{"id":510902,"url":"https://alion.io/job/transperfect-marketing-technologist-contractor","title":"Marketing Technologist (Contractor)","company":{"id":5116,"name":"TransPerfect","domain":"transperfect.com","url":"https://alion.io/company/transperfect","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"D","score":54,"open_postings":203,"ghost_share":0.68,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":67,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Sales","role_family":"Sales","seniority":"middle","employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cape Town, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":14000,"max_usd":32000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":42},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Drupal","optional":false},{"name":"GA4","optional":false},{"name":"GDPR","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"JavaScript","optional":false},{"name":"React.js","optional":false},{"name":"Salesforce","optional":false},{"name":"Tableau","optional":false},{"name":"Vue.js","optional":false},{"name":"WordPress","optional":false},{"name":"Ahrefs","optional":true},{"name":"Mixpanel","optional":true},{"name":"PHP","optional":true},{"name":"Screaming Frog","optional":true},{"name":"Semrush","optional":true}],"status":"live","first_seen_at":"2026-03-20T00:00:00Z","employer_posted_date":"2026-03-20","last_verified_at":"2026-11-13T07:56:37Z","board_verified":true,"closed_at":null,"days_open":238,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":238},"description":"TransPerfect Is More Than Just a Job…\nOur greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.\nPosition Summary:\nTransPerfect is seeking a technically rigorous and analytically driven Marketing Technologist (contractor) to own the global tracking infrastructure that powers our marketing engine. This role is primarily focused on Google Tag Manager (GTM) implementation, GA4 configuration, and conversion tracking - complemented by hands-on Google Search Console analysis to inform and validate organic search performance. You will ensure accurate, privacy-compliant measurement across all digital touchpoints worldwide, and maintain the technical bridge between marketing activity, web analytics, and CRM performance.\nPosition Responsibilities:\nTagging & Tracking Implementation (~85%)\nThis is the primary function of the role. You will own the full lifecycle of tag implementation and analytics configuration across TransPerfect's global web properties.\n\nOwn end-to-end tag implementation through Google Tag Manager (GTM), including custom HTML tags, triggers, variables, and data layer architecture across all global websites and landing pages.\n\nImplement tracking via GTM and through hard-coded website tags where required, collaborating with web development teams on CMS environments including Drupal, WordPress, React, and Vue.\n\nConfigure and maintain GA4 properties, events, conversions, custom dimensions/metrics, and cross-domain tracking to ensure robust and accurate measurement.\n\nImplement and manage enhanced conversions for GA4 and Google Ads, including hashed data matching and first-party data strategies.\n\nOwn and define data layer specifications in partnership with web and engineering teams, ensuring consistent implementation across all digital touchpoints.\n\nTroubleshoot and diagnose tracking issues in collaboration with development, IT, and regional marketing teams; maintain ongoing tag audit cadence.\n\nImplement offline conversion tracking to sync CRM lead and opportunity data (Salesforce/Pardot) back into Google Ads, GA4, and related platforms.\n\nCreate and manage CRM-based retargeting audiences, and maintain measurement frameworks, naming conventions, and UTM standards across all campaigns.\n\nBuild and maintain dashboards in Tableau to surface tracking performance, funnel health, and data quality metrics for marketing and leadership stakeholders.\n\nForm Tracking & CRM Integration (~85%)\nImplement tracking for all contact form types - including standard submissions, multi-step forms, embedded Pardot forms, and paid media landing page forms.\n\nSupport and optimize integrations between analytics platforms and CRM systems, ensuring lead data flows accurately from web touchpoints into Salesforce/Pardot.\n\nMaintain accurate lead attribution by ensuring UTM parameters, source/medium data, and campaign identifiers are passed through form submissions and CRM records correctly.\n\nPartner with marketing operations to validate tracking against actual CRM lead volume on a regular basis.\n\nPrivacy & Governance (~85%)\nEnsure all tracking implementation aligns with GDPR, ePrivacy, and applicable regional data protection regulations across global markets.\n\nSet up and maintain cookie consent management platform (CMP) integrations within GTM, ensuring compliant event firing based on user consent state.\n\nMaintain documentation of tag inventory, data layer specifications, and consent configurations to support compliance and audit readiness.