nFinancial ManagementDevelop and manage annual operating and capital budgets.\nMonitor digital marketing expenditure against forecasts and business plans.\nAnalyse financial variances and implement corrective actions.\nIdentify opportunities to improve marketing efficiency and return on investment.\nEnsure supplier expenditure delivers appropriate quality and commercial value.\nDevelop financial motivations and business cases for major investments.\nMaintain strong financial governance and minimise unnecessary expenditure and financial leakage.\n\nDesired Experience & Qualification\nQualifications\nEssential: Matric\nEssential: Bachelor's Degree in Marketing, Commerce, Business, Digital Marketing or a related discipline at NQF Level 7.\nAdvantageous: Relevant postgraduate qualification.\nAdvantageous: Relevant digital platform, analytics, performance marketing or MarTech certifications.\nExperience\nMinimum 8 years' digital marketing experience, ideally within a high-volume B2C environment.\nMinimum 5 years' experience in a digital marketing management or senior specialist role with significant responsibility for performance marketing.\nDemonstrable success in scaling digital acquisition, improving conversion and marketing efficiency.\nExperience managing significant digital/media budgets and demonstrating measurable ROI.\nExperience managing digital agencies and specialist partners.\nProven cross-functional experience working with Product, Technology, Data, Sales and Customer Experience teams.\nTechnical & Digital Expertise\nCandidates should demonstrate strong practical experience across:\nGoogle Ads\nGoogle Analytics 4\nGoogle Tag Manager\nGoogle Search Console\nMeta Ads Manager\nPaid social and performance media\nSEO and search marketing\nConversion Rate Optimisation (CRO)\nA/B testing and experimentation\nCRM and marketing automation\nCustomer and first-party data\nAttribution and digital measurement\nDashboarding and performance analytics\nMarTech platforms\nAI and automation within digital marketing\nExperience with platforms such as TikTok Ads and LinkedIn Ads will also be advantageous.\n\nKey Competencies\nThe successful candidate will demonstrate:\nStrategic digital leadership\nStrong commercial judgement and financial acumen\nDeep performance marketing expertise\nData-driven decision-making\nCustomer acquisition and conversion expertise\nSystems and MarTech thinking\nAnalytical and critical thinking\nAgency and supplier management\nStrong stakeholder influence and negotiation\nCreative thinking and innovation\nExcellent written and verbal communication\nHigh levels of ownership, curiosity, pace and accountability\nStrong people leadership and development capability\nResilience and results orientation\n\nPlease note, should you not hear from us within 4 weeks, consider your application unsuccesful.","description_format":"text","description_chars":7742,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fleet Management","IoT Connectivity"],"lifecycle":[{"event":"open","at":"2026-11-06T00:57:20Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring 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