{"id":684768,"url":"https://alion.io/job/trafilea-tech-e-commerce-group-growth-marketer-retention-apparel","title":"Growth Marketer Retention - Apparel","company":{"id":641,"name":"Trafilea","domain":"trafilea.com","url":"https://alion.io/company/trafilea-tech-e-commerce-group","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":{"grade":"A","score":87,"open_postings":36,"ghost_share":0.139,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":136,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["AR"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"WhatsApp","optional":false},{"name":"Magento","optional":true},{"name":"PHP","optional":true},{"name":"Shopify","optional":true}],"status":"live","first_seen_at":"2026-08-05T16:54:12Z","employer_posted_date":"2026-08-05","last_verified_at":"2026-10-19T23:05:24Z","board_verified":true,"closed_at":null,"days_open":75,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":74},"description":"About Trafilea\nTrafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.\nWith over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.\nWe own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.\nWhy Trafilea\nWe’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.\nWe build and scale our own brands.\nWe invest in AI and automation like few others in eCom.\nWe test fast, grow fast, and help you do the same.\nBe part of a dynamic, diverse, and talented global team.\n100% Remote, USD competitive salary, paid time off, and more.\nKey Responsibilities\nAt Trafilea, retention is not just about sending emails. It's about creating personalized customer experiences that drive engagement, increase lifetime value, and fuel the growth of globally recognized D2C brands.\nWe're looking for a Growth Marketer, Retention to execute high-impact lifecycle marketing initiatives across Email, SMS, Push Notifications, and WhatsApp. If you enjoy combining creativity, data, experimentation, and automation to improve customer experiences, this role is for you.\nYou exist to make our Retention Marketing engine run better every single day. You will be the person closest to the campaigns, the flows, and the platform - the one who knows exactly how every automated journey is built, why it's structured that way, and how it could perform better. You're not here to simply press buttons. You're here to own the operational quality of our lifecycle marketing, propose improvements, and drive measurable impact from day one.\nYou'll join a remote-first team that moves fast, experiments constantly, and operates at a scale few e-commerce companies can match\nWhat you'll do:\nExecute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp.\n\nBuild, launch, and optimize CRM campaigns/Broadcast directly inside Klaviyo. Ensure every campaign and flow is properly segmented, personalized, QA'd, scheduled, and compliant before it goes live. You are the last line of defense before anything reaches a customer.\n\nSet up and maintain core automated journeys: cart abandonment, product/browse abandonment, post-purchase/post-delivery sequences, win-back programs, welcome series, reactivation flows, and cross-sell/upsell sequences. Understand not just the how, but the why behind each flow's architecture.\n\nAudit existing flows and broadcast setups regularly - using AI tools and your own judgment - to identify inefficiencies, broken logic, outdated content, missing segments, or underperforming elements. Propose and implement improvements.\n\nRun A/B and multivariate tests on subject lines, content, send times, offers, segmentation, and flow logic. Track results, document learnings, and apply them to future campaigns\n\nBuild and refine audience segments using behavioral, transactional, and lifecycle data. Understand how segmentation directly affects deliverability, engagement, and revenue.\n\nSet up dynamic content, conditional logic, and personalization rules within Klaviyo to increase relevance and conversion across campaigns and flows.\n\nAnalyze campaign and flow performance - not just open rates and clicks, but conversion, revenue per recipient, and how results connect to actual customer behavior and business outcomes.\n\nAnalyze campaign performance, identify actionable insights, and recommend optimizations based on data.\n\nCollaborate with senior retention strategists, designers, copywriters, and data teams to ensure campaigns are strategically aligned and creatively strong.\n\nIdentify process improvements in how we build, test, launch, and report on campaigns. You're expected to make the operation better, not just maintain it.\n\nStay current on Klaviyo platform capabilities, new features, deliverability best practices, and industry trends in e-commerce lifecycle marketing.\n\nRequirements\n1-3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Email Marketing/SMS/Whatsap.\n\n1-3 years of hands-on experience in email marketing, lifecycle marketing, or marketing automation - specifically building and managing campaigns and flows inside a platform, not just strategizing about them.\n\nAt least 1 year managing owned marketing channels such as Email, SMS, Push Notifications, or WhatsApp. Direct, practical experience with at least one major e-commerce marketing automation platform. Klaviyo or Braze experience is strongly preferred. Experience with Insider One or HubSpot is also valued.\n\nExperience building and launching broadcast/campaign sends with proper segmentation, personalization, scheduling, and QA.\n\nProven ability to independently set up automated flows (cart abandonment, browse abandonment, post-purchase, win-back, welcome series) - including trigger logic, branching, timing, filters, and conditional content.\n\nDemonstrated understanding of A/B testing - not just running tests, but forming hypotheses, designing tests properly, and interpreting results.\n\nStrong analytical mindset with the ability to translate campaign data into optimization opportunities.\n\nComfortable working in fast-paced, high-growth environments such as e-commerce, startups, marketplaces, consumer apps, or DTC brands. Experience working in a startup, small, or mid-size e-commerce brand is a Plus. We want someone who has made a real impact in growing the Retention efforts for a brand.\n\nStrong communication skills and an ownership mentality.\n\nEnglish proficiency to collaborate in a global environment. Proficiency in Spanish is also a plus\n\nPreferred Skills:\nExperience with SMS marketing (opt-in strategy, compliance, campaign setup, triggered messages).\n\nFamiliarity with push notifications and/or WhatsApp as marketing channels.\n\nExperience with HTML/CSS for email template customization.\n\nFamiliarity with customer data platforms, data feeds, or integrations that connect e-commerce platforms to marketing automation tools.\n\nExposure to incrementality concepts, holdout groups, or revenue attribution beyond last-click.\n\nExperience with Shopify, Magento, or other e-commerce platforms and how they integrate with CRM/marketing automation.","description_format":"text","description_chars":6519,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"associate","optional":false},"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Argentina","iso":"AR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["E-commerce Platforms","Apparel & Fashion Brands","Lingerie, Underwear & Swimwear"],"lifecycle":[{"event":"open","at":"2026-09-11T00:11:26Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.833,"p_room":0.72,"age_days":74,"expected_fill_days":136,"reasons":["conf:0","win:mid","crowd:junior"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/trafilea-tech-e-commerce-group-growth-marketer-retention-apparel","json_url":"https://alion.io/job/trafilea-tech-e-commerce-group-growth-marketer-retention-apparel.json","meta":{"generated_at":"2026-10-20T00:45:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1052,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":641},"rest":"https://alion.io/mcp/rest/get_company?id=641"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftrafilea-tech-e-commerce-group-growth-marketer-retention-apparel"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftrafilea-tech-e-commerce-group-growth-marketer-retention-apparel"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftrafilea-tech-e-commerce-group-growth-marketer-retention-apparel"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/trafilea-tech-e-commerce-group-growth-marketer-retention-apparel\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftrafilea-tech-e-commerce-group-growth-marketer-retention-apparel"}]}