\n\nTechnical SEO & Google Search Console Analysis (~15%)\nWhile not the primary focus, this pillar is important for connecting organic search performance to the broader analytics picture and ensuring site health does not impede trackable traffic.\n\nMonitor and analyse organic search performance via Google Search Console - including impressions, clicks, CTR, average position, and keyword trends across global properties.\n\nIdentify and escalate crawlability, indexing, and coverage issues in collaboration with web and SEO stakeholders; support resolution through GTM and technical fixes where applicable.\n\nTrack Core Web Vitals and page experience signals; coordinate with development teams on remediation where performance issues affect organic visibility.\n\nUse GSC data in conjunction with GA4 to build a joined-up view of organic traffic quality, landing page engagement, and goal completion rates.\n\nSupport basic technical SEO hygiene tasks as needed: canonical tags, hreflang implementation for multilingual properties, XML sitemap health, and structured data validation.\n\nCross-Functional Collaboration\nPartner with paid media, SEO, web development, CRM, and marketing operations teams globally to ensure tracking supports all marketing programmes.\n\nProvide internal training and documentation on tracking best practices, GTM usage, and data layer standards for non-technical marketing team members.\n\nServe as a subject matter expert on measurement: advise on attribution approaches, conversion definitions, and reporting methodology.\n\nJob requirements\nRequired experience and qualifications:\n3-5 years of experience in tag implementation, marketing analytics, or digital marketing data roles.\n\nAdvanced, hands-on expertise in Google Tag Manager - including custom HTML, JavaScript variables, triggers, data layer design, and debugging.\n\nStrong proficiency in GA4: event schema design, conversion configuration, custom dimensions/metrics, audiences, and cross-domain tracking.\n\nProven experience with Google Ads enhanced conversions and offline conversion import workflows.\n\nWorking proficiency in HTML and JavaScript sufficient for custom tagging solutions and data layer validation.\n\nHands-on experience with Salesforce (Pardot) or HubSpot for tracking integrations, UTM attribution, and CRM data quality.\n\nExperience building dashboards and reports in Tableau for marketing and analytics use cases.\n\nSolid understanding of form tracking methodologies, UTM frameworks, attribution models, and lead measurement.\n\nFamiliarity with Google Search Console: performance reporting, coverage/indexing analysis, and Core Web Vitals monitoring.\n\nGood working knowledge of GDPR, ePrivacy, and consent-based tag firing strategies.\n\nStrong analytical and problem-solving skills; able to self-diagnose tracking discrepancies and drive resolution.\n\nExcellent written communication; able to document technical specifications clearly for both technical and non-technical audiences.\n\nPreferred Qualifications:\nExperience working in a global, multi-site enterprise environment with multiple regional domains or subdomains.\n\nExposure to additional analytics platforms such as Adobe Analytics, Snowplow, or Mixpanel.\n\nFamiliarity with server-side tagging solutions (e.g., sGTM, Stape) and their implications for data quality and privacy.\n\nExperience with SEO tools such as Screaming Frog, Semrush, or Ahrefs for technical audits.\n\nExposure to marketing automation workflows, lead scoring models, and lifecycle stage management.\n\nGoogle Tag Manager, GA4, or Google Ads certifications are a plus.","description_format":"text","description_chars":7202,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Professional Services","Translation Services"],"lifecycle":[{"event":"open","at":"2026-09-07T14:50:25Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.29,"p_room":0.28,"age_days":237,"expected_fill_days":67,"reasons":["conf:13","stale_co","velocity","ghost","win:tail","crowd:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/transperfect-marketing-technologist-contractor","json_url":"https://alion.io/job/transperfect-marketing-technologist-contractor.json","meta":{"generated_at":"2026-11-13T08:41:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17980,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5116},"rest":"https://alion.io/mcp/rest/get_company?id=5116"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftransperfect-marketing-technologist-contractor"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftransperfect-marketing-technologist-contractor"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftransperfect-marketing-technologist-contractor"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/transperfect-marketing-technologist-contractor\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftransperfect-marketing-technologist-contractor"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":510902}},{"tool":"search_jobs","arguments":{"company":"transperfect.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":510902},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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