{"id":734760,"url":"https://alion.io/job/tula-retention-crm-senior-manager","title":"Retention & CRM Senior Manager","company":{"id":689006,"name":"TULA","domain":"tula.com","url":"https://alion.io/company/tula","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":98000,"max_usd":200000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2824},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-10T21:22:14Z","employer_posted_date":"2026-08-10","last_verified_at":"2026-10-24T00:01:46Z","board_verified":true,"closed_at":null,"days_open":74,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":74},"description":"TULA and sister brands are scaling from digital-first brands into omnichannel players, and retention economics are now a primary lever of DTC profitability. We're hiring a Retention & CRM Senior Manager to own email, SMS, loyalty, and subscription across both brands - a role charged with turning owned channels into a compounding, always-on growth engine, not a support function to acquisition.\nThis person will manage an external CRM agency on execution, but the role itself is a strategic, hands-on, revenue-owning seat. We need someone who lives in the data, iterates constantly, and treats every send, flow, and segment as a test to beat - while never losing sight of brand voice and storytelling. The ideal candidate is an expert of the retention and lifecycle marketing space: someone who is plugged into what's working across DTC and beauty, brings outside inspiration in, and is genuinely excited about how AI can upgrade both performance and workflow.\nWHAT YOU'LL OWN\nRetention & CRM Strategy\nSet the retention roadmap across TULA and sister brands, with clear revenue, retention rate, and LTV targets by brand.\nBuild the annual and quarterly lifecycle calendar, balancing always-on flows, campaign moments, and brand storytelling.\nEmail & SMS\nOwn strategy, segmentation, and performance across email and SMS for both brands, briefing and directing the CRM agency on execution.\nDrive continuous testing of offers, cadence, creative, and audience segmentation to increase revenue per send and reduce list fatigue.\nLead list growth strategy across e-mail and SMS collaborating cross-functionally on solutions to acquire new subscribers ahead of the unsubscribe rate.\nLoyalty\nOwn the loyalty program strategy and roadmap - enrollment growth, tier design, redemption behavior, and its contribution to repeat purchase and LTV.\nSubscription\nOwn subscription strategy end-to-end: acquisition into the program, plan/cadence optimization, subscription incentives, save-and-win-back flows, and churn reduction.\nData & Iteration\nBe the person in the weeds on the numbers - cohort retention, LTV curves, channel-level attribution, flow-by-flow performance - and translate it into a prioritized action plan every week.\nBuild the reporting cadence and dashboards that make retention performance visible and actionable to CRO and P&G leadership.\nAgency Management\nSet strategy, briefs, and standards for the CRM execution agency; hold them accountable to a results-first roadmap and a fast test-and-learn cadence.\nAI & Workflow Innovation\nIdentify and pilot AI tools/workflows that improve personalization, segmentation, content velocity, and reporting - for both the brand and the internal ways of working.\nCross-Functional & Cross-Brand Leadership\nPartner with brand, creative, ecommerce, and paid media to ensure retention strategy reflects each brand's distinct voice while sharing best practices and infrastructure across TULA and sister brands.\nSUCCESS METRICS\nRetention rate and repeat purchase rate by brand\nCustomer LTV and LTV:CAC contribution from retained customers\nEmail + SMS attributed revenue and % of total DTC revenue\nSubscription enrollment, retention, and churn rate\nLoyalty enrollment, engagement, and redemption rate\nWHAT YOU BRING\n7+ years in CRM, lifecycle, or retention marketing, ideally in DTC beauty, CPG, or a comparable high-frequency-purchase category\nA track record of owning revenue targets through email, SMS, loyalty, and/or subscription - not just running programs, but growing them\nDeep fluency in CRM/ESP platforms (e.g., Klaviyo, Attentive, Yotpo, or similar) and in reading performance data to find the next lever, not just the last result\nExperience managing agencies or external execution partners, with the strategic authority to direct rather than simply approve their work\nA genuine passion for the beauty and DTC space - someone who follows the industry, studies great retention and lifecycle programs, and brings fresh inspiration into the work\nReal curiosity about applying AI to marketing performance and team workflows, with examples of tools or approaches you've tested or implemented\nA blend of analytical rigor and brand instinct - equally comfortable in a cohort analysis and in a creative review\nA bias toward action: relentlessly results-oriented, allergic to \"good enough,\" and energized by daily iteration\nWHO THRIVES HERE\nThis role suits someone who wants ownership, not just execution - who wants to be measured on sales and retention outcomes, and who finds genuine satisfaction in the grind of testing in a fast-paced environment, using data and iteration required to get there. You'll work closely with the CRO and cross-functionally across two distinct, growing brands inside a P&G-backed platform - with the speed of a challenger brand and the resources of a strategic parent.","description_format":"text","description_chars":4836,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cosmetics & Makeup","Skincare"],"lifecycle":[{"event":"open","at":"2026-09-11T10:41:54Z"}],"visa":[],"liveness":{"score":14,"band":"cold","label":"Long shot","p_open":1,"p_active":0.485,"p_room":0.28,"age_days":73,"expected_fill_days":27,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/tula-retention-crm-senior-manager","json_url":"https://alion.io/job/tula-retention-crm-senior-manager.json","meta":{"generated_at":"2026-10-24T00:14:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":342,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":689006},"rest":"https://alion.io/mcp/rest/get_company?id=689006"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ftula-retention-crm-senior-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ftula-retention-crm-senior-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ftula-retention-crm-senior-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/tula-retention-crm-senior-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ftula-retention-crm-senior-manager"}]}