Crisis Communication Associate Trainer

Working Hours

As required by contract; flexible depending on training delivery.

Work Pattern

Remote, with travel as required.

Travel Requirements

International, sometimes at short notice

On-Call / Shift Work

May be called to deploy if there is a major incident

Special Conditions

Background checks required.

Purpose of the Role

The Crisis Communications Associate is a freelance, ad hoc role within Kenyon's global network of Associates, providing specialist crisis communications expertise to support clients in preparing for, responding to and recovering from crisis incidents.

Working alongside Kenyon's consultants and operational teams, the Associate delivers crisis communications training, workshops and exercises to help strengthen client preparedness. During live incidents, the Associate may be deployed to provide practical communications support, working as part of an integrated crisis management team to develop messaging, advise senior leaders, support media engagement, manage stakeholder communications and help protect organisational reputation during high-pressure situations.

This role requires individuals who can quickly adapt to different client environments, work collaboratively within multidisciplinary response teams and provide calm, professional advice in complex and fast-moving situations. Associates are engaged on an as-needed basis for both preparedness activities and operational deployments, with opportunities to support clients across a range of industries and geographical locations.

Associates are engaged on an as-needed basis for both preparedness activities and operational deployments, supporting clients across aviation and other highly regulated or high-risk sectors, including transportation, oil & gas, hospitality, manufacturing, government, energy and critical infrastructure.

Scope & Decision-Making Authority

Autonomous Decision making:

• Makes informed decisions within their area of expertise while recognising when issues should be escalated to the Crisis Communications Lead, Deployment Lead or client representatives.

• Exercises professional judgement to adapt training materials and facilitation techniques to suit the audience, sector and learning objectives while maintaining alignment with Kenyon's quality standards.

Escalation points:

• Any changes to approved content, course objectives, or regulatory wording.

• Escalate decisions that could affect the delivery of services, client expectations, contractual commitments or commercial agreements.

• Budget-related decisions, including travel or material costs outside pre-approved limits.

• Issues involving risk, compliance, safeguarding, or matters that affect crisis-response strategy.

Cross Functional Authority:

• May collaborate with operations, deployment teams, SMEs and Product but cannot commit other teams to deadlines or deliverables without approval.

• May coordinate with clients on logistics but cannot negotiate contractual terms or service levels.

• No authority to approve vendor contracts, technology tools, or external suppliers

Geographic/Business Unit Scope:

• Supports training across the full Kenyon Emergency Services business unit.

• May be deployed globally

Key Relationships

Internal

• Training Manager

• Training Administrator

• Head of Product Development

• Operations

• SME’s

• VP Crisis Communications

External

• Delegates receiving training and consultancy

• Aviation operators during planning and exercise activities

• Clients across aviation, transportation, hospitality, energy, manufacturing, government and other high-risk industries during planning, training and exercise activities.

Key Responsibilities

• Review, develop and write Crisis Communications Plans aligned with applicable regulatory requirements, industry standards and organisational best practice across multiple sectors.

• Deliver high-quality, interactive training in person and virtually via Microsoft Teams.

• Design, facilitate and evaluate Crisis Communications exercises including tabletop, input-response and full-scale live exercises.

• Maintain up-to-date knowledge of crisis communications best practices, regulatory requirements and emerging issues across aviation and other high-risk industries.

• Participate in internal training days, CPD activities and deployment readiness sessions.

• Collaborate with cross-functional teams and represent Kenyon professionally with clients and stakeholders.

• Work with Product to design and develop new or bespoke training products.

• Travel internationally as required to support training and exercises.

• Including, but not limited to: advising Communications Teams, delivering just-in-time spokesperson training, drafting and reviewing internal and external communications, analysing Media Call Centre insights, and providing strategic advice on reputation and brand protection

Key Metrics for Success

• Deliver training sessions with an average NPS rating of 80 or above

• Timely and accurate completion of all training related documentation and reports

AI & Digital Competency

TrustFlight is an AI-first organisation. Every role is expected to actively engage with AI tools and digital ways of working to drive efficiency, quality, and innovation.

AI Fluency Tier

Tier 1 - AI User

Profile - Uses AI-assisted tools in daily workflows

Expectations - Confidently uses AI features in existing tools (e.g. copilots, smart search, assisted drafting). Understands when AI output needs human review. Completes AI User onboarding within 30 days.

Role-Specific AI & Digital Skills

• Generate quick-read overviews (e.g., risk summaries, terminology glossaries) to support personal preparation - not for client distribution.

• Use AI-enabled scheduling or coordination tools to plan multi-time-zone sessions and streamline communication with clients.

• Use AI transcription tools to capture key points or questions during virtual sessions for internal follow-up.

• Use internal copilots to improve reporting & documentation. Review AI output critically to ensure accuracy before submission.

AI Development & Growth

• Share effective prompts, templates and best practices with the wider training community.

• Participate in internal AI knowledge-sharing sessions and contribute use-case examples.

Competencies & Behaviours

• Customer Centricity - Keeps client needs at the centre of decisions.

• Collaboration - Works effectively with internal and external stakeholders.

• Delivery Focus - Meets commitments reliably with high-quality outputs.

• Innovation - Identifies opportunities to improve training using technology and AI.

• Professional Judgement - Applies sound decision-making during training.

Requirements

Required Qualifications & Experience

• Expertise in Communications, Public Relations, Journalism, Marketing or a related discipline, or equivalent relevant professional experience

• Demonstrable experience in crisis communications, corporate communications, public relations, media relations or reputation management.

• Experience of developing and delivering crisis communications strategies during high-profile or complex incidents.

• Experience of writing and reviewing a wide range of communications materials, including media statements, holding statements, internal communications, Q&As, briefing notes and stakeholder communications.

• Experience of providing communications advice to senior leaders and key stakeholders.

• Excellent written and verbal communication skills, with the ability to produce clear, accurate and timely communications under pressure.

• Ability to work effectively in high-pressure, fast-paced and rapidly changing environments.

• Strong facilitation, presentation and interpersonal skills.

• Strong understanding of traditional, digital and social media and their role during crisis situations.

• High proficiency in Microsoft Office (PowerPoint, Word, Excel).

• Experience delivering virtual training via Microsoft Teams or similar platforms.

• Commitment to ongoing learning and staying current with evolving standards.

• Strong English language communication (written and verbal).

• Experience working within aviation, oil & gas, hospitality, emergency services, humanitarian response, government or other high-risk, highly regulate industries.

• Media spokesperson coaching experience.

Desirable Skills & Experience

• Additional language skills (priority): Korean, Mandarin, Cantonese, Japanese, German, Italian, Arabic, French, Turkish