{"id":3124698,"url":"https://alion.io/job/trinet-confidential-director-demand-generation","title":"Director, Demand Generation","company":{"id":1462,"name":"TriNet","domain":"trinet.com","url":"https://alion.io/company/trinet","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":74,"open_postings":40,"ghost_share":0,"stale_share":0.85,"repost_share":0,"time_to_fill_p50_days":79,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dunwoody, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":125000,"max":250000,"currency":"USD","period":"year","gross":null,"usd_annual":250000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false}],"status":"live","first_seen_at":"2026-10-22T20:57:30Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-24T20:58:15Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.\nTriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.\nDon't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect - and we encourage you to apply. You may just be the right candidate for this or other roles.\nA Brief Overview\nThe Director, Demand Generation plays a critical role in driving TriNet's pipeline growth by planning, executing, and optimizing integrated marketing programs. This leader will manage core demand generation activities across channels, partner closely with cross-functional teams, and ensure programs are measurable, targeted, and aligned to business goals. This role requires strong operational discipline, data-driven decision-making, and the ability to lead a high-performing team.\nWhat you will do\nDemand Generation Strategy:Support the development and execution of demand generation strategies across PEO, ASO, Broker, and local market segments.\nDrive pipeline growth through demand creation and demand capture programs.\nTranslate growth objectives into actionable campaign plans, pipeline targets, and audience strategies.\nContribute to defining target markets, buyer personas, and messaging frameworks.\n\nTeam Leadership:Manage and develop a team of demand generation professionals, including campaign managers, digital marketers, and analysts.\nPromote a collaborative, accountable, and performance-driven team culture.\nProvide coaching, feedback and professional development support\n\nCampaign Operations and Optimization:Oversee campaign operations including workflows, lead routing, scoring, and conversion optimization.\nImprove lead quality and conversion rates through testing, refinement, and operational rigor.\nPartner with Marketing Operations to optimize inbound lead qualification processes and criteria.\n\nCampaign Planning and Execution:Lead the planning and execution of integrated, multi-channel campaigns across digital, paid media, email, social, events, and MDR.\nEnsure campaigns are audience-centric, measurable, and aligned to pipeline and revenue goals.\nSupport local market demand generation through region-specific programs.\n\nLead Generation, Nurturing & Lifecycle Marketing:Manage programs that attract, capture, and qualify leads using inbound and outbound tactics.\nExecute lifecycle marketing strategies that nurture prospects through the funnel.\nImplement nurturing programs that improve pipeline velocity and conversion.\n\nData Driven Insights:Use analytics, marketing automation, and CRM tools to measure performance and optimize programs.\nEstablish KPIs, dashboards, and reporting frameworks for visibility and accountability.\nProvide insights to inform campaign strategy and investment decisions.\n\nCross Functional Collaboration:Partner with Sales, Marketing Operations, and Product Marketing to ensure alignment on goals, messaging, and lead processes.\nMaintain strong communication loops to maximize pipeline efficiency and conversion.\n\n Market Research & Competitive Intelligence:Stay informed on market trends, customer insights, and competitive dynamics.\nSupport account-based marketing (ABM) initiatives for high-value accounts.\n\nBudget ManagementManage demand generation program budgets, ensuring efficient resource allocation and strong ROI.\n\nThought Leadership & Innovation:Advocate for best practices, new technologies, and innovative approaches to improve demand generation performance.\nContribute strategic recommendations within the marketing organization.\n\nPerforms other duties as assigned\nComplies with all policies and standards\nEducation Qualifications\nBachelor's Degree or equivalent experience, advanced degree preferred preferred\nExperience Qualifications\nTypically 10+ years Experience in demand generation, digital marketing, or related fields.\nProven experience managing demand generation programs and leading teams.\nDemonstrated success driving measurable pipeline and revenue impact.\nSkills and Abilities\nStrategic Execution: Ability to translate strategy into actionable plans and successful campaigns.\nPeople Leadership: Strong team leadership, coaching, and development capabilities.\nData-Driven Approach: Skilled in analytics, reporting, and performance optimization.\nMarketing Automation & CRM: Proficiency with platforms such as HubSpot, Marketo, or Pardot, and CRM systems.\nCollaboration: Strong communication and cross-functional partnership skills.\nResults Orientation: Proven track record of meeting demand generation KPIs and improving performance.\nIndustry Knowledge: Understanding of B2B marketing, buyer behavior, and demand generation best practices.\nProfessional Presence: Ability to communicate effectively with senior leaders and stakeholders.\nWork Environment\nWork in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.\nThe preferred location for this role is Atlanta, GA, and the salary range for this location is $125,000.00 to $250,000.00. All qualified external applicants will be considered for an in-office role, based in Atlanta. All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience.\nA candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan.\nAdditionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program. Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904\nPlease Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.\nTriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. 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