Channel Marketing Manager - Services

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

About the Role

TrendAI™ is hiring a Channel Marketing Manager embedded within US Channel Marketing and serving as the strategic marketing partner to the Director of MSP Growth Strategy. This position also collaborates with the service provider partner ecosystem which spans Managed Service Providers (MSP), Managed Security Service Providers (MSSP), and Digital Forensics and Incident Response (DFIR) teams who deliver proactive, layered security services through TrendAI's™ partner-centric platform.

This role is best suited for an extremely strategic thinker and creative problem solver. The person in this seat needs to understand what meaningfully differentiates MSP, MSSP, and DFIR partners and their buying behavior, business models, and go-to-market needs. Then use that understanding to make real prioritization calls: which partner segments and events deserve investment, how engagement should differ across partner types, and how channel marketing decisions ladder up to shared revenue and growth goals with the business. This person will act as a thought partner to service provider sales/BD leadership, not just a request-taker.

Key Responsibilities

Strategy & Partnership

• Own the channel marketing strategy and go-to-market plan for the service provider partner ecosystem (MSP, MSSP, DFIR), making prioritization calls grounded in shared business goals with partners

• Act as a strategic thought partner to the Director of MSP Growth Strategy - bringing data-driven recommendations, not just executing requests

• Build and maintain a clear point of view on how MSP, MSSP, and DFIR partner types differ in buying motion, service delivery model, and enablement needs, and tailor marketing approach to each accordingly

• Make strategic decisions on which industry events, conferences, and partner engagements to invest in based on ROI and fit with service provider priorities

• Represent channel marketing in service provider segment planning, QBRs, and roadmap discussions

Program Execution

• Design and execute co-marketing programs, MDF/MBI plans, and campaigns tailored to MSP, MSSP, and DFIR partners

• Build differentiated partner enablement assets: one-pagers, email nurture series, battle cards, and sales kits

• Own SPIF and partner incentive program design for the segment, tying incentive structures back to deal registration and partner-sourced pipeline goals

• Support recruitment and onboarding enablement for new service provider partners

• Track and report on campaign performance, partner-sourced pipeline, and deal registration metrics across partner types

• Partner with Sales Ops and CRM teams (Dynamics 365) to ensure accurate partner-type data and reporting

Required Qualifications

• 5-8 years of channel or partner marketing experience, ideally in cybersecurity or B2B SaaS

• Demonstrated experience marketing to or through MSP, MSSP, and/or DFIR partner types, with a clear grasp of how these segments differ

• Experience in synthesizing varying service partner GTM structures (across market segments) and developing custom co-sell and campaign strategies with strategic partners

• Strong strategic and analytical thinking; comfortable making prioritization calls (event investment, partner segment focus, budget allocation) with imperfect information

• Experience managing MDF/MBI budgets, deal registration programs, and partner incentive/SPIF structures

• Track record of operating as a strategic partner to sales/BD leadership, not solely an execution resource

• Excellent written communication skills, with experience producing partner-facing content (i.e. print collateral, webinars, etc.)

• Experience with CRM platforms (Microsoft Dynamics 365 or similar)

Preferred Qualifications

• Familiarity with the TrendAI™ portfolio or the broader cybersecurity industry

• Experience developing long-form nurture cadences for partner lead development

• Experience evaluating and selecting event/conference participation based on partner ROI

• Experience supporting live partner enablement events or simulations (e.g., cyber-crisis simulation programs)

What We Offer You

You're important to us. What matters to you, matters to us too. TrendAI provides benefit options for you and your family.

• Comprehensive medical, dental and vision insurance

• Life insurance

• Short & Long Term Disability

• Pre-partum, maternity, parental and medical leave

• Mental Health Wellness Program

• Adoption Assistance

• Wellness Incentive

• Pet Insurance

• 401(k) with company match

• Paid Time Off

• 14 Annual Holidays

• Tuition Assistance

• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.