{"id":1302547,"url":"https://alion.io/job/ttb-specialist-crm-strategy-communication","title":"Specialist – CRM Strategy & Communication","company":{"id":1984669,"name":"TMBThanachart Bank","domain":"ttbbank.com","url":"https://alion.io/company/ttbbank","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career site","truth_index":{"grade":"D","score":50,"open_postings":12,"ghost_share":0.833,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":56,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bangkok, Thailand"],"countries":["TH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Power BI","optional":false},{"name":"SAS","optional":false},{"name":"SPSS","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-03-05T11:11:00Z","employer_posted_date":"2026-03-05","last_verified_at":"2026-11-15T03:14:32Z","board_verified":true,"closed_at":null,"days_open":254,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":253},"description":"Job summary.\nSpecialist - CRM Strategy & Communication translates CRM strategy\ninto data-driven customer campaigns by designing targeting and\neligibility logic, supporting end-to-end campaign\njourneys, and applying performance analysis and A/B testing to improve sales\nfunnel outcomes.\nThe role partners with Sales, Product, Segment, and Data teams to\nensure CRM initiatives are commercially relevant, analytically sound, and\noperationally executable.\nJob description.\nCampaign Strategy & Targeting\n·Translate CRM strategy into clear targeting, eligibility,\nand suppression logic.\n·Partner with mid-level\nstakeholders (Head of Sales Support, Product Managers, Segment Managers, etc.)\nto refine targeting assumptions and ensure alignment with business priorities\nand customer strategy.\n·Ensure logic is scalable and executable across channels.\nCustomer Analytics & Segmentation\n·Analyze customer data to prioritize high-value segments\nand personas.\n·Interpret behavior, lifecycle, engagement, and offer\nrelevance.\n·Work with Data teams to operationalize targeting logic.\nPre- Campaign Planning\n·Build concise pre-campaign briefs\n(targeting, forecast, offer fit, metrics)\n·Support campaign journey and channel / channel-split design.\nExperimentation (A/B Testing)\n·Design and analyze A/B tests across targeting, offer,\nmessage, or channel.\n·Define hypotheses, success metrics, and evaluation\napproach.\n·Scale winning learnings into future campaigns.\nPerformance Analysis & Insights\n·Deliver initial post-campaign\nperformance analysis across engagement and funnel metrics.\n·Assess performance by segment, channel, and offer.\n·Document insights in CRM playbooks / repositories.\nSales & Stakeholder Alignment\n·Align campaign objectives and lead quality with sales\nexecution reality.\n·Present insights clearly to working-level\nstakeholders.\nQualifications.\n·Bachelor’s or master’s in marketing, Economics, Data\nAnalytics, or Business Administration\n·CRM, customer analytics, or experimentation certification\npreferred.\n·2-3 years in CRM, campaign management, or data-driven marketing\n·Experience in campaign planning, segmentation, and\noffer-persona alignment.\n·Hands-on experience with A/B testing.\n·Experience working with Data teams on targeting logic implementation.\n·Experience in data storytellingand presenting\ninsights to working-level stakeholder.\n·Highly motivated to drive revenue outcomes and\nconsistently achieve performance targets.\nAnalytical & Data Skills (Hands- On)\n·Strong business acumen and analytical foundation\n·Hands-on experience with:\noExcel (Pivot, advanced analysis)\noSQL (data extraction, segmentation validation, performance\nanalysis - preferred)\noPowerPoint, Power BI / Tableau (preferred)\noPython / R / SAS / SPSS (at least one)\nKey Performance Indicators (KPIs)\nFinancial (70%)\n·Sales volume from targeted eco-segments\n·Engagement lift from optimized targeting (CTR, response\nrate)\nNon- Financial (30%)\n·Stakeholder NPS alignment score\n·Customer NPS alignment score\n·Number of strategic insight presentations delivered.\nIdeal Candidate Profile\n·Analytical executor who enjoys translating data into real,\nactionable CRM campaigns\n·Strong communicator with the ability to influence\nstakeholders through clear, insight-led narratives.\n·Detail-oriented, curious about customer\nbehavior, and disciplined in performance analysis.\n·Comfortable operating in a test-and-learn\nenvironment, using A/B testing to improve outcomes.\n·Collaborative team player with growing confidence in\nstakeholder engagement\n·Self-motivated, outcome-oriented, and\neager to continuously improve CRM effectiveness through data and learning.","description_format":"text","description_chars":3636,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-26T12:12:08Z"}],"visa":[],"liveness":{"score":5,"band":"cold","label":"Long shot","p_open":1,"p_active":0.188,"p_room":0.28,"age_days":253,"expected_fill_days":56,"reasons":["conf:3","stale_co","ghost","win:tail","crowd:junior"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/ttb-specialist-crm-strategy-communication","json_url":"https://alion.io/job/ttb-specialist-crm-strategy-communication.json","meta":{"generated_at":"2026-11-15T05:12:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":183,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1984669},"rest":"https://alion.io/mcp/rest/get_company?id=1984669"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fttb-specialist-crm-strategy-communication"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fttb-specialist-crm-strategy-communication"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fttb-specialist-crm-strategy-communication"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ttb-specialist-crm-strategy-communication\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fttb-specialist-crm-strategy-communication"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1302547}},{"tool":"search_jobs","arguments":{"company":"ttbbank.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1302547},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}