{"id":331253,"url":"https://alion.io/job/true-classic-creative-strategist","title":"Creative Strategist","company":{"id":8725,"name":"True Classic","domain":"trueclassictees.com","url":"https://alion.io/company/true-classic","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Design","role_family":"Design","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Calabasas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":93000,"max_usd":222000,"period":"year","method":"role_country_seniority_unknown","sample_n":2472},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Looker","optional":false},{"name":"Adobe Photoshop","optional":true},{"name":"Canva","optional":true},{"name":"Figma","optional":true}],"status":"live","first_seen_at":"2026-08-28T14:52:36Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-10-28T09:44:55Z","board_verified":true,"closed_at":null,"days_open":60,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":60},"description":"True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.\nAll of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.\nAreas of Accountability\nCreative Strategy & Performance Insights\nOwn creative reporting and learning recaps across assigned products and verticals\n\nAnalyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps\n\nTranslate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps\n\nConnect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts\n\nMessaging Architecture & Copy Development\nBuild persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs\n\nWrite high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts\n\nDevelop messaging systems and playbooks that improve consistency, speed, and creative quality\n\nApply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness\n\nCreative Briefing & Execution Support\nAuthor performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights\n\nCollaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems\n\nProvide clear direction and feedback to creators, editors, and production partners throughout execution\n\nPrototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed\n\nPlatform Strategy & Operational Excellence\nDevelop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV\n\nMaintain awareness of emerging platform trends, creative formats, and audience behaviors\n\nUtilize AI tools to accelerate research, ideation, copy development, and workflow efficiency\n\nEnsure messaging and claims remain compliant with approved legal and brand guidelines\n\nCross Functional Collaboration\nPartner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives\n\nWork with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development\n\nCollaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution\n\nQualifications\nDemonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising\n\nExperience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools\n\nStrong strategic thinking, copywriting, creative analysis, and consumer psychology skills\n\nAbility to translate performance data into scalable creative concepts and actionable testing frameworks\n\nDemonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes\n\nPreferred Qualifications\nFamiliarity with AIDA, PASDA, and other direct-response copy frameworks\n\nNice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping\n\nWorkplace Arrangement\nThis role is hybrid (3x per week in office) based in Calabasas, CA.\nCompensation and Benefits\nCompensation\nCompetitive salary + bonus\n\nTime Off\nUnlimited PTO and sick time\n\nHealth & Wellness\nCompany-paid medical, dental, and vision insurance\n\n$100/month Health & Wellness stipend\n\nFree Employee Assistance Program (EAP)\n\nWork & Growth Support\n$100/month Personal Workspace/Office stipend\n\nPerks\n$1,000/year True Classic merchandise allowance\n\n401(k) plan with 3% company match\n\nTrue Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.","description_format":"text","description_chars":4890,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Unlimited PTO","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Apparel & Fashion Brands"],"lifecycle":[{"event":"open","at":"2026-09-05T17:27:45Z"}],"visa":[],"liveness":{"score":18,"band":"cold","label":"Long shot","p_open":1,"p_active":0.487,"p_room":0.36,"age_days":60,"expected_fill_days":33,"reasons":["conf:0","urgency","win:tail","crowd:"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/true-classic-creative-strategist","json_url":"https://alion.io/job/true-classic-creative-strategist.json","meta":{"generated_at":"2026-10-28T13:02:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17459,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8725},"rest":"https://alion.io/mcp/rest/get_company?id=8725"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftrue-classic-creative-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftrue-classic-creative-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftrue-classic-creative-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/true-classic-creative-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftrue-classic-creative-strategist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":331253}},{"tool":"search_jobs","arguments":{"company":"trueclassictees.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":331253},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